How to Name Your Art Business (#56)
One of the first steps an artist makes when turning professional is to decide on an art business name, and many new artists make this more complicated than it should be.
Allow me to bottom line this entire podcast episode: If you are a fine artist, your first choice is to always use your given name for marketing your original art.
I understand it isn't always this easy. There are sometimes reasons for not using your own name, including, as I've learned, reasons of physical and emotional safety.
Setting those very real concerns aside, the most frequent arguments against using given names for…
The skinny
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