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Latest / The Media Odyssey

BLUEY, LEGO, AND CROSS GENERATIONAL FANDOM

Two nearly century-old brands. One brand-new animated series. And a first-of-its-kind partnership that's never been done before.

This special episode of the Media Odyssey Podcast was recorded on the Croisette at Cannes Lions, hosted inside BBC Studios' headquarters, and features three guests across two breaking news announcements. Jasmine Dawson, SVP of Digital at BBC Studios, returns for what's become an annual tradition on the pod to unveil the Affinity advertising network. Affinity is a five-vertical, fandom-first ad sales operation expanding globally with a major push into the US.

Dan…

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