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Marketing With Purpose Kit: Customer Connection in a Data-Driven World
According to PwC, 73% of customers say experience is a key factor in their purchasing decisions, yet only 49% of U.S. consumers say companies provide a good customer experience.
This gap highlights the challenge many organizations face: using data to understand customers while still creating genuine, human-centered connections.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone. Lindsey brings a wealth of expertise in brand strategy, franchise growth, and customer engagement, and she shares how…
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