Cultivated By Caryn w.guest Jason Liebig, candy and snack brand historian
On this week’s episode, host Caryn Antonini is joined by Jason Liebig, America’s foremost historian on candy and snack brand history, as well as a champion of the consideration of candy and snack brands as nostalgia and pop cultural touchstones. Jason’s career began in the world of DC and Marvel Comics, where he learned the power of fandom and storytelling—skills that later shaped his unique voice in consumer packaged goods - brand history and innovation. He’s consulted on ideation and design for major brands, such as Oreo, Skittles and Ferrara and helped usher in Big League Chew’s first…
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