How should agencies build a business around Google Local Service Ads (LSAs)?

The Near Memo · Mar 6, 2026 · 58m

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In this episode of the Near Memo podcast, Greg Sterling and Mike Blumenthal host a panel discussion with Eric Levine (Leadwise HQ, former Google LSA team), Claudia Tomina (Reputation Arm), Matt Casady (Sterling Sky), and Crystal Horton (Google Business Profile Platinum Product Expert).

Together the panel explores how agencies are actually managing LSAs for clients today.

Topics include:

• The real ranking factors behind Local Service Ads

• Whether LSAs are still a DIY product or require agency expertise

• How agencies price and manage LSA services

• Fraud, verification…