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Why Your Launch Loses Momentum (Even When You Start Strong) · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  All
• 0:00
  right,
• 0:01
  picture
• 0:01
  this.
• 0:02
  Your
• 0:02
  sales
• 0:02
  page
• 0:03
  is
• 0:03
  live.
• 0:04
  Your
• 0:04
  Instagram
• 0:04
  post
• 0:05
  is
• 0:05
  up.
• 0:06
  Your
• 0:06
  first
• 0:06
  email
• 0:07
  went
• 0:08
  out,
• 0:08
  maybe
• 0:08
  it's
• 0:08
  even
• 0:09
  on
• 0:09
  day
• 0:09
  two,
• 0:10
  and
• 0:10
  all
• 0:11
  you're
• 0:11
  hearing
• 0:12
  is
• 0:12
  crickets.
• 0:13
  You've
• 0:13
  gotten
• 0:14
  nobody
• 0:14
  to
• 0:14
  purchase
• 0:15
  so
• 0:15
  far.
• 0:16
  People
• 0:16
  are
• 0:16
  going
• 0:16
  to
• 0:16
  the
• 0:17
  website,
• 0:17
  but
• 0:17
  they're
• 0:17
  not
• 0:17
  really
• 0:18
  clicking.
• 0:18
  This
• 0:19
  was
• 0:19
  the
• 0:19
  exact
• 0:19
  scenario
• 0:20
  that
• 0:20
  one
• 0:20
  of
• 0:20
  my
• 0:20
  clients
• 0:21
  was
• 0:21
  in
• 0:22
  a
• 0:22
  couple
• 0:22
  of
• 0:22
  weeks
• 0:22
  ago
• 0:23
  when
• 0:23
  we
• 0:23
  launched
• 0:23
  her
• 0:24
  group
• 0:24
  program.
• 0:25
  It
• 0:25
  started
• 0:25
  off
• 0:26
  painfully
• 0:27
  slow,
• 0:28
  but
• 0:28
  thankfully,
• 0:28
  with
• 0:29
  a
• 0:29
  couple
• 0:29
  of
• 0:29
  pivots
• 0:30
  and
• 0:30
  mind
• 0:30
  shift
• 0:30
  shifts,
• 0:31
  we
• 0:31
  were
• 0:31
  able
• 0:31
  to
• 0:31
  turn
• 0:31
  it
• 0:32
  around
• 0:32
  and
• 0:32
  she
• 0:32
  actually
• 0:33
  doubled
• 0:33
  her
• 0:34
  enrollment.
• 0:34
  Today
• 0:35
  we'd
• 0:35
  be
• 0:35
  diving
• 0:35
  into
• 0:36
  the
• 0:36
  energetics
• 0:37
  of
• 0:37
  launching
• 0:37
  and
• 0:37
  kind
• 0:38
  of
• 0:38
  how
• 0:38
  to
• 0:38
  roll
• 0:39
  with
• 0:39
  the
• 0:39
  punches
• 0:39
  during
• 0:40
  the
• 0:41
  one
• 0:41
  of
• 0:41
  the
• 0:42
  most
• 0:42
  or
• 0:43
  more
• 0:43
  stressful
• 0:43
  weeks
• 0:44
  probably
• 0:44
  of
• 0:45
  your
• 0:45
  year.
• 0:45
  Because
• 0:45
  no
• 0:46
  matter
• 0:46
  how
• 0:46
  hard
• 0:47
  you
• 0:47
  plan
• 0:48
  for
• 0:48
  launching,
• 0:49
  when
• 0:49
  you
• 0:49
  open
• 0:50
  up
• 0:50
  cart,
• 0:51
  you're
• 0:51
  putting
• 0:51
  yourself
• 0:51
  out
• 0:52
  there,
• 0:52
  you're
• 0:52
  making
• 0:52
  yourself
• 0:53
  vulnerable.
• 0:53
  So
• 0:54
  it's
• 0:54
  going
• 0:54
  to
• 0:54
  feel
• 0:54
  a
• 0:55
  little
• 0:55
  bit
• 0:55
  uncomfortable.
• 0:57
  Yeah.
• 0:57
  And
• 0:57
  I
• 0:57
  will
• 0:57
  say
• 0:58
  one
• 0:58
  of
• 0:58
  the
• 0:58
  most
• 0:59
  make
• 0:59
  or
• 0:59
  break
• 1:00
  it
• 1:00
  parts
• 1:01
  of
• 1:01
  a
• 1:01
  launch
• 1:02
  is
• 1:02
  how
• 1:03
  you
• 1:03
  hold
• 1:03
  your
• 1:04
  energy
• 1:05
  from
• 1:05
  the
• 1:05
  moment
• 1:06
  that
• 1:06
  cart
• 1:07
  opens.
• 1:07
  And
• 1:07
  typically
• 1:08
  what
• 1:08
  happens
• 1:09
  is
• 1:09
  that
• 1:09
  we
• 1:09
  are
• 1:10
  very
• 1:10
  much
• 1:11
  piled
• 1:11
  on
• 1:11
  with
• 1:12
  all
• 1:12
  of
• 1:12
  the
• 1:12
  planning
• 1:13
  that
• 1:13
  we
• 1:13
  just
• 1:13
  did,
• 1:14
  all
• 1:14
  of
• 1:14
  the
• 1:14
  writing
• 1:15
  that
• 1:15
  we
• 1:15
  just
• 1:15
  did.
• 1:16
  So
• 1:16
  come
• 1:16
  open
• 1:17
  cart.
• 1:17
  It's
• 1:18
  kind
• 1:18
  of
• 1:18
  like
• 1:19
  don't
• 1:19
  take
• 1:20
  your
• 1:20
  foot
• 1:20
  off
• 1:20
  the
• 1:20
  gas
• 1:21
  kind
• 1:21
  of
• 1:21
  thing,
• 1:21
  which
• 1:22
  can
• 1:22
  be
• 1:22
  immediately
• 1:23
  deflated
• 1:23
  if
• 1:24
  you
• 1:24
  start
• 1:24
  to
• 1:24
  not
• 1:24
  see
• 1:25
  anything.
• 1:25
  So
• 1:26
  I
• 1:26
  really
• 1:26
  do
• 1:26
  think
• 1:27
  that
• 1:27
  the
• 1:27
  energetics,
• 1:28
  like,
• 1:28
  if
• 1:28
  you're
• 1:28
  listening
• 1:28
  to
• 1:29
  this
• 1:29
  and
• 1:29
  you're
• 1:29
  not
• 1:29
  very
• 1:30
  much
• 1:30
  woo.
• 1:30
  Like
• 1:30
  jesser
• 1:31
  I.
• 1:31
  And
• 1:31
  you're
• 1:31
  like,
• 1:33
  okay,
• 1:33
  next
• 1:33
  episode,
• 1:34
  like,
• 1:34
  hold
• 1:34
  on.
• 1:35
  Because
• 1:36
  this
• 1:36
  can
• 1:36
  make
• 1:37
  or
• 1:37
  break
• 1:37
  if
• 1:37
  you
• 1:38
  are
• 1:38
  drained
• 1:38
  and
• 1:39
  exhausted,
• 1:39
  because
• 1:40
  people
• 1:40
  can
• 1:41
  feel
• 1:41
  that
• 1:41
  in
• 1:42
  your
• 1:42
  posts
• 1:42
  and
• 1:42
  everything.
• 1:43
  Yep,
• 1:44
  yep.
• 1:44
  But
• 1:44
  first,
• 1:44
  before
• 1:44
  we
• 1:45
  start,
• 1:45
  Mary
• 1:45
  Swiftness,
• 1:46
  I
• 1:46
  was
• 1:47
  thinking
• 1:47
  about
• 1:47
  this
• 1:47
  today.
• 1:48
  This
• 1:48
  is
• 1:48
  the
• 1:49
  second
• 1:49
  Friday
• 1:50
  of
• 1:50
  a
• 1:50
  Taylor
• 1:51
  Swift
• 1:51
  album
• 1:51
  drop
• 1:52
  that
• 1:52
  we've
• 1:52
  been
• 1:52
  recording
• 1:53
  because,
• 1:53
  like,
• 1:54
  last
• 1:54
  time
• 1:54
  we
• 1:55
  did
• 1:55
  it
• 1:55
  and
• 1:55
  I
• 1:55
  was
• 1:55
  like,
• 1:56
  wow,
• 1:56
  we've
• 1:57
  really
• 1:57
  been
• 1:57
  recording
• 1:58
  for
• 1:58
  a
• 1:58
  long
• 1:59
  time.
• 1:59
  So
• 2:00
  I'm
• 2:00
  very.
• 2:01
  I
• 2:01
  was
• 2:01
  very
• 2:02
  surprised
• 2:02
  to
• 2:02
  just
• 2:03
  like,
• 2:03
  have
• 2:03
  that
• 2:03
  realization
• 2:04
  that,
• 2:04
  like,
• 2:04
  oh,
• 2:05
  wow,
• 2:05
  there's
• 2:05
  been
• 2:05
  two
• 2:05
  Taylor
• 2:06
  Swift
• 2:06
  album
• 2:06
  drops
• 2:07
  on
• 2:07
  a
• 2:07
  Friday.
• 2:08
  I
• 2:08
  think
• 2:08
  I
• 2:08
  was
• 2:08
  a
• 2:08
  lot
• 2:08
  more
• 2:08
  tired
• 2:09
  for
• 2:09
  Tortured
• 2:09
  Poets
• 2:10
  because
• 2:10
  it
• 2:10
  was
• 2:10
  longer
• 2:11
  album
• 2:11
  and
• 2:11
  like
• 2:12
  a
• 2:12
  double
• 2:12
  album.
• 2:12
  But
• 2:13
  yeah,
• 2:13
  it
• 2:13
  was
• 2:13
  crazy.
• 2:14
  And
• 2:14
  I
• 2:14
  was
• 2:14
  kind
• 2:14
  of
• 2:15
  thinking
• 2:15
  about,
• 2:15
  like
• 2:15
  Taylor
• 2:16
  launching
• 2:16
  her
• 2:16
  album,
• 2:16
  which
• 2:17
  I
• 2:17
  did
• 2:17
  a
• 2:17
  whole
• 2:17
  episode
• 2:18
  about
• 2:18
  Taylor's
• 2:18
  launch
• 2:19
  strategy
• 2:19
  a
• 2:19
  couple
• 2:19
  of
• 2:19
  weeks
• 2:20
  back.
• 2:20
  Back
• 2:20
  and
• 2:20
  go
• 2:20
  listen
• 2:20
  to.
• 2:21
  But,
• 2:21
  like,
• 2:22
  was
• 2:22
  she
• 2:22
  nervous?
• 2:23
  Like,
• 2:23
  what
• 2:23
  are
• 2:23
  her,
• 2:24
  like,
• 2:24
  energetic
• 2:25
  practices?
• 2:25
  Like,
• 2:26
  does
• 2:26
  she
• 2:26
  just,
• 2:26
  like,
• 2:27
  turn
• 2:27
  off
• 2:27
  social?
• 2:27
  I
• 2:27
  mean,
• 2:28
  I
• 2:28
  know
• 2:28
  she
• 2:28
  didn't
• 2:28
  go
• 2:28
  on
• 2:29
  social
• 2:29
  a
• 2:29
  lot,
• 2:29
  but
• 2:29
  does
• 2:29
  she
• 2:30
  just
• 2:30
  like
• 2:30
  turn
• 2:30
  off
• 2:30
  the
• 2:31
  world
• 2:31
  or
• 2:31
  is
• 2:31
  she
• 2:31
  like
• 2:32
  sitting
• 2:32
  there
• 2:32
  like
• 2:33
  getting
• 2:33
  updates
• 2:34
  about
• 2:34
  like
• 2:34
  what
• 2:35
  everybody
• 2:35
  is
• 2:36
  saying
• 2:36
  about
• 2:36
  it
• 2:37
  or
• 2:37
  I
• 2:37
  was
• 2:38
  just
• 2:38
  kind
• 2:38
  of
• 2:38
  also
• 2:38
  imagining
• 2:39
  like
• 2:39
  her
• 2:39
  assistants
• 2:39
  being
• 2:40
  like.
• 2:40
  Yeah.
• 2:40
  And
• 2:40
  everybody's
• 2:41
  talking
• 2:41
  about
• 2:41
  that
• 2:41
  song
• 2:42
  called
• 2:42
  Wood
• 2:42
  where
• 2:42
  you
• 2:44
  literally
• 2:48
  surprise.
• 2:50
  Yeah.
• 2:51
  And
• 2:52
  they're
• 2:52
  all
• 2:52
  questioning
• 2:53
  your
• 2:53
  choice.
• 2:55
  What?
• 2:55
  That
• 2:56
  is
• 2:56
  so
• 2:56
  funny.
• 2:57
  Okay,
• 2:58
  we
• 2:58
  could
• 2:58
  make
• 2:58
  this
• 2:58
  whole
• 2:59
  episode
• 2:59
  about
• 2:59
  Taylor
• 2:59
  Swift.
• 3:00
  So
• 3:00
  we
• 3:00
  want
• 3:00
  to
• 3:00
  know
• 3:01
  if
• 3:01
  this
• 3:01
  is.
• 3:01
  If
• 3:01
  you're
• 3:02
  a
• 3:02
  Swifty
• 3:02
  and
• 3:02
  you're
• 3:02
  listening
• 3:03
  like
• 3:03
  on
• 3:04
  one
• 3:04
  of
• 3:04
  our
• 3:05
  posts,
• 3:05
  just
• 3:05
  share
• 3:06
  what
• 3:06
  your
• 3:06
  favorite
• 3:07
  song
• 3:07
  is
• 3:07
  from
• 3:07
  the
• 3:07
  album
• 3:08
  so
• 3:08
  far
• 3:08
  because
• 3:09
  we
• 3:10
  want
• 3:10
  to
• 3:10
  talk
• 3:10
  more
• 3:10
  about
• 3:10
  it,
• 3:10
  but
• 3:11
  we
• 3:11
  have,
• 3:11
  we
• 3:11
  have
• 3:11
  things
• 3:12
  to
• 3:12
  get
• 3:12
  to.
• 3:13
  Okay,
• 3:13
  so
• 3:13
  let's
• 3:13
  go
• 3:13
  into
• 3:15
  tip
• 3:15
  number
• 3:15
  one
• 3:16
  with
• 3:16
  maintaining
• 3:17
  a
• 3:17
  high
• 3:17
  vibe
• 3:18
  launch
• 3:18
  energy
• 3:19
  is
• 3:19
  just
• 3:19
  acknowledge
• 3:20
  the
• 3:20
  stress.
• 3:21
  Like
• 3:21
  there
• 3:21
  is
• 3:21
  going
• 3:22
  to
• 3:22
  be
• 3:23
  stress
• 3:23
  in
• 3:23
  every
• 3:24
  single
• 3:24
  launch.
• 3:24
  I
• 3:25
  think
• 3:25
  people
• 3:25
  think
• 3:25
  if
• 3:26
  they
• 3:26
  can
• 3:26
  like
• 3:26
  plan
• 3:27
  and
• 3:27
  make
• 3:28
  sure
• 3:28
  that
• 3:28
  all
• 3:28
  their
• 3:29
  like
• 3:29
  die
• 3:30
  eyes
• 3:30
  are
• 3:30
  dotted
• 3:31
  and
• 3:31
  T's
• 3:32
  are
• 3:32
  crossed
• 3:32
  that
• 3:33
  everything's
• 3:33
  going
• 3:33
  to
• 3:33
  be
• 3:33
  okay.
• 3:34
  But
• 3:34
  once
• 3:35
  you
• 3:35
  open
• 3:35
  up
• 3:35
  the
• 3:36
  cart
• 3:36
  like
• 3:36
  you're
• 3:37
  control,
• 3:38
  like
• 3:38
  everything's
• 3:38
  kind
• 3:38
  of
• 3:38
  out
• 3:39
  of
• 3:39
  your
• 3:39
  control.
• 3:39
  Like
• 3:40
  you
• 3:40
  just
• 3:40
  kind
• 3:40
  of
• 3:40
  have
• 3:40
  to
• 3:40
  like
• 3:41
  do
• 3:41
  your
• 3:41
  best
• 3:42
  and
• 3:42
  then
• 3:42
  surrender
• 3:43
  and
• 3:43
  trust.
• 3:44
  So
• 3:44
  I
• 3:44
  think
• 3:44
  one
• 3:45
  of
• 3:45
  the
• 3:45
  ways
• 3:45
  that
• 3:45
  you
• 3:45
  can
• 3:45
  normalize
• 3:46
  it
• 3:46
  is
• 3:46
  just
• 3:47
  knowing
• 3:47
  like
• 3:48
  naming
• 3:48
  it
• 3:48
  like
• 3:48
  this
• 3:49
  is
• 3:49
  just
• 3:49
  launch
• 3:49
  jitters.
• 3:50
  Like
• 3:51
  it's
• 3:51
  not
• 3:51
  evidence
• 3:51
  that
• 3:52
  like
• 3:52
  anything's
• 3:53
  going
• 3:53
  wrong
• 3:54
  and
• 3:54
  really
• 3:54
  bringing
• 3:55
  in
• 3:55
  like
• 3:55
  whatever
• 3:56
  like
• 3:56
  self
• 3:57
  regulating
• 3:57
  practices
• 3:58
  you
• 3:58
  need
• 3:59
  to
• 3:59
  do.
• 3:59
  So
• 3:59
  whether
• 4:00
  that
• 4:00
  be
• 4:00
  walking
• 4:01
  or
• 4:01
  meditating
• 4:02
  or
• 4:02
  affirmations
• 4:04
  or
• 4:04
  journaling
• 4:05
  and
• 4:05
  kind
• 4:05
  of
• 4:05
  just
• 4:05
  getting
• 4:06
  that
• 4:06
  like
• 4:06
  sense
• 4:06
  of
• 4:06
  stress.
• 4:07
  Especially,
• 4:07
  especially
• 4:07
  if
• 4:07
  you
• 4:07
  have
• 4:08
  a
• 4:08
  live
• 4:08
  event
• 4:08
  because
• 4:08
  it's
• 4:09
  going
• 4:09
  to
• 4:09
  show
• 4:09
  up
• 4:09
  there
• 4:09
  off
• 4:10
  of
• 4:10
  your
• 4:11
  plate
• 4:11
  and
• 4:12
  then
• 4:12
  just
• 4:12
  kind
• 4:12
  of
• 4:12
  like
• 4:13
  redirecting
• 4:13
  it
• 4:14
  into,
• 4:15
  you
• 4:15
  know,
• 4:15
  if
• 4:15
  things
• 4:15
  are
• 4:16
  not
• 4:16
  going
• 4:16
  as
• 4:16
  plans,
• 4:17
  redirecting
• 4:17
  into
• 4:18
  like
• 4:18
  looking
• 4:18
  at
• 4:19
  the
• 4:19
  metrics
• 4:19
  and
• 4:19
  seeing
• 4:20
  like
• 4:20
  what
• 4:20
  they
• 4:20
  are
• 4:21
  telling
• 4:21
  you
• 4:21
  because
• 4:21
  then
• 4:22
  you're
• 4:22
  able
• 4:22
  to
• 4:22
  kind
• 4:22
  of
• 4:22
  pull
• 4:23
  out
• 4:23
  those
• 4:23
  like
• 4:24
  strategic
• 4:25
  pivots.
• 4:26
  Like
• 4:26
  I
• 4:26
  said,
• 4:26
  I
• 4:26
  had
• 4:26
  this
• 4:27
  happen
• 4:27
  with
• 4:27
  a
• 4:27
  client
• 4:28
  last
• 4:28
  week
• 4:28
  and
• 4:28
  I'd
• 4:29
  love
• 4:29
  to
• 4:29
  get
• 4:29
  your
• 4:29
  thoughts
• 4:29
  on
• 4:29
  this.
• 4:29
  And
• 4:30
  I'm
• 4:30
  like,
• 4:30
  should
• 4:30
  we
• 4:30
  just
• 4:31
  not
• 4:31
  do
• 4:31
  like
• 4:32
  an
• 4:32
  early
• 4:32
  opened
• 4:32
  wait
• 4:33
  list
• 4:33
  anymore?
• 4:33
  Because
• 4:33
  we
• 4:34
  early
• 4:34
  open
• 4:34
  to
• 4:34
  the
• 4:34
  wait
• 4:34
  list.
• 4:35
  We
• 4:35
  had
• 4:35
  like
• 4:36
  prime
• 4:36
  them
• 4:36
  but
• 4:37
  we,
• 4:37
  we
• 4:37
  did
• 4:37
  a
• 4:37
  two
• 4:38
  day
• 4:38
  early
• 4:38
  bird
• 4:39
  and
• 4:39
  no
• 4:39
  one
• 4:40
  bought
• 4:40
  and
• 4:40
  then
• 4:40
  my
• 4:40
  client
• 4:40
  had
• 4:41
  to
• 4:41
  do
• 4:41
  a
• 4:41
  live
• 4:41
  event
• 4:42
  and
• 4:42
  like
• 4:42
  I
• 4:42
  had
• 4:42
  to
• 4:42
  like
• 4:43
  kind
• 4:43
  of
• 4:43
  boost
• 4:43
  her
• 4:44
  confidence
• 4:44
  back
• 4:44
  up
• 4:45
  because
• 4:45
  we
• 4:45
  had
• 4:45
  just
• 4:45
  went
• 4:45
  through
• 4:46
  two
• 4:46
  days
• 4:46
  of
• 4:46
  no
• 4:46
  sales
• 4:47
  and
• 4:47
  now
• 4:47
  she
• 4:47
  need
• 4:47
  to
• 4:47
  get
• 4:47
  on
• 4:47
  Live
• 4:48
  event.
• 4:48
  Thankfully
• 4:48
  after
• 4:48
  live
• 4:49
  event,
• 4:49
  like
• 4:49
  people
• 4:50
  bought.
• 4:50
  But
• 4:50
  it
• 4:50
  was
• 4:50
  just
• 4:50
  kind
• 4:51
  of
• 4:51
  weird
• 4:51
  to
• 4:51
  me.
• 4:52
  That's
• 4:52
  so
• 4:52
  funny
• 4:52
  because
• 4:53
  I
• 4:54
  am
• 4:54
  still
• 4:54
  an
• 4:54
  advocate
• 4:55
  for
• 4:55
  the
• 4:55
  waitlist.
• 4:55
  Like
• 4:56
  I
• 4:56
  just
• 4:56
  did
• 4:56
  a
• 4:57
  launch
• 4:57
  with
• 4:57
  one
• 4:57
  of
• 4:57
  my
• 4:57
  clients
• 4:58
  where
• 4:58
  we
• 4:59
  did
• 4:59
  wait
• 5:00
  list
• 5:00
  and
• 5:00
  we
• 5:00
  did
• 5:00
  her
• 5:01
  like
• 5:01
  regular
• 5:02
  list
• 5:02
  and
• 5:02
  we
• 5:02
  segmented
• 5:03
  them
• 5:03
  because
• 5:04
  she
• 5:04
  having
• 5:04
  kind
• 5:05
  of
• 5:05
  FOMO
• 5:05
  of
• 5:05
  being
• 5:06
  like,
• 5:06
  I
• 5:06
  want
• 5:06
  to
• 5:06
  send.
• 5:07
  I
• 5:07
  don't
• 5:07
  want
• 5:07
  to
• 5:07
  like
• 5:07
  leave
• 5:08
  people
• 5:08
  out
• 5:08
  of
• 5:09
  the
• 5:09
  conversation
• 5:10
  even
• 5:10
  though
• 5:10
  they
• 5:10
  didn't
• 5:11
  raise
• 5:11
  their
• 5:11
  hand.
• 5:11
  And
• 5:12
  like
• 5:12
  her
• 5:12
  wait
• 5:12
  list
• 5:13
  still
• 5:13
  overperformed
• 5:15
  by
• 5:15
  like
• 5:15
  20,
• 5:16
  30%
• 5:17
  versus
• 5:18
  the
• 5:18
  full
• 5:19
  list
• 5:19
  where
• 5:19
  I'm
• 5:19
  like,
• 5:20
  yeah,
• 5:20
  you
• 5:20
  got
• 5:20
  people
• 5:20
  coming
• 5:21
  in
• 5:21
  from
• 5:21
  that.
• 5:22
  But
• 5:22
  like
• 5:22
  if
• 5:23
  we
• 5:23
  just
• 5:23
  worked
• 5:23
  harder
• 5:24
  to
• 5:24
  grow
• 5:24
  the
• 5:24
  wait
• 5:25
  list
• 5:25
  and
• 5:25
  shake
• 5:26
  out
• 5:26
  those
• 5:26
  people
• 5:26
  who
• 5:27
  didn't
• 5:27
  necessarily
• 5:27
  raise
• 5:28
  their
• 5:28
  hands.
• 5:29
  So
• 5:29
  I
• 5:29
  don't
• 5:29
  know,
• 5:30
  maybe
• 5:30
  that
• 5:30
  was
• 5:30
  like
• 5:30
  a
• 5:30
  buyer
• 5:31
  behavior
• 5:31
  thing.
• 5:31
  It
• 5:32
  was
• 5:32
  just
• 5:32
  a
• 5:32
  weird.
• 5:32
  I
• 5:33
  think
• 5:33
  it
• 5:33
  was
• 5:34
  a
• 5:34
  couple
• 5:34
  of
• 5:34
  things
• 5:34
  I
• 5:35
  learned.
• 5:35
  Like
• 5:35
  we
• 5:35
  did
• 5:35
  it
• 5:35
  on
• 5:36
  like
• 5:36
  we
• 5:36
  did
• 5:36
  the
• 5:36
  early
• 5:37
  word
• 5:37
  started
• 5:37
  on
• 5:37
  Monday.
• 5:38
  Monday
• 5:38
  people
• 5:38
  are
• 5:39
  like
• 5:39
  busy.
• 5:39
  We
• 5:40
  had
• 5:40
  an
• 5:40
  email
• 5:40
  only
• 5:41
  strategy
• 5:41
  and
• 5:42
  I
• 5:42
  think
• 5:42
  we
• 5:42
  were
• 5:43
  noticing
• 5:43
  that
• 5:43
  maybe
• 5:44
  like
• 5:44
  emails
• 5:44
  might
• 5:44
  not
• 5:44
  have
• 5:45
  been
• 5:45
  hitting
• 5:45
  like
• 5:45
  the
• 5:45
  actual
• 5:46
  inbox
• 5:46
  they're
• 5:46
  going
• 5:46
  to
• 5:47
  promo.
• 5:47
  So
• 5:47
  like
• 5:47
  we
• 5:47
  needed
• 5:48
  to
• 5:48
  kind
• 5:48
  of
• 5:48
  layer
• 5:48
  on
• 5:48
  like
• 5:49
  that
• 5:49
  ecosystem
• 5:50
  strategy
• 5:50
  where.
• 5:52
  Don'T
• 5:52
  get
• 5:52
  me
• 5:52
  started
• 5:52
  on
• 5:53
  my
• 5:53
  promotions.
• 5:53
  Right.
• 5:55
  But
• 5:56
  you
• 5:56
  know,
• 5:56
  we
• 5:57
  took
• 5:57
  some
• 5:57
  learnings
• 5:58
  away,
• 5:58
  but
• 5:59
  I
• 5:59
  think
• 5:59
  it's
• 5:59
  just
• 5:59
  kind
• 5:59
  of
• 5:59
  making
• 6:00
  sure
• 6:00
  that
• 6:00
  those
• 6:00
  people
• 6:00
  are
• 6:01
  like
• 6:01
  really
• 6:01
  primed
• 6:02
  and
• 6:02
  like
• 6:02
  know
• 6:02
  the
• 6:02
  date
• 6:03
  that
• 6:03
  it's
• 6:03
  going
• 6:03
  to,
• 6:03
  to
• 6:03
  open
• 6:04
  and
• 6:04
  when
• 6:04
  they
• 6:04
  can
• 6:04
  enroll
• 6:05
  and
• 6:05
  all
• 6:05
  of
• 6:05
  that
• 6:05
  stuff.
• 6:06
  So.
• 6:06
  Well,
• 6:07
  I
• 6:07
  mean
• 6:07
  I
• 6:07
  will
• 6:07
  say
• 6:08
  like
• 6:08
  in
• 6:08
  that
• 6:09
  particular,
• 6:09
  like
• 6:10
  what
• 6:10
  I
• 6:10
  know
• 6:10
  about
• 6:10
  that
• 6:11
  launch
• 6:11
  is
• 6:12
  that
• 6:12
  typically
• 6:13
  when
• 6:13
  you're
• 6:13
  promoting
• 6:14
  a
• 6:14
  live
• 6:14
  event,
• 6:15
  even
• 6:15
  if
• 6:15
  you
• 6:15
  have
• 6:16
  a
• 6:16
  wait
• 6:16
  list,
• 6:16
  people
• 6:17
  want
• 6:17
  to
• 6:17
  go
• 6:17
  to
• 6:18
  the
• 6:18
  live
• 6:18
  event.
• 6:18
  That's
• 6:19
  what
• 6:19
  we
• 6:19
  thought.
• 6:19
  I
• 6:19
  mean
• 6:19
  we
• 6:19
  had
• 6:19
  people
• 6:20
  on
• 6:20
  the
• 6:20
  wait
• 6:20
  list
• 6:20
  buy
• 6:21
  but
• 6:21
  they
• 6:21
  waited
• 6:21
  after
• 6:22
  the
• 6:22
  live
• 6:22
  event.
• 6:23
  They
• 6:23
  wanted
• 6:23
  to
• 6:23
  like
• 6:24
  kind
• 6:24
  of
• 6:24
  learn
• 6:24
  more.
• 6:24
  So
• 6:25
  I
• 6:25
  still
• 6:25
  think
• 6:25
  it,
• 6:25
  it
• 6:26
  helped.
• 6:26
  It
• 6:26
  just
• 6:27
  kind
• 6:27
  of
• 6:27
  like
• 6:27
  really
• 6:27
  liked
• 6:28
  Rock
• 6:28
  like
• 6:28
  threw
• 6:29
  my
• 6:29
  client
• 6:29
  for
• 6:29
  a
• 6:29
  loop
• 6:30
  energetically
• 6:30
  for,
• 6:31
  for
• 6:31
  a
• 6:31
  minute.
• 6:31
  But
• 6:32
  we
• 6:32
  were
• 6:32
  able
• 6:32
  to
• 6:33
  recover.
• 6:34
  So
• 6:34
  in
• 6:34
  this
• 6:35
  mindset
• 6:35
  number
• 6:35
  one
• 6:36
  or
• 6:36
  mindset
• 6:36
  shift
• 6:37
  number
• 6:37
  one
• 6:37
  of
• 6:37
  acknowledging
• 6:38
  the
• 6:38
  stress,
• 6:38
  like
• 6:39
  I'm
• 6:39
  going
• 6:39
  to
• 6:39
  just
• 6:40
  put
• 6:40
  my
• 6:41
  jess
• 6:41
  hat
• 6:41
  on
• 6:42
  and
• 6:42
  say
• 6:43
  systems
• 6:44
  are
• 6:44
  self
• 6:45
  care.
• 6:45
  And
• 6:46
  the
• 6:46
  way
• 6:46
  that
• 6:47
  you
• 6:47
  can
• 6:47
  systemize
• 6:48
  and
• 6:49
  still
• 6:49
  get
• 6:49
  into
• 6:50
  your
• 6:50
  routine
• 6:51
  of
• 6:52
  doing
• 6:52
  the
• 6:52
  things
• 6:52
  that
• 6:53
  make
• 6:53
  you
• 6:53
  feel
• 6:53
  grounded,
• 6:54
  doing
• 6:54
  the
• 6:55
  things
• 6:55
  that
• 6:55
  are
• 6:56
  maybe
• 6:56
  something
• 6:57
  that
• 6:57
  feels
• 6:57
  like
• 6:58
  it
• 6:58
  can
• 6:58
  be
• 6:58
  dropped
• 6:59
  when
• 6:59
  you're
• 6:59
  in
• 7:00
  this
• 7:00
  kind
• 7:00
  of
• 7:00
  like
• 7:01
  different
• 7:01
  energy.
• 7:02
  So
• 7:02
  like
• 7:02
  launch
• 7:03
  energy,
• 7:03
  you're
• 7:04
  more
• 7:04
  likely
• 7:04
  to
• 7:04
  Be
• 7:05
  getting
• 7:05
  ready
• 7:05
  because
• 7:06
  you
• 7:06
  have
• 7:06
  to
• 7:06
  be
• 7:06
  on
• 7:06
  stories
• 7:07
  or
• 7:07
  you
• 7:07
  have
• 7:07
  to
• 7:07
  be
• 7:07
  getting
• 7:08
  ready
• 7:08
  for
• 7:08
  your
• 7:08
  events
• 7:09
  and
• 7:09
  things
• 7:09
  like
• 7:09
  that.
• 7:10
  That
• 7:11
  could
• 7:11
  be
• 7:11
  like,
• 7:11
  okay,
• 7:12
  well
• 7:12
  I'm
• 7:12
  going
• 7:12
  to
• 7:12
  take
• 7:12
  my
• 7:12
  time
• 7:13
  to
• 7:13
  get
• 7:13
  ready
• 7:13
  today,
• 7:13
  but
• 7:13
  I'm
• 7:14
  going
• 7:14
  to
• 7:14
  kick
• 7:14
  out
• 7:14
  my
• 7:14
  meditation
• 7:15
  practice
• 7:15
  or
• 7:15
  I'm
• 7:15
  going
• 7:16
  to
• 7:16
  kick
• 7:16
  out
• 7:16
  my
• 7:16
  morning
• 7:16
  walk.
• 7:17
  Do
• 7:18
  the
• 7:18
  things
• 7:18
  that
• 7:19
  make
• 7:19
  you
• 7:19
  feel
• 7:19
  grounded
• 7:20
  and
• 7:20
  don't
• 7:21
  throw
• 7:21
  those
• 7:21
  out
• 7:22
  because
• 7:22
  that
• 7:22
  is
• 7:22
  what's
• 7:23
  going
• 7:23
  to
• 7:23
  keep
• 7:23
  you
• 7:23
  stuck
• 7:24
  steady
• 7:24
  through
• 7:24
  these
• 7:25
  kind
• 7:25
  of
• 7:25
  like
• 7:26
  one
• 7:26
  week
• 7:27
  of
• 7:27
  just
• 7:27
  like
• 7:27
  active
• 7:28
  time.
• 7:29
  So
• 7:29
  I
• 7:29
  want
• 7:29
  to
• 7:29
  make
• 7:30
  sure
• 7:30
  that
• 7:30
  we
• 7:30
  preface
• 7:30
  that
• 7:31
  like
• 7:31
  don't
• 7:32
  do
• 7:33
  an
• 7:33
  or
• 7:33
  situation.
• 7:34
  Do
• 7:34
  an
• 7:35
  and
• 7:35
  situation.
• 7:36
  Yeah,
• 7:36
  I
• 7:36
  think,
• 7:36
  I
• 7:37
  think
• 7:37
  this
• 7:37
  goes
• 7:37
  back
• 7:37
  to
• 7:37
  like
• 7:37
  the
• 7:38
  more
• 7:38
  you
• 7:38
  can
• 7:38
  have
• 7:38
  wrapped
• 7:39
  up
• 7:39
  and
• 7:39
  planned
• 7:40
  before
• 7:40
  you
• 7:40
  actually
• 7:41
  open
• 7:41
  cart,
• 7:42
  the
• 7:42
  better.
• 7:42
  So
• 7:43
  one
• 7:43
  of
• 7:43
  the
• 7:43
  things
• 7:43
  for
• 7:43
  this
• 7:44
  particular
• 7:44
  client
• 7:45
  is
• 7:45
  like,
• 7:45
  like
• 7:45
  we
• 7:46
  had
• 7:46
  spent
• 7:46
  a
• 7:46
  lot
• 7:46
  of
• 7:46
  time,
• 7:47
  effort,
• 7:47
  energy
• 7:48
  on
• 7:48
  preparing
• 7:49
  for
• 7:49
  the
• 7:49
  live
• 7:49
  event,
• 7:50
  prepping
• 7:50
  like
• 7:51
  all
• 7:51
  the
• 7:51
  emails
• 7:51
  in
• 7:52
  the
• 7:52
  sales
• 7:52
  page.
• 7:52
  But
• 7:53
  her
• 7:53
  social
• 7:53
  strategy,
• 7:54
  it
• 7:54
  was
• 7:54
  kind
• 7:54
  of
• 7:54
  just
• 7:54
  there.
• 7:55
  Like
• 7:55
  I
• 7:56
  guess
• 7:56
  the
• 7:56
  plan
• 7:56
  was
• 7:56
  for
• 7:56
  her
• 7:57
  to
• 7:57
  like
• 7:57
  just
• 7:57
  kind
• 7:57
  of
• 7:57
  like
• 7:57
  pop
• 7:58
  up
• 7:58
  on
• 7:58
  stories
• 7:58
  and
• 7:59
  share
• 7:59
  organically.
• 8:00
  And
• 8:00
  at
• 8:01
  that
• 8:01
  point
• 8:01
  she
• 8:01
  did
• 8:01
  not
• 8:02
  have
• 8:02
  like
• 8:02
  the
• 8:02
  energy,
• 8:02
  the
• 8:03
  creativity
• 8:04
  because
• 8:04
  she
• 8:04
  was
• 8:04
  under
• 8:04
  so
• 8:05
  much
• 8:05
  stress.
• 8:06
  So
• 8:06
  thankfully
• 8:06
  I
• 8:06
  was
• 8:06
  able
• 8:07
  to
• 8:08
  swoop
• 8:08
  in
• 8:09
  and
• 8:09
  I
• 8:09
  just
• 8:09
  started
• 8:09
  like
• 8:10
  scripting
• 8:10
  out
• 8:10
  story.
• 8:11
  You
• 8:11
  know,
• 8:11
  I
• 8:11
  spent
• 8:11
  like,
• 8:12
  you
• 8:12
  know,
• 8:12
  two
• 8:12
  hours
• 8:12
  scripting
• 8:13
  out
• 8:13
  a
• 8:13
  story
• 8:13
  for
• 8:14
  every
• 8:14
  single
• 8:14
  day
• 8:15
  with
• 8:15
  like
• 8:16
  testimonials
• 8:16
  and
• 8:17
  all
• 8:17
  of
• 8:17
  this
• 8:17
  so
• 8:17
  that
• 8:17
  I
• 8:18
  was
• 8:18
  able
• 8:18
  to
• 8:18
  like
• 8:18
  see
• 8:19
  it
• 8:19
  to
• 8:19
  her
• 8:19
  each
• 8:19
  day
• 8:19
  to
• 8:20
  kind
• 8:20
  of
• 8:20
  take
• 8:20
  some
• 8:20
  of
• 8:21
  that
• 8:21
  like
• 8:21
  lift
• 8:22
  off.
• 8:22
  So
• 8:22
  that'll
• 8:23
  be
• 8:23
  something
• 8:23
  that
• 8:23
  we
• 8:23
  definitely
• 8:24
  change
• 8:24
  going
• 8:24
  into
• 8:24
  the
• 8:24
  next
• 8:24
  launch
• 8:25
  is
• 8:25
  making
• 8:25
  sure
• 8:25
  that
• 8:25
  we
• 8:25
  have
• 8:26
  like
• 8:26
  not
• 8:26
  just
• 8:26
  our
• 8:27
  emails
• 8:27
  plan,
• 8:27
  not
• 8:28
  just
• 8:28
  our
• 8:28
  post
• 8:28
  plan,
• 8:29
  but
• 8:29
  like
• 8:29
  every
• 8:29
  single
• 8:30
  day
• 8:30
  like
• 8:31
  the
• 8:31
  action
• 8:31
  items
• 8:32
  that
• 8:32
  we're
• 8:32
  going
• 8:32
  to
• 8:32
  be
• 8:32
  doing.
• 8:33
  Totally
• 8:34
  okay.
• 8:34
  So
• 8:34
  moving
• 8:35
  into
• 8:36
  mindset
• 8:37
  shift
• 8:37
  number
• 8:37
  two
• 8:38
  is
• 8:39
  essentially
• 8:40
  treating
• 8:40
  every
• 8:41
  launch
• 8:41
  like
• 8:41
  an
• 8:41
  experiment,
• 8:42
  which
• 8:42
  it
• 8:42
  is
• 8:43
  putting
• 8:43
  your
• 8:43
  scientist
• 8:44
  hat
• 8:44
  on
• 8:45
  and
• 8:45
  looking
• 8:46
  at
• 8:46
  things
• 8:46
  like
• 8:47
  they
• 8:47
  are
• 8:48
  a
• 8:48
  scientific
• 8:49
  trial.
• 8:49
  Right.
• 8:50
  We
• 8:50
  have
• 8:50
  designed
• 8:51
  this
• 8:51
  beautiful
• 8:51
  product,
• 8:52
  we've
• 8:52
  tested
• 8:53
  some
• 8:53
  of
• 8:53
  the
• 8:53
  messaging.
• 8:54
  Now
• 8:54
  we're
• 8:54
  going
• 8:54
  to
• 8:54
  collect
• 8:55
  the
• 8:55
  data
• 8:56
  and
• 8:56
  how
• 8:57
  do
• 8:57
  we
• 8:57
  make
• 8:57
  sure
• 8:57
  that
• 8:58
  we're
• 8:58
  looking
• 8:58
  at
• 8:59
  things
• 8:59
  that
• 8:59
  we
• 8:59
  can
• 9:00
  pivot
• 9:00
  in
• 9:00
  the
• 9:01
  moment
• 9:01
  to
• 9:02
  handle,
• 9:03
  whether
• 9:03
  that
• 9:03
  be
• 9:04
  slow
• 9:04
  open
• 9:04
  carts,
• 9:05
  the
• 9:05
  mid
• 9:06
  launch
• 9:06
  lull
• 9:07
  or
• 9:07
  really
• 9:07
  kind
• 9:08
  of
• 9:08
  boost
• 9:08
  that
• 9:08
  like
• 9:09
  end
• 9:09
  of
• 9:09
  launch
• 9:10
  momentum.
• 9:11
  But
• 9:11
  how
• 9:11
  do
• 9:11
  we
• 9:11
  take
• 9:12
  the
• 9:12
  numbers
• 9:12
  and
• 9:12
  what
• 9:12
  they're
• 9:13
  telling
• 9:13
  us
• 9:13
  and
• 9:14
  like
• 9:14
  really
• 9:14
  shifting
• 9:15
  it
• 9:15
  to
• 9:16
  build
• 9:17
  on
• 9:17
  the
• 9:17
  momentum
• 9:17
  now,
• 9:18
  but
• 9:18
  also
• 9:18
  to
• 9:18
  make
• 9:18
  next
• 9:19
  launch
• 9:20
  way
• 9:20
  more
• 9:21
  impactful.
• 9:21
  And
• 9:22
  I
• 9:22
  will
• 9:22
  say
• 9:22
  that
• 9:22
  some
• 9:23
  people
• 9:23
  get
• 9:23
  very
• 9:23
  stressed
• 9:24
  about
• 9:24
  numbers
• 9:25
  they
• 9:25
  look
• 9:25
  at
• 9:26
  them
• 9:26
  and
• 9:26
  they're
• 9:26
  like,
• 9:26
  I
• 9:26
  don't
• 9:27
  even
• 9:27
  know
• 9:27
  what's
• 9:27
  going
• 9:27
  on.
• 9:28
  But
• 9:28
  I
• 9:29
  think
• 9:29
  that,
• 9:29
  like,
• 9:29
  I
• 9:29
  don't
• 9:30
  know,
• 9:30
  maybe
• 9:30
  I'm
• 9:30
  weird,
• 9:31
  but,
• 9:31
  like,
• 9:31
  numbers
• 9:31
  are
• 9:32
  very
• 9:32
  calming
• 9:33
  to
• 9:33
  me.
• 9:33
  Like,
• 9:33
  give
• 9:34
  me
• 9:34
  a
• 9:34
  truth.
• 9:35
  They
• 9:35
  don't
• 9:35
  give
• 9:35
  me
• 9:36
  this
• 9:36
  blown
• 9:36
  up,
• 9:37
  like,
• 9:37
  thoughts
• 9:37
  in
• 9:38
  my
• 9:38
  head
• 9:38
  that
• 9:38
  are,
• 9:39
  like,
• 9:39
  fueled
• 9:39
  by
• 9:40
  my
• 9:40
  insecurities.
• 9:41
  Yeah.
• 9:41
  Because
• 9:41
  they're
• 9:41
  not,
• 9:42
  like,
• 9:42
  subjective,
• 9:43
  I
• 9:43
  guess.
• 9:43
  There's
• 9:43
  like,
• 9:44
  no
• 9:44
  emotion
• 9:44
  tied
• 9:45
  to
• 9:45
  them.
• 9:45
  I
• 9:45
  can
• 9:45
  even
• 9:45
  remember
• 9:46
  back
• 9:46
  in,
• 9:46
  like,
• 9:46
  retail
• 9:47
  when
• 9:47
  I
• 9:47
  would
• 9:47
  have
• 9:48
  to,
• 9:49
  you
• 9:49
  know,
• 9:49
  performance
• 9:50
  manage
• 9:50
  or,
• 9:51
  you
• 9:51
  know,
• 9:51
  manage
• 9:52
  or
• 9:52
  motivate
• 9:53
  my
• 9:53
  subordinates
• 9:53
  that
• 9:54
  were
• 9:54
  underneath
• 9:54
  me.
• 9:55
  Like,
• 9:55
  I
• 9:55
  would
• 9:55
  always,
• 9:56
  like,
• 9:56
  make
• 9:56
  sure
• 9:56
  that
• 9:56
  they
• 9:56
  had,
• 9:57
  like
• 9:57
  a
• 9:57
  number
• 9:57
  goal
• 9:58
  and
• 9:58
  then
• 9:58
  tie
• 9:59
  their
• 9:59
  performance
• 9:59
  to
• 10:00
  that
• 10:00
  number
• 10:00
  goal.
• 10:01
  Because
• 10:01
  that's
• 10:01
  kind
• 10:01
  of
• 10:01
  just
• 10:02
  easier
• 10:02
  to
• 10:02
  talk
• 10:02
  about
• 10:03
  than,
• 10:03
  like,
• 10:03
  you're
• 10:03
  just
• 10:03
  not
• 10:03
  doing
• 10:04
  your
• 10:04
  job.
• 10:04
  Then,
• 10:05
  like,
• 10:05
  hey,
• 10:05
  your
• 10:06
  goal
• 10:06
  is
• 10:06
  to
• 10:06
  make
• 10:07
  this
• 10:07
  much
• 10:07
  in
• 10:07
  sales
• 10:08
  or
• 10:08
  have
• 10:08
  this
• 10:09
  conversion
• 10:10
  and
• 10:10
  you
• 10:10
  didn't
• 10:10
  hit
• 10:10
  it.
• 10:10
  So
• 10:11
  let's
• 10:11
  talk
• 10:11
  about
• 10:11
  how
• 10:11
  we
• 10:11
  can,
• 10:12
  like,
• 10:12
  actually
• 10:12
  fit
• 10:12
  that.
• 10:13
  We've
• 10:13
  talked
• 10:13
  about
• 10:14
  how
• 10:14
  important
• 10:14
  the
• 10:14
  launch
• 10:14
  debrief
• 10:15
  is
• 10:15
  after,
• 10:16
  like,
• 10:16
  looking
• 10:17
  at
• 10:17
  those
• 10:17
  numbers.
• 10:18
  Because
• 10:18
  that's
• 10:18
  really
• 10:18
  where
• 10:19
  you're
• 10:19
  going
• 10:19
  to,
• 10:19
  like,
• 10:19
  analyze
• 10:20
  your
• 10:20
  experiment
• 10:21
  and
• 10:21
  then
• 10:21
  make
• 10:21
  hypothesis
• 10:23
  or
• 10:23
  your
• 10:23
  next
• 10:24
  experiments
• 10:24
  for
• 10:25
  the
• 10:25
  next
• 10:25
  launch.
• 10:26
  So
• 10:26
  to
• 10:26
  put
• 10:26
  that
• 10:26
  in
• 10:26
  the
• 10:26
  context
• 10:27
  of
• 10:27
  like,
• 10:27
  real
• 10:27
  life.
• 10:28
  So
• 10:28
  this
• 10:28
  was
• 10:29
  the
• 10:29
  second
• 10:29
  time
• 10:29
  that
• 10:30
  we
• 10:30
  launched
• 10:30
  this
• 10:30
  program
• 10:30
  for
• 10:31
  my
• 10:31
  client.
• 10:31
  The
• 10:31
  last
• 10:32
  launch
• 10:32
  went
• 10:32
  well.
• 10:33
  We
• 10:33
  had
• 10:34
  a
• 10:34
  lowish
• 10:34
  amount
• 10:35
  of
• 10:35
  enrollments
• 10:35
  for
• 10:36
  the.
• 10:36
  We
• 10:37
  didn't
• 10:37
  hit
• 10:37
  our
• 10:37
  enrollment
• 10:37
  goal.
• 10:38
  We
• 10:38
  were
• 10:38
  able
• 10:39
  to
• 10:39
  see
• 10:39
  that
• 10:39
  we
• 10:40
  just
• 10:40
  weren't
• 10:40
  getting,
• 10:40
  like,
• 10:41
  enough
• 10:41
  traffic
• 10:41
  to
• 10:42
  the
• 10:42
  sales
• 10:42
  page.
• 10:42
  We
• 10:43
  had
• 10:43
  anyone
• 10:43
  that
• 10:43
  would
• 10:44
  get
• 10:44
  to
• 10:44
  the
• 10:44
  sales
• 10:44
  page
• 10:44
  would
• 10:45
  convert.
• 10:45
  We
• 10:45
  didn't
• 10:46
  have
• 10:46
  enough
• 10:46
  traffic
• 10:46
  there.
• 10:46
  So
• 10:47
  we're
• 10:47
  like,
• 10:47
  okay,
• 10:47
  sales
• 10:48
  page
• 10:48
  good.
• 10:48
  We
• 10:48
  don't
• 10:48
  have
• 10:49
  to,
• 10:49
  like,
• 10:49
  switch.
• 10:50
  You
• 10:50
  don't
• 10:50
  want
• 10:50
  to
• 10:50
  be
• 10:50
  switching.
• 10:51
  Too
• 10:51
  many
• 10:51
  variables.
• 10:51
  A
• 10:51
  bunch.
• 10:52
  Sales
• 10:52
  page
• 10:53
  conversion,
• 10:53
  good.
• 10:54
  Need
• 10:54
  to
• 10:54
  drive
• 10:55
  more
• 10:55
  traffic.
• 10:55
  So
• 10:56
  then
• 10:56
  what
• 10:56
  we
• 10:56
  did
• 10:56
  was
• 10:57
  we're.
• 10:57
  I
• 10:57
  did
• 10:58
  a.
• 10:58
  We're
• 10:58
  like,
• 10:58
  okay,
• 10:58
  we're
• 10:59
  going
• 10:59
  to
• 10:59
  use.
• 11:00
  Instagram
• 11:00
  has
• 11:00
  been
• 11:00
  unreliable
• 11:01
  this
• 11:01
  year.
• 11:02
  So
• 11:02
  we're
• 11:02
  going
• 11:02
  to.
• 11:03
  One,
• 11:03
  we
• 11:04
  did
• 11:04
  a
• 11:04
  couple
• 11:04
  of
• 11:04
  things,
• 11:04
  actually.
• 11:05
  We
• 11:05
  revamped
• 11:06
  our
• 11:06
  quiz
• 11:06
  and
• 11:06
  did
• 11:06
  like
• 11:06
  a
• 11:07
  really
• 11:07
  huge
• 11:07
  quiz
• 11:07
  push
• 11:08
  the
• 11:08
  month
• 11:08
  before
• 11:09
  so
• 11:09
  that
• 11:09
  we
• 11:09
  could
• 11:10
  start
• 11:10
  driving
• 11:10
  more
• 11:10
  people
• 11:11
  into
• 11:11
  her
• 11:11
  launch.
• 11:12
  So
• 11:12
  we
• 11:12
  got
• 11:12
  about
• 11:12
  1200
• 11:13
  new
• 11:13
  subscribers
• 11:14
  through
• 11:14
  that.
• 11:15
  And
• 11:15
  then
• 11:15
  two,
• 11:15
  we
• 11:16
  decided
• 11:16
  we
• 11:16
  wanted
• 11:16
  to
• 11:17
  experiment
• 11:17
  with
• 11:17
  some
• 11:17
  Facebook
• 11:18
  ads.
• 11:18
  Very
• 11:19
  low
• 11:19
  budget.
• 11:19
  I
• 11:19
  think
• 11:19
  it
• 11:19
  was
• 11:20
  like
• 11:20
  500
• 11:20
  for
• 11:21
  the
• 11:21
  entire
• 11:21
  launch.
• 11:22
  But
• 11:22
  we
• 11:22
  knew
• 11:23
  with
• 11:23
  those
• 11:23
  Facebook
• 11:24
  ads
• 11:24
  that
• 11:24
  the
• 11:24
  people
• 11:24
  were
• 11:25
  going
• 11:25
  to
• 11:25
  be
• 11:25
  colder.
• 11:25
  So
• 11:26
  then
• 11:26
  that's
• 11:26
  why
• 11:26
  we
• 11:26
  needed
• 11:27
  to
• 11:27
  do.
• 11:27
  Do
• 11:27
  an
• 11:27
  event
• 11:28
  so
• 11:28
  they
• 11:29
  could
• 11:29
  see
• 11:29
  Abby,
• 11:29
  so
• 11:30
  they
• 11:30
  could
• 11:30
  talk
• 11:30
  to
• 11:30
  her,
• 11:30
  that
• 11:31
  they
• 11:31
  could
• 11:31
  kind
• 11:31
  of
• 11:31
  get
• 11:31
  to
• 11:32
  know
• 11:32
  her
• 11:32
  a
• 11:32
  little
• 11:32
  bit,
• 11:33
  since
• 11:33
  they
• 11:33
  were
• 11:33
  coming
• 11:33
  a
• 11:34
  little
• 11:34
  bit
• 11:34
  cold.
• 11:35
  And
• 11:36
  we
• 11:36
  knew
• 11:36
  we
• 11:36
  were
• 11:36
  intentionally
• 11:37
  doing
• 11:37
  a
• 11:37
  lower
• 11:38
  budget
• 11:38
  because
• 11:38
  this
• 11:38
  was
• 11:38
  an
• 11:38
  experiment
• 11:39
  and
• 11:39
  we
• 11:39
  didn't
• 11:39
  know
• 11:40
  if
• 11:40
  it
• 11:40
  was
• 11:40
  going
• 11:40
  to
• 11:40
  work.
• 11:41
  It
• 11:41
  did
• 11:41
  work.
• 11:42
  We
• 11:42
  had
• 11:42
  people
• 11:42
  that
• 11:43
  went
• 11:43
  straight
• 11:43
  from
• 11:43
  ads
• 11:44
  to
• 11:44
  webinar
• 11:44
  to
• 11:45
  converted.
• 11:45
  So
• 11:46
  now
• 11:46
  it's
• 11:46
  kind
• 11:46
  of
• 11:46
  just
• 11:46
  a
• 11:47
  numbers
• 11:47
  game.
• 11:47
  The
• 11:47
  more
• 11:48
  money
• 11:48
  we're
• 11:48
  going
• 11:49
  to
• 11:49
  pump
• 11:49
  into
• 11:49
  the
• 11:49
  ads,
• 11:50
  the
• 11:50
  more
• 11:50
  people
• 11:51
  are
• 11:51
  going
• 11:51
  to
• 11:51
  come
• 11:51
  to
• 11:51
  the
• 11:52
  webinar,
• 11:52
  the
• 11:52
  more
• 11:52
  people
• 11:52
  that
• 11:53
  are
• 11:53
  converting
• 11:53
  into
• 11:54
  the
• 11:54
  program.
• 11:54
  So
• 11:55
  that's
• 11:55
  kind
• 11:55
  of
• 11:56
  like
• 11:56
  where
• 11:56
  we
• 11:57
  say,
• 11:57
  like,
• 11:57
  launching
• 11:57
  this
• 11:58
  experiment,
• 11:58
  look
• 11:58
  at
• 11:59
  your
• 11:59
  numbers.
• 11:59
  Like,
• 11:59
  that's
• 12:00
  that
• 12:00
  put
• 12:01
  into
• 12:01
  action.
• 12:02
  And
• 12:02
  that's
• 12:02
  how
• 12:02
  you
• 12:03
  scale
• 12:03
  and
• 12:03
  grow
• 12:03
  and
• 12:04
  improve
• 12:04
  your
• 12:04
  results
• 12:04
  every
• 12:04
  single
• 12:05
  time.
• 12:05
  And
• 12:05
  that's
• 12:05
  why
• 12:05
  we
• 12:05
  always
• 12:06
  say
• 12:06
  that
• 12:07
  your
• 12:07
  first
• 12:07
  launch
• 12:07
  is
• 12:07
  not
• 12:08
  going
• 12:08
  to
• 12:08
  be
• 12:08
  your
• 12:08
  best
• 12:08
  launch.
• 12:08
  It's
• 12:09
  typically
• 12:09
  going
• 12:09
  to
• 12:09
  be
• 12:09
  the
• 12:09
  third
• 12:10
  or
• 12:10
  the
• 12:10
  fourth
• 12:10
  launch.
• 12:11
  This
• 12:11
  is
• 12:12
  something
• 12:12
  that
• 12:12
  I
• 12:12
  think
• 12:12
  is
• 12:13
  really
• 12:13
  important
• 12:13
  because
• 12:14
  Jess
• 12:14
  didn't
• 12:14
  just
• 12:15
  say,
• 12:16
  hey,
• 12:16
  I'm
• 12:16
  going
• 12:16
  to
• 12:16
  start
• 12:17
  paying
• 12:17
  for
• 12:17
  ads
• 12:18
  and
• 12:18
  that's
• 12:18
  going
• 12:18
  to
• 12:19
  make
• 12:19
  my
• 12:19
  conversion
• 12:19
  better.
• 12:20
  Like,
• 12:20
  we
• 12:20
  are
• 12:20
  not
• 12:20
  taking
• 12:21
  just
• 12:21
  this
• 12:21
  assignment
• 12:22
  assumption.
• 12:22
  Like,
• 12:23
  I'm
• 12:23
  gonna
• 12:23
  post
• 12:24
  the
• 12:24
  stories
• 12:24
  and
• 12:25
  that's
• 12:25
  where
• 12:25
  my
• 12:26
  sales
• 12:26
  are
• 12:26
  gonna
• 12:26
  come
• 12:26
  from.
• 12:27
  Those
• 12:27
  things.
• 12:28
  I
• 12:28
  think
• 12:28
  that
• 12:29
  when
• 12:29
  you're
• 12:29
  replicating
• 12:30
  and
• 12:30
  like,
• 12:30
  if
• 12:30
  you
• 12:30
  listen
• 12:31
  to
• 12:31
  like
• 12:31
  our
• 12:31
  past
• 12:31
  launch
• 12:32
  episode
• 12:32
  where
• 12:32
  we
• 12:32
  were
• 12:32
  talking
• 12:33
  about,
• 12:33
  like,
• 12:33
  you
• 12:33
  can't
• 12:34
  do
• 12:34
  what
• 12:35
  other
• 12:35
  successful
• 12:36
  launches
• 12:36
  are
• 12:37
  doing
• 12:37
  without,
• 12:38
  like
• 12:38
  putting
• 12:39
  your
• 12:39
  own
• 12:39
  nuance
• 12:40
  into
• 12:40
  it.
• 12:40
  You
• 12:41
  really
• 12:41
  do
• 12:41
  have
• 12:41
  to
• 12:41
  validate
• 12:42
  these
• 12:42
  things
• 12:42
  because
• 12:43
  your
• 12:44
  traffic
• 12:44
  during
• 12:44
  launch
• 12:45
  on
• 12:45
  story
• 12:46
  specifically,
• 12:47
  maybe
• 12:48
  crash
• 12:48
  and
• 12:48
  burn,
• 12:49
  because
• 12:49
  that's
• 12:50
  what
• 12:50
  Instagram
• 12:51
  does.
• 12:51
  They
• 12:51
  smell
• 12:52
  a
• 12:52
  promotion
• 12:53
  and
• 12:53
  they
• 12:53
  say,
• 12:54
  just
• 12:54
  kidding.
• 12:54
  You
• 12:55
  get
• 12:55
  two
• 12:55
  people
• 12:55
  watching
• 12:56
  your
• 12:56
  stories
• 12:56
  and
• 12:56
  it's
• 12:57
  your
• 12:57
  mom
• 12:57
  and
• 12:57
  your
• 12:57
  sister.
• 12:58
  Like,
• 12:59
  those
• 12:59
  are
• 13:00
  things
• 13:00
  that
• 13:00
  you
• 13:00
  cannot
• 13:01
  rely
• 13:01
  on
• 13:02
  unless
• 13:02
  you
• 13:03
  have
• 13:03
  like
• 13:04
  validated
• 13:05
  lead
• 13:05
  source
• 13:06
  data.
• 13:06
  You
• 13:06
  have
• 13:06
  validated
• 13:07
  conversion
• 13:08
  rates
• 13:08
  and
• 13:08
  things
• 13:09
  like
• 13:09
  that
• 13:09
  coming
• 13:09
  from
• 13:10
  that.
• 13:10
  So
• 13:11
  when
• 13:11
  we're
• 13:11
  saying
• 13:12
  launching
• 13:12
  as
• 13:12
  an
• 13:13
  experiment,
• 13:13
  do,
• 13:14
  don't
• 13:14
  just
• 13:15
  go,
• 13:16
  I
• 13:16
  have
• 13:16
  $1,000
• 13:17
  of
• 13:17
  extra
• 13:17
  budget.
• 13:18
  Let
• 13:18
  me
• 13:18
  put
• 13:18
  it
• 13:18
  to
• 13:19
  ads.
• 13:19
  Or
• 13:20
  I'm
• 13:20
  not
• 13:20
  going
• 13:20
  to
• 13:20
  do
• 13:21
  anything.
• 13:21
  Because
• 13:22
  stories
• 13:22
  usually
• 13:23
  perform
• 13:23
  very
• 13:23
  well.
• 13:24
  It's.
• 13:25
  Validate
• 13:25
  it,
• 13:25
  please.
• 13:26
  Yeah,
• 13:26
  yeah.
• 13:27
  And
• 13:27
  okay,
• 13:28
  so
• 13:28
  then
• 13:28
  this
• 13:28
  brings
• 13:28
  us
• 13:29
  into
• 13:29
  our
• 13:29
  kind
• 13:30
  of
• 13:30
  like
• 13:30
  shift
• 13:30
  number
• 13:30
  three
• 13:31
  or
• 13:31
  tip
• 13:31
  number
• 13:31
  three
• 13:32
  is
• 13:32
  to
• 13:32
  have
• 13:32
  like
• 13:33
  just
• 13:33
  in
• 13:33
  case
• 13:34
  strategies
• 13:36
  planned
• 13:36
  out
• 13:36
  beforehand.
• 13:37
  So
• 13:37
  different
• 13:38
  levers
• 13:38
  that
• 13:38
  you
• 13:38
  can
• 13:39
  pull
• 13:40
  that
• 13:40
  are
• 13:40
  plan
• 13:40
  out
• 13:40
  before
• 13:40
  you
• 13:40
  in
• 13:41
  because
• 13:41
  you're
• 13:41
  not
• 13:41
  going
• 13:41
  to
• 13:41
  want
• 13:41
  to
• 13:41
  do
• 13:41
  it
• 13:42
  if
• 13:42
  you're
• 13:42
  stressed
• 13:42
  because
• 13:42
  you're
• 13:43
  not
• 13:43
  not
• 13:43
  meeting
• 13:44
  your
• 13:44
  numbers
• 13:44
  but
• 13:45
  that
• 13:45
  you
• 13:45
  can
• 13:46
  rely
• 13:46
  on.
• 13:47
  But
• 13:47
  maybe
• 13:47
  you
• 13:47
  don't
• 13:48
  want
• 13:48
  to
• 13:48
  have
• 13:48
  to
• 13:48
  do
• 13:48
  it
• 13:48
  because
• 13:49
  it's
• 13:49
  more
• 13:49
  work
• 13:49
  or
• 13:50
  you
• 13:50
  know,
• 13:50
  that
• 13:51
  sort
• 13:51
  of
• 13:51
  thing.
• 13:51
  So
• 13:52
  a
• 13:52
  couple
• 13:52
  of
• 13:52
  these
• 13:52
  strategies
• 13:53
  could
• 13:53
  be
• 13:53
  like
• 13:54
  adding
• 13:54
  in
• 13:54
  like
• 13:55
  an
• 13:55
  open
• 13:55
  house
• 13:56
  where
• 13:56
  like
• 13:56
  people
• 13:56
  can
• 13:56
  come
• 13:57
  and
• 13:57
  talk
• 13:57
  to
• 13:57
  you.
• 13:57
  Like
• 13:58
  if
• 13:58
  for
• 13:58
  all
• 13:58
  the
• 13:58
  people
• 13:58
  that
• 13:59
  are
• 13:59
  like
• 13:59
  clicking
• 13:59
  but
• 13:59
  not
• 14:00
  buying
• 14:00
  like
• 14:00
  where
• 14:01
  they
• 14:01
  can
• 14:01
  come
• 14:01
  ask
• 14:02
  you
• 14:02
  like
• 14:02
  their,
• 14:03
  you
• 14:03
  know,
• 14:03
  objections.
• 14:04
  For
• 14:05
  this
• 14:05
  past
• 14:05
  launch
• 14:05
  we
• 14:06
  ended
• 14:06
  up
• 14:06
  being
• 14:06
  dming
• 14:07
  like
• 14:07
  anyone
• 14:08
  who
• 14:08
  had
• 14:09
  raised
• 14:09
  their
• 14:09
  hand
• 14:09
  for
• 14:10
  the
• 14:10
  wait
• 14:10
  list
• 14:10
  but
• 14:11
  didn't
• 14:11
  end
• 14:11
  up
• 14:12
  purchasing
• 14:12
  them.
• 14:12
  Like
• 14:13
  asking
• 14:13
  them
• 14:13
  if
• 14:13
  they
• 14:13
  had
• 14:14
  any
• 14:14
  like
• 14:14
  specific
• 14:15
  questions.
• 14:15
  You
• 14:16
  could
• 14:16
  release
• 14:16
  additional
• 14:17
  bonuses
• 14:18
  mid
• 14:18
  launch
• 14:18
  to
• 14:18
  kind
• 14:19
  of
• 14:19
  like
• 14:19
  pull
• 14:20
  people
• 14:20
  over.
• 14:21
  You're
• 14:21
  doing
• 14:21
  this
• 14:21
  planned
• 14:22
  out
• 14:22
  beforehand
• 14:23
  and
• 14:23
  you're
• 14:23
  kind
• 14:23
  of
• 14:23
  reacting
• 14:24
  to
• 14:24
  what
• 14:25
  you're
• 14:25
  seeing.
• 14:26
  But
• 14:26
  you
• 14:26
  can
• 14:26
  be
• 14:27
  proactive
• 14:28
  with
• 14:28
  your
• 14:28
  reaction.
• 14:29
  Yes.
• 14:29
  Yeah,
• 14:30
  you
• 14:30
  can
• 14:30
  kind
• 14:30
  of
• 14:30
  think
• 14:30
  ahead
• 14:31
  of
• 14:31
  time.
• 14:31
  So
• 14:31
  do
• 14:32
  you
• 14:32
  have
• 14:32
  any
• 14:32
  other
• 14:32
  like
• 14:33
  examples
• 14:34
  or
• 14:34
  thoughts
• 14:34
  about
• 14:35
  this
• 14:35
  strategy?
• 14:36
  I
• 14:37
  have
• 14:37
  seen
• 14:37
  some
• 14:38
  really
• 14:38
  good,
• 14:40
  they
• 14:40
  seemed
• 14:41
  like
• 14:41
  pop
• 14:41
  up
• 14:42
  mid
• 14:42
  launch
• 14:43
  things
• 14:43
  but
• 14:44
  I
• 14:44
  know
• 14:44
  that
• 14:44
  they
• 14:44
  were
• 14:45
  pre
• 14:45
  planned
• 14:45
  and
• 14:46
  that's
• 14:46
  kind
• 14:46
  of
• 14:46
  like
• 14:46
  a
• 14:47
  office
• 14:48
  hours
• 14:48
  like
• 14:49
  a
• 14:49
  hey,
• 14:49
  like
• 14:49
  join
• 14:50
  me
• 14:50
  on
• 14:51
  like
• 14:51
  this
• 14:51
  day,
• 14:52
  three
• 14:52
  days
• 14:52
  before
• 14:53
  cartons
• 14:54
  and
• 14:55
  you
• 14:55
  know,
• 14:55
  like
• 14:56
  let's
• 14:56
  have
• 14:56
  a
• 14:56
  conversation.
• 14:57
  Let
• 14:57
  me
• 14:57
  show
• 14:57
  you
• 14:57
  the
• 14:58
  inside.
• 14:58
  Like
• 14:58
  let
• 14:58
  me
• 14:59
  do
• 14:59
  that.
• 14:59
  I've
• 14:59
  seen
• 14:59
  those
• 15:00
  do
• 15:00
  really
• 15:00
  well
• 15:01
  and
• 15:01
  those
• 15:01
  are
• 15:01
  pretty
• 15:01
  like
• 15:02
  low
• 15:02
  lift
• 15:03
  things.
• 15:03
  But
• 15:03
  yeah,
• 15:04
  I
• 15:04
  mean
• 15:04
  I
• 15:04
  really
• 15:04
  think
• 15:05
  that
• 15:05
  like
• 15:05
  we
• 15:05
  have
• 15:05
  to
• 15:06
  be.
• 15:07
  We
• 15:07
  can't
• 15:07
  just
• 15:07
  assume
• 15:08
  everything
• 15:08
  is
• 15:08
  going
• 15:08
  to
• 15:08
  go
• 15:09
  right.
• 15:09
  We
• 15:10
  have
• 15:10
  to
• 15:10
  manage
• 15:10
  our
• 15:10
  expectations.
• 15:11
  But
• 15:11
  also
• 15:12
  like
• 15:12
  create
• 15:12
  a
• 15:12
  plan
• 15:13
  B
• 15:13
  and
• 15:14
  like
• 15:14
  that
• 15:14
  plan
• 15:14
  B,
• 15:15
  like
• 15:15
  the
• 15:15
  goal
• 15:16
  is
• 15:16
  maybe
• 15:16
  not
• 15:16
  to
• 15:17
  use
• 15:17
  it
• 15:17
  but
• 15:17
  like
• 15:17
  why
• 15:18
  wouldn't
• 15:18
  you
• 15:18
  if
• 15:19
  you
• 15:19
  wanted
• 15:19
  more
• 15:19
  kind
• 15:20
  of
• 15:20
  thing.
• 15:20
  So
• 15:20
  it
• 15:20
  really
• 15:21
  is
• 15:21
  just
• 15:22
  all
• 15:22
  perspective
• 15:22
  on
• 15:23
  some
• 15:23
  of
• 15:23
  these
• 15:23
  things
• 15:24
  where
• 15:24
  it's
• 15:25
  not
• 15:25
  failing
• 15:25
  because
• 15:26
  you're
• 15:26
  needing
• 15:27
  to
• 15:27
  add
• 15:27
  in
• 15:27
  additional
• 15:28
  things.
• 15:28
  It's
• 15:29
  really
• 15:29
  just
• 15:30
  smart
• 15:31
  marketing.
• 15:31
  Yeah.
• 15:32
  Yeah.
• 15:32
  And
• 15:32
  one
• 15:32
  that
• 15:33
  we
• 15:33
  didn't
• 15:33
  mention
• 15:33
  is
• 15:33
  like
• 15:33
  pricing
• 15:34
  pivots.
• 15:34
  I
• 15:34
  wouldn't
• 15:35
  say
• 15:35
  like
• 15:35
  lower
• 15:35
  your
• 15:35
  price
• 15:36
  immediately
• 15:36
  but
• 15:37
  sometimes
• 15:37
  there
• 15:37
  is
• 15:37
  going
• 15:38
  to
• 15:38
  be
• 15:38
  like
• 15:38
  an
• 15:38
  additional
• 15:39
  payment
• 15:39
  plan
• 15:39
  or
• 15:40
  something
• 15:40
  that
• 15:40
  you
• 15:41
  know,
• 15:41
  maybe
• 15:41
  you
• 15:41
  hadn't
• 15:41
  planned
• 15:42
  on
• 15:42
  offering.
• 15:43
  12
• 15:43
  pay.
• 15:43
  You
• 15:43
  just
• 15:43
  had
• 15:44
  like
• 15:44
  6
• 15:44
  pay
• 15:44
  and
• 15:44
  1
• 15:45
  pay
• 15:45
  and
• 15:45
  then
• 15:46
  your
• 15:46
  numbers
• 15:46
  aren't
• 15:47
  there.
• 15:47
  So
• 15:47
  12
• 15:47
  pay
• 15:48
  might
• 15:48
  make
• 15:48
  it
• 15:48
  a
• 15:48
  little
• 15:48
  bit
• 15:49
  more
• 15:49
  accessible
• 15:50
  for
• 15:50
  people
• 15:50
  to
• 15:50
  get
• 15:50
  in
• 15:51
  or
• 15:51
  a
• 15:51
  lot
• 15:51
  less
• 15:51
  like
• 15:52
  risky
• 15:52
  for
• 15:53
  people
• 15:53
  to
• 15:54
  want
• 15:54
  to
• 15:54
  get
• 15:54
  in.
• 15:55
  I'm
• 15:55
  not
• 15:55
  a
• 15:55
  fan
• 15:56
  of
• 15:56
  payment
• 15:56
  plans
• 15:57
  that
• 15:57
  go
• 15:57
  past
• 15:58
  the
• 15:58
  like
• 15:58
  of
• 15:59
  course
• 16:00
  amount
• 16:00
  but
• 16:01
  I
• 16:01
  have
• 16:01
  seen
• 16:02
  a
• 16:02
  really
• 16:03
  successful
• 16:03
  strat
• 16:04
  tactic
• 16:04
  from
• 16:04
  one
• 16:05
  of
• 16:05
  my
• 16:05
  clients
• 16:05
  where
• 16:06
  they'll
• 16:06
  offer
• 16:06
  a
• 16:07
  12
• 16:07
  pay
• 16:07
  during
• 16:07
  launch
• 16:08
  and
• 16:08
  then
• 16:09
  it's
• 16:09
  a
• 16:09
  six
• 16:09
  month
• 16:10
  program
• 16:10
  midway
• 16:11
  through
• 16:11
  the
• 16:12
  program
• 16:12
  because
• 16:13
  they
• 16:13
  want
• 16:13
  to
• 16:13
  have
• 16:13
  as
• 16:13
  many
• 16:14
  people
• 16:14
  paid
• 16:14
  off
• 16:15
  as
• 16:15
  possible.
• 16:15
  They
• 16:15
  do
• 16:15
  like
• 16:16
  a
• 16:16
  seal
• 16:16
  the
• 16:16
  success
• 16:17
  event
• 16:18
  where
• 16:18
  they
• 16:18
  offer
• 16:19
  like
• 16:19
  a.
• 16:19
  Another
• 16:20
  payment
• 16:20
  plan
• 16:21
  that
• 16:21
  would
• 16:21
  be
• 16:22
  available
• 16:23
  and
• 16:23
  it
• 16:23
  would
• 16:23
  have
• 16:23
  everyone
• 16:24
  paid
• 16:24
  off
• 16:24
  by
• 16:24
  the
• 16:24
  time
• 16:24
  the
• 16:25
  course
• 16:25
  ends.
• 16:25
  And
• 16:26
  then
• 16:26
  that's
• 16:26
  got
• 16:26
  like
• 16:26
  another
• 16:27
  bonus,
• 16:27
  like
• 16:27
  incentive
• 16:28
  tied
• 16:28
  to
• 16:28
  it
• 16:29
  to
• 16:29
  kind
• 16:29
  of
• 16:29
  get.
• 16:30
  And
• 16:30
  he
• 16:30
  does
• 16:31
  have
• 16:31
  a
• 16:32
  lot
• 16:32
  of
• 16:32
  people
• 16:32
  that
• 16:32
  take
• 16:32
  advantage
• 16:33
  of
• 16:33
  that.
• 16:33
  And
• 16:34
  it's
• 16:34
  not
• 16:34
  just
• 16:34
  the
• 16:34
  bonus.
• 16:35
  It's
• 16:35
  like
• 16:35
  people
• 16:35
  were
• 16:35
  like,
• 16:36
  well,
• 16:36
  you
• 16:36
  know,
• 16:37
  at
• 16:37
  first
• 16:37
  I
• 16:37
  didn't
• 16:37
  know
• 16:38
  if
• 16:38
  I
• 16:38
  wanted
• 16:38
  to
• 16:38
  invest
• 16:39
  like
• 16:39
  all
• 16:39
  this
• 16:39
  money
• 16:40
  in,
• 16:40
  you
• 16:40
  know,
• 16:41
  but
• 16:41
  now
• 16:41
  that
• 16:41
  I'm
• 16:41
  in
• 16:41
  it,
• 16:41
  like
• 16:42
  I
• 16:42
  know
• 16:42
  it
• 16:42
  works.
• 16:42
  Y'
• 16:42
  all
• 16:42
  are
• 16:43
  great.
• 16:43
  Like
• 16:43
  here.
• 16:43
  Yeah,
• 16:44
  of
• 16:44
  course
• 16:44
  I
• 16:44
  want
• 16:44
  to
• 16:44
  pay
• 16:44
  it
• 16:44
  all
• 16:45
  off
• 16:45
  faster.
• 16:46
  Yeah,
• 16:47
  totally.
• 16:47
  I
• 16:47
  like
• 16:47
  that
• 16:48
  idea
• 16:48
  then.
• 16:48
  Yeah,
• 16:48
  that
• 16:49
  was,
• 16:49
  I
• 16:49
  guess
• 16:49
  another
• 16:49
  thing
• 16:49
  that
• 16:50
  I
• 16:50
  have
• 16:50
  seen
• 16:50
  is
• 16:50
  the
• 16:51
  impromptu
• 16:51
  payment
• 16:52
  plans.
• 16:52
  But
• 16:52
  like
• 16:53
  you've
• 16:53
  always
• 16:53
  planned
• 16:53
  to
• 16:54
  do
• 16:54
  the
• 16:54
  payment
• 16:54
  plans
• 16:55
  because
• 16:55
  that
• 16:55
  is
• 16:55
  something
• 16:55
  mid
• 16:56
  low,
• 16:56
  mid,
• 16:57
  mid,
• 16:57
  low,
• 16:58
  mid
• 16:58
  launch
• 16:58
  lull.
• 16:59
  You
• 16:59
  can
• 17:00
  interject,
• 17:00
  yes,
• 17:01
  for
• 17:02
  sure.
• 17:02
  And
• 17:02
  then
• 17:03
  tip
• 17:03
  number
• 17:03
  four
• 17:04
  is
• 17:04
  going
• 17:04
  to
• 17:04
  be
• 17:04
  definitely
• 17:04
  protecting
• 17:05
  your
• 17:06
  mental
• 17:06
  load.
• 17:07
  So
• 17:07
  we've
• 17:07
  already
• 17:07
  talked
• 17:08
  about
• 17:08
  making
• 17:08
  sure
• 17:08
  that
• 17:08
  most
• 17:09
  of
• 17:09
  your
• 17:09
  launch
• 17:09
  tasks
• 17:10
  are
• 17:10
  wrapped
• 17:10
  up
• 17:10
  before
• 17:11
  you
• 17:11
  start
• 17:12
  promotion,
• 17:12
  but
• 17:13
  also
• 17:13
  think
• 17:13
  about
• 17:14
  blocking
• 17:14
  off
• 17:15
  your
• 17:15
  calendar
• 17:15
  for
• 17:15
  other
• 17:16
  things.
• 17:16
  So
• 17:17
  a
• 17:17
  lot
• 17:17
  of
• 17:17
  my
• 17:17
  clients
• 17:17
  also
• 17:18
  have
• 17:18
  one
• 17:18
  on
• 17:18
  one
• 17:18
  clients.
• 17:19
  I
• 17:19
  would
• 17:19
  really
• 17:20
  suggest
• 17:20
  to
• 17:20
  minimize
• 17:21
  any
• 17:21
  of
• 17:21
  your
• 17:22
  one
• 17:22
  on
• 17:22
  one
• 17:22
  client
• 17:22
  meetings
• 17:23
  during
• 17:23
  launch
• 17:23
  week
• 17:24
  as
• 17:24
  much
• 17:24
  as
• 17:24
  possible.
• 17:25
  Think
• 17:25
  about
• 17:26
  home
• 17:26
  life.
• 17:26
  Maybe
• 17:27
  you
• 17:27
  get
• 17:27
  meal
• 17:27
  prep
• 17:28
  for
• 17:28
  that
• 17:28
  week
• 17:28
  so
• 17:28
  you're
• 17:29
  not
• 17:29
  having
• 17:29
  to
• 17:29
  worry
• 17:29
  about
• 17:29
  that.
• 17:30
  Maybe
• 17:30
  you
• 17:31
  arrange
• 17:31
  pickup
• 17:32
  for
• 17:32
  your
• 17:32
  kids
• 17:32
  or
• 17:33
  that
• 17:33
  sort
• 17:33
  of
• 17:33
  thing.
• 17:33
  Because
• 17:34
  really,
• 17:34
  like,
• 17:35
  especially
• 17:35
  if
• 17:35
  you're
• 17:35
  doing
• 17:36
  one
• 17:36
  of
• 17:36
  these
• 17:36
  live
• 17:36
  launches
• 17:37
  that
• 17:37
  you're
• 17:37
  only
• 17:37
  doing
• 17:37
  once
• 17:38
  or
• 17:38
  twice
• 17:38
  a
• 17:38
  year,
• 17:39
  it's
• 17:39
  a
• 17:39
  really
• 17:39
  important
• 17:40
  week
• 17:40
  and
• 17:40
  you
• 17:41
  kind
• 17:41
  of
• 17:41
  want
• 17:41
  to
• 17:41
  treat
• 17:42
  it
• 17:42
  as
• 17:42
  such.
• 17:43
  Same
• 17:43
  thing
• 17:43
  with
• 17:43
  like
• 17:44
  I've
• 17:44
  had
• 17:44
  clients
• 17:44
  that
• 17:45
  like
• 17:45
  go
• 17:45
  on
• 17:45
  vacation
• 17:45
  the
• 17:46
  week
• 17:46
  before
• 17:46
  or
• 17:46
  think
• 17:47
  they
• 17:47
  can
• 17:47
  be
• 17:47
  on
• 17:47
  vacation
• 17:48
  the
• 17:48
  week
• 17:48
  of
• 17:49
  and
• 17:49
  I'm
• 17:49
  just.
• 17:49
  Like,
• 17:49
  no,
• 17:49
  no,
• 17:49
  no,
• 17:50
  no,
• 17:50
  no.
• 17:50
  Like
• 17:51
  it
• 17:51
  really
• 17:51
  is
• 17:51
  an
• 17:51
  all
• 17:52
  hands
• 17:52
  on
• 17:52
  deck
• 17:52
  kind
• 17:53
  of
• 17:53
  thing
• 17:53
  and
• 17:53
  you
• 17:53
  don't
• 17:54
  know
• 17:54
  what's
• 17:54
  going
• 17:54
  to
• 17:54
  happen
• 17:55
  and
• 17:55
  how
• 17:55
  many
• 17:55
  pivots
• 17:56
  are
• 17:56
  going
• 17:56
  to
• 17:56
  have
• 17:56
  to
• 17:56
  make
• 17:56
  and
• 17:57
  how
• 17:57
  much
• 17:57
  demand
• 17:57
  you're
• 17:58
  going
• 17:58
  to
• 17:58
  have
• 17:58
  to
• 17:58
  make
• 17:58
  or
• 17:58
  what's
• 17:59
  going
• 17:59
  to
• 17:59
  come
• 17:59
  up.
• 18:00
  You
• 18:00
  just
• 18:00
  want
• 18:00
  to
• 18:00
  make
• 18:00
  sure
• 18:01
  that
• 18:01
  you
• 18:01
  have
• 18:01
  the
• 18:01
  time
• 18:01
  and
• 18:01
  space
• 18:01
  to
• 18:02
  deal
• 18:02
  with
• 18:02
  whatever
• 18:03
  you
• 18:04
  need
• 18:04
  to.
• 18:05
  Yeah,
• 18:05
  I
• 18:06
  think
• 18:06
  last
• 18:06
  year
• 18:07
  I
• 18:07
  think
• 18:07
  I
• 18:07
  turned
• 18:08
  down
• 18:09
  a
• 18:09
  huge
• 18:09
  launch.
• 18:10
  The
• 18:11
  business
• 18:11
  owner
• 18:11
  was
• 18:12
  like,
• 18:12
  I'M
• 18:12
  going
• 18:12
  to
• 18:12
  be
• 18:12
  moving
• 18:13
  and
• 18:14
  vacationing
• 18:14
  in
• 18:15
  Europe
• 18:15
  or
• 18:15
  something
• 18:15
  like
• 18:16
  that.
• 18:16
  And
• 18:16
  I
• 18:16
  was
• 18:16
  like,
• 18:16
  no,
• 18:17
  no,
• 18:17
  no,
• 18:17
  no.
• 18:17
  Like
• 18:18
  we
• 18:18
  need
• 18:19
  to
• 18:19
  be
• 18:19
  doing
• 18:20
  all
• 18:20
  of
• 18:20
  the
• 18:20
  work
• 18:21
  beforehand.
• 18:22
  She's
• 18:22
  like,
• 18:22
  yeah,
• 18:22
  no,
• 18:22
  I
• 18:22
  won't
• 18:23
  be
• 18:23
  able
• 18:23
  to.
• 18:23
  I
• 18:23
  said,
• 18:23
  I
• 18:23
  don't.
• 18:23
  Then
• 18:24
  we're
• 18:24
  not
• 18:24
  in
• 18:24
  a
• 18:24
  line
• 18:24
  fit.
• 18:25
  Like
• 18:25
  that
• 18:26
  sounds
• 18:26
  so
• 18:26
  stressful.
• 18:27
  So,
• 18:27
  yeah,
• 18:27
  I
• 18:28
  mean,
• 18:28
  I
• 18:28
  think
• 18:28
  this
• 18:28
  is
• 18:29
  what
• 18:29
  you
• 18:29
  can
• 18:30
  do
• 18:30
  to
• 18:30
  balance
• 18:31
  the
• 18:32
  personal
• 18:32
  life
• 18:33
  plus
• 18:33
  the
• 18:34
  launch
• 18:34
  life.
• 18:34
  Like
• 18:35
  it
• 18:35
  really
• 18:35
  is
• 18:36
  so
• 18:36
  crucial.
• 18:36
  Yeah.
• 18:37
  And
• 18:37
  then
• 18:37
  one
• 18:37
  final
• 18:37
  thing
• 18:37
  as
• 18:37
  we
• 18:38
  wrap
• 18:38
  up,
• 18:38
  I
• 18:38
  just
• 18:38
  want
• 18:38
  to
• 18:39
  make
• 18:39
  sure
• 18:39
  that
• 18:39
  you're
• 18:39
  like
• 18:40
  reframing
• 18:40
  every
• 18:40
  launch
• 18:41
  is
• 18:41
  just
• 18:41
  not
• 18:41
  like
• 18:41
  a
• 18:41
  one
• 18:42
  time
• 18:42
  event.
• 18:42
  You're
• 18:42
  really
• 18:43
  building
• 18:43
  in
• 18:44
  an
• 18:44
  asset
• 18:45
  for
• 18:45
  the
• 18:46
  future.
• 18:46
  So
• 18:46
  all
• 18:47
  the
• 18:47
  content
• 18:47
  that
• 18:47
  you're
• 18:48
  creating
• 18:48
  right
• 18:48
  now
• 18:48
  can
• 18:48
  be
• 18:48
  repurposed
• 18:49
  later
• 18:49
  or
• 18:50
  reused
• 18:50
  during
• 18:50
  the
• 18:51
  next
• 18:51
  launch.
• 18:52
  That
• 18:52
  audience
• 18:52
  that
• 18:53
  you're
• 18:53
  building,
• 18:53
  some
• 18:54
  of
• 18:54
  them
• 18:54
  might
• 18:54
  not
• 18:54
  be
• 18:54
  ready
• 18:55
  to
• 18:55
  buy
• 18:55
  now.
• 18:55
  They
• 18:55
  may
• 18:56
  be
• 18:56
  more
• 18:56
  of
• 18:56
  a
• 18:56
  tortoise
• 18:56
  buyer,
• 18:57
  but
• 18:57
  they
• 18:58
  will
• 18:58
  be
• 18:58
  ready
• 18:59
  next.
• 18:59
  Go
• 18:59
  around
• 19:00
  and
• 19:00
  then
• 19:00
  every
• 19:00
  time
• 19:01
  you
• 19:01
  launch
• 19:01
  you're
• 19:01
  going
• 19:01
  to
• 19:02
  be
• 19:02
  like
• 19:02
  refining
• 19:02
  your
• 19:03
  message
• 19:03
  a
• 19:03
  little
• 19:03
  bit
• 19:03
  more.
• 19:04
  You're
• 19:04
  going
• 19:04
  to
• 19:04
  be
• 19:04
  noticing
• 19:04
  what's
• 19:05
  working,
• 19:05
  what's
• 19:05
  resonating
• 19:06
  and
• 19:06
  what's
• 19:06
  not
• 19:06
  working
• 19:07
  and
• 19:07
  where
• 19:07
  you
• 19:07
  need
• 19:07
  to
• 19:08
  like
• 19:08
  tweak
• 19:08
  it.
• 19:09
  If
• 19:09
  you
• 19:10
  didn't
• 19:10
  listen
• 19:11
  to
• 19:11
  last
• 19:11
  week's
• 19:11
  episode,
• 19:12
  set
• 19:12
  up
• 19:12
  those
• 19:13
  backend
• 19:13
  flows
• 19:14
  that
• 19:14
  are
• 19:14
  helping
• 19:14
  you
• 19:15
  convert
• 19:15
  those
• 19:16
  people
• 19:17
  into
• 19:18
  that
• 19:18
  are
• 19:18
  non
• 19:18
  purchasers
• 19:19
  and
• 19:20
  upside
• 19:20
  down
• 19:20
  sells
• 19:20
  for
• 19:20
  your
• 19:21
  people
• 19:21
  who
• 19:21
  did
• 19:21
  purchase.
• 19:22
  It's
• 19:22
  really
• 19:22
  important.
• 19:23
  Go
• 19:23
  listen
• 19:23
  to
• 19:24
  last
• 19:24
  week's
• 19:24
  episode
• 19:24
  because
• 19:25
  I,
• 19:25
  I
• 19:25
  think
• 19:25
  I
• 19:26
  broke
• 19:26
  that
• 19:26
  down
• 19:26
  pretty
• 19:26
  well.
• 19:27
  All
• 19:27
  right,
• 19:27
  so
• 19:27
  quick
• 19:28
  little
• 19:28
  recap
• 19:28
  on
• 19:29
  how
• 19:29
  to
• 19:29
  keep
• 19:29
  your
• 19:29
  launch
• 19:30
  vibration
• 19:31
  high
• 19:32
  so
• 19:32
  that
• 19:32
  you
• 19:32
  are
• 19:33
  becoming
• 19:33
  a
• 19:33
  magnet
• 19:34
  for
• 19:34
  your
• 19:34
  ideal
• 19:34
  customers.
• 19:35
  You
• 19:35
  want
• 19:35
  to
• 19:35
  make
• 19:35
  sure
• 19:36
  that
• 19:36
  you
• 19:36
  know,
• 19:36
  you
• 19:36
  recognize
• 19:37
  and
• 19:37
  normalize
• 19:38
  the
• 19:38
  stress.
• 19:38
  It's
• 19:38
  just
• 19:38
  a
• 19:39
  part
• 19:39
  of
• 19:39
  launching.
• 19:40
  Make
• 19:40
  sure
• 19:40
  that
• 19:41
  you
• 19:41
  take
• 19:41
  a
• 19:41
  growth
• 19:41
  mindset
• 19:42
  approach
• 19:42
  and
• 19:43
  treat
• 19:43
  your
• 19:43
  launches
• 19:44
  as
• 19:44
  experiments.
• 19:44
  Each
• 19:45
  time
• 19:45
  you're
• 19:45
  going
• 19:45
  to
• 19:45
  get
• 19:45
  better
• 19:45
  and
• 19:46
  better
• 19:46
  because
• 19:46
  you're
• 19:46
  learning
• 19:47
  new
• 19:47
  things.
• 19:48
  Pre
• 19:48
  plan
• 19:49
  your
• 19:49
  pivots
• 19:50
  or
• 19:50
  just
• 19:50
  in
• 19:51
  case
• 19:51
  launch
• 19:51
  strategies.
• 19:52
  Make
• 19:52
  sure
• 19:53
  that
• 19:53
  you
• 19:53
  have
• 19:53
  a
• 19:53
  plan
• 19:53
  to
• 19:53
  protect
• 19:54
  your
• 19:54
  energy
• 19:54
  and
• 19:55
  your
• 19:55
  mental
• 19:55
  load
• 19:55
  in
• 19:56
  and
• 19:56
  outside
• 19:56
  of
• 19:56
  your
• 19:57
  business.
• 19:57
  And
• 19:58
  just
• 19:58
  remember
• 19:58
  that
• 19:58
  every
• 19:59
  time
• 19:59
  you're
• 19:59
  building
• 20:00
  a
• 20:00
  asset,
• 20:01
  it's
• 20:01
  going
• 20:01
  to
• 20:01
  get
• 20:01
  better
• 20:02
  and
• 20:02
  better
• 20:02
  every
• 20:03
  single
• 20:03
  time.
• 20:04
  So
• 20:04
  if
• 20:04
  you
• 20:04
  liked
• 20:05
  this
• 20:05
  episode,
• 20:06
  leave
• 20:06
  us
• 20:07
  a
• 20:07
  review.
• 20:08
  Share
• 20:08
  your
• 20:08
  favorite
• 20:09
  Taylor
• 20:09
  Swift
• 20:10
  song
• 20:10
  from
• 20:10
  this
• 20:10
  latest
• 20:11
  album
• 20:12
  and
• 20:13
  share
• 20:13
  with
• 20:13
  the
• 20:13
  bestie.
• 20:14
  And
• 20:15
  until
• 20:15
  next
• 20:16
  time,
• 20:17
  we
• 20:17
  are
• 20:17
  rooting
• 20:18
  for
• 20:18
  you.