Latest / Build Your Remarkable Practice for Chiropractors
076 - Marketing That Converts: Shifting from Pain Relief to Life Transformation
Marketing in chiropractic isn’t just about pain relief ads or technical jargon. It’s about transformation.
In this conversation, Dr. Lona and TRP’s Chief Marketing Officer, Lauren Roberson, reveal how practices can shift their approach to meet post-COVID consumer behaviors. They discuss why outdated marketing tactics no longer convert, how to tap into aspirational identity-driven campaigns, and the importance of balancing farming and hunting strategies for sustainable growth. Lauren also explains why imperfect, authentic content outperforms polished campaigns and how practices can market…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.