Latest / Social In Security / Luxury Travel Beyond Five Stars | Heather Wiese & Laura Ericson
Transcript
- 0:00There is an invisible language underneath every interaction you
- 0:04have. I've spent my career learning to
- 0:07read it. I'm Heather Wiese and this is
- 0:10social insecurity, where we get into modern etiquette, luxury
- 0:14and the social intelligence that decides how you are received.
- 0:19The quiet art of the first impression and the confidence to
- 0:22carry yourself anywhere. The rules are real and they are
- 0:26also learnable. Consider this your invitation.
- 0:36Luxury travel, we all. Aspire to do it.
- 0:38Or have it, or have experienced it, at least if you're listening
- 0:42to this podcast, you do or have. And by far beyond the fabulous
- 0:46hotel room or class of airfare, something else makes the
- 0:49experience feel truly luxury and experience shared with a new
- 0:54face, a local market. Or a coffee shop where you're
- 0:57treated. Like a regular or a dinner in a
- 1:00secret garden prepared by a local experience the tourists
- 1:04simply don't get. My guest today has built a
- 1:08company in that gap. Laura Erickson spent 14 years in
- 1:12higher education before leaving in 2021 to create a group travel
- 1:17company. Since then, she has guided 400
- 1:21solo travelers through 10 countries in five short years.
- 1:25And she goes where the brochures often do not Cuba, Kenya,
- 1:30Colombia. What I want to explore with her
- 1:33today is what luxury travel actually means now because it
- 1:38stopped being about thread count a long time ago.
- 1:40And I'm not sure that we all agree on what has replaced that.
- 1:44But we're going to discuss a few things that you might consider.
- 1:48Welcome, Laura. I'm excited to get to talk to
- 1:51you. I want to start with just how do
- 1:52you know the dynamics of the group are going to be worth what
- 1:56it costs for people to invest in the travel or do you not and you
- 1:59just know how to handle the conflict if there is something?
- 2:02It's a good question. I would say it's a little bit of
- 2:04mixed. First of all, I wouldn't call my
- 2:06trips luxury by traditional definition.
- 2:09They're all different in terms of what countries were going to,
- 2:13what type of accommodations were staying.
- 2:14And I say that they're rich in experience.
- 2:17I wouldn't say that we're staying at the Ritz Carlton and
- 2:20you have a Butler and that type of experience.
- 2:23That's not really what they're intended to be, but at the same
- 2:26time they're catered to in that everything is handled for you,
- 2:30all the logistics are planned out for you.
- 2:32You really shouldn't have to think about a whole lot beyond
- 2:35just booking your flight and packing your suitcase and
- 2:37getting there. So it is this very like hands
- 2:40off experience that's very integrated and immersive and
- 2:45interactive with the local communities and cultures that
- 2:47we're visiting. As far as the group though, I
- 2:49mean that is a gamble you take in any situation.
- 2:52I think part of it is just managing group expectations
- 2:55ahead of time and managing the group on site.
- 2:58Have I had some problematic people here and there?
- 3:00Yes. But overall, I've had great
- 3:02people. And when you have a group of, I
- 3:06don't know, 10 to 15, I feel like it's small enough that it's
- 3:10not a bus of 50 people, but it's also big enough that you can
- 3:13find your people within that group.
- 3:15And you don't have to be best friends with everyone.
- 3:17Like where anywhere in life do you meet a group of 15 people
- 3:20and every single one of them are like, you know, your ideal
- 3:23person that you would want to be friends with.
- 3:24It's just doesn't really happen. So I think part of that is
- 3:28coaching people through it ahead of time, that we're sharing
- 3:30experiences together, we're sharing transportation together.
- 3:33Like maybe not everyone is your cup of tea, but also that's part
- 3:37of the experience is getting to know people that maybe you
- 3:39otherwise wouldn't interact with in your day-to-day life.
- 3:43And maybe you'll learn something from talking to somebody that's
- 3:45very different than you or somebody that maybe initially
- 3:48you didn't think you're going to get along with.
- 3:50It's a challenge, but I think that's part of the beauty of it
- 3:53is getting people from different walks of life in the same room
- 3:56rather than trying to put everybody together and make them
- 3:59be the same. So can.
- 4:00You visualize if I say who is the traveler that you went, yes,
- 4:04this was. Who I was looking for?
- 4:06This is who I created this company for.
- 4:09Can you tell me a story about them without revealing who it
- 4:11is? Yeah, I can think of all kinds
- 4:13of examples. I mean, very generally speaking,
- 4:16I would say it's the people who are open minded, the ones who
- 4:21are just open to the journey and the adventure and whatever it
- 4:24brings. They say yes to new experiences,
- 4:27even if they're scared, even if it's something that maybe
- 4:30they're a little bit adverse to. It's the ones who are just
- 4:34willing to try. I think those are the ones who
- 4:36get the most out of it and are the most fun to travel with and
- 4:42witness their journey while they're traveling.
- 4:45I have a lot of women who are divorced or maybe an unhappy
- 4:51relationships, or sometimes I get widowed women.
- 4:54I get a lot of people who are just lost.
- 4:56I think not that I enjoy having lost people or like want people
- 5:00to feel lost, but I love having those people on my trips because
- 5:05I feel like I can actually see how impactful travel is for
- 5:08them. And they come back to me later
- 5:10and tell me this trip changed my life or I look at things
- 5:14differently now that I went on this trip.
- 5:15And then they're signing up for multiple trips or they're
- 5:18choosing different careers or they're leaving their partner
- 5:21from an unhealthy relationship. I see that all the time where
- 5:25sometimes I think it takes stepping outside of your
- 5:27day-to-day life and getting into a different scenario with
- 5:30different people, experiencing something different, witnessing
- 5:34a different culture, seeing people maybe who are struggling
- 5:36in different ways. And sometimes it just clicks or
- 5:39snaps for somebody and they go home and get the courage to make
- 5:44a big change. That's fascinating and so true.
- 5:46I had some travel with my parents growing up, but the
- 5:49world, life changing perspective changing travel for me was the
- 5:53study abroad. I always encourage everybody
- 5:56when they're in college to do the study abroad program.
- 5:58Get outside your wheelhouse, get outside your comfort zone.
- 6:01So when you have people on your trip that are experiencing this
- 6:06richness of experience, what are some of the things that you do?
- 6:11I think you may have a philanthropic angle.
- 6:14I don't know if it's all trips or some trips.
- 6:16Like, what are the things that you do that cultivate this?
- 6:20I'm going to call it a luxury that's outside of, to your
- 6:23point, staying at the Ritz Carlton and having the Blacks
- 6:27car service at every moment. Because I think while that is an
- 6:30element of luxury, you can be totally unhappy doing that and
- 6:33what you offer is so rich and it's so full of perspective.
- 6:37So we have give back opportunities within a lot of my
- 6:40trips. I wouldn't say it's every single
- 6:42one, but it is something that I want to have in pretty much
- 6:44every single experience going forward.
- 6:47But part of that is just getting the traveler, whether they want
- 6:51to or not, to look at travel differently and look outside of
- 6:56themselves. I think generally speaking,
- 6:58sometimes travel can be an inherently selfish endeavor.
- 7:02I would say often travel is associated with vacation, right?
- 7:05I mean, there's lots of reasons why we physically travel, but
- 7:08the most common one I would say is time off and vacation.
- 7:12We have a sense of I'm owed this, I'm entitled to this, I
- 7:17earned this. And so sometimes people carry
- 7:20that attitude wherever they go and it can sometimes maybe not
- 7:25leave people with the best impression of travelers from
- 7:29other countries, not just Americans, But if you go to an
- 7:33all inclusive, there's this attitude of wasting.
- 7:37I would say, you know, like I paid for this, so who cares?
- 7:40I'll leave my lights on. Who cares?
- 7:42I'll have somebody come clean my room every day.
- 7:45I paid for it. I'll leave the towels and get
- 7:48new towels every day. I'll waste my drinks, I'll waste
- 7:51my food. I paid for a buffet.
- 7:52I earned this, right. Instead of thinking about like
- 7:55the impact that that might have on the people in those countries
- 7:58who are experiencing day-to-day life very, very differently than
- 8:02we are when we're on vacation. Same thing with cruise ships and
- 8:05things like that. So just getting people to think
- 8:08outside of themselves when they travel, especially when they're
- 8:10going to places like lesser developed countries and places
- 8:14where there's a stark contrast between the resort you might be
- 8:18staying at and where people are living nearby.
- 8:21I think a lot of people now, years later, will actually
- 8:25choose my trips because of this. And it's actually a selling
- 8:29point for them. They want to travel with
- 8:31intention and purpose. I think that today's traveller
- 8:35is a little bit more mindful than maybe in years previous,
- 8:39but I think a lot of people are looking for something more
- 8:41meaningful when they're travelling beyond just, I'm
- 8:44sitting on a beach with a cocktail in my hand and having
- 8:47like the typical luxury beach experience.
- 8:51They want to feel like their trip has purpose and meaning.
- 8:55And so whether that's doing an actual activity where you're
- 8:58giving back and you're actually involved in it or you're staying
- 9:01at a place that you know is run by locals or I try to be really
- 9:07clear with my trips of how we are supporting local
- 9:10communities. Generally speaking, we're not
- 9:12staying in big chains and we're not participating in activities
- 9:16that are destructive. Being mindful of how people are
- 9:19being paid and compensated. That's something I've
- 9:21unfortunately learned the hard way throughout the years, that
- 9:25if I'm paying somebody to hire me a guide, for example, I don't
- 9:29necessarily know what that guide is being paid.
- 9:32And I've learned through experience that sometimes it's
- 9:35very unfair. So just making sure that we're
- 9:38doing things that are equitable and beneficial and hopefully
- 9:43helping more than we're hurting. Cause travel can be just
- 9:46inherently destructive. You're taking away resources
- 9:50from local communities without meaning to sometimes.
- 9:53What can we do to give back and participate in a way that isn't
- 9:59as detrimental, putting money back into the economy, helping
- 10:03people get jobs. And so we have actual activities
- 10:06that we'll do on my trips. It depends on the country and it
- 10:09depends on the need. I was just this spring in Kenya
- 10:12and we did a big period poverty fundraiser for girls in Kenyan
- 10:17schools. I learned the first time I went
- 10:20to Kenya, when I was planning my return trip with the group, I
- 10:23asked one of the teachers of the schools, you know, I'm coming
- 10:25back. Like, what can I bring?
- 10:27And I was thinking, you know, pens, pencils, notebooks, school
- 10:31supplies. You know, I'm, I'm picturing my
- 10:33group filling suitcases with school supplies to help these
- 10:36kids. And she said, we need pads.
- 10:38And I was like, what do you mean pads?
- 10:40She's like period pads, like sanitary pads because girls
- 10:44can't even go to school when they're having their period.
- 10:46They sit at home for a week and miss school entirely.
- 10:50And then the boys get ahead. That's this stereotype that the
- 10:53boys are smarter than the girls, when just in reality, if you
- 10:56have your period 12 * a year, you're missing potentially 12
- 10:59weeks of school every single year.
- 11:01That compounds on itself. And eventually these girls end
- 11:04up dropping out and they get pregnant and then the cycle just
- 11:07continues. And so I had absolutely no idea.
- 11:10I felt ignorant in that moment that I had no idea that that was
- 11:14even a thing. And it doesn't just exist in
- 11:16Kenya. It exists all over the world.
- 11:18It even exists in the United States.
- 11:19But I immediately was like, Oh my gosh, we have to do
- 11:22something. But also, what is it that you
- 11:25can do that can help on a larger scale?
- 11:26Because bringing a bunch of girls, some disposable pads
- 11:30might get them through a month or two or three of their period.
- 11:34But like, what is that going to do for them long term?
- 11:36So we ended up partnering with a nonprofit that makes reusable
- 11:42sanitary pads and my groups, so they, they had a factory in
- 11:47Malawi where women were being employed making the pads.
- 11:50We had them shipped over to Kenya.
- 11:52And then my groups actually went into the school and not only
- 11:55gave out the pads, but educated the girls on having her period
- 11:59and helping to fight that stigma of having a period, that this is
- 12:03normal, that we all have periods.
- 12:06That is so much more impactful than telling your traveler that
- 12:09we're just going to send money. The traveler got to see that in
- 12:12person and experience it and interact with those girls and
- 12:15they got to sing and dance with them.
- 12:16And I don't think they'll ever probably look at having your
- 12:20period the same way because of that.
- 12:22And that's just one example. But I mean, we've gone to visit
- 12:25acid attack survivors in India. We've gone to a dance school in
- 12:30Georgia and got costumes for kids who couldn't otherwise
- 12:32afford to go to dance class. We've gone to dog shelters in
- 12:36Mexico City and provided food and collars for dogs that don't
- 12:39have homes. I mean, all kinds of examples.
- 12:41Cuba is a big one where we bring suitcases of donations because
- 12:45they don't have access to absolutely anything.
- 12:47And so they don't have medicine, they don't have treatment.
- 12:52And so kind of, I don't want to use the word forcing the
- 12:55traveler to experience that. I think it's just very, very eye
- 12:58opening. Not everyone, but most of them
- 13:00leave feeling a sense of gratitude and a new perspective
- 13:04on what they have at home and usually it makes them want more
- 13:09of that. I've had a lot of people come
- 13:11back and say I come on these trips because I look forward to
- 13:14these days where we get to do something for these people.
- 13:17It's got a mission trip component to it, and then the
- 13:19rest is travel, exploring. I think it's really interesting,
- 13:23especially the fair wages thing that you talked about.
- 13:27That's something that's always been really important.
- 13:29Is there a way that people can, as they're traveling on their
- 13:33own or just traveling as a couple or something, find out?
- 13:37Are there questions to ask? How did you come about the
- 13:39information? How do you find out if someone's
- 13:41being paid a fair wage? That's a really good question
- 13:44and I think it's a sticky situation honestly.
- 13:48The way I've found out is from the employees who over time
- 13:54learned to trust me. And at some point they either
- 13:58told me, they might have even told one of the travelers who
- 14:01told me, for example, like a driver telling me that they're
- 14:04not being compensated fairly when they're going above their
- 14:09boss. In their eyes, I'm their boss's
- 14:11boss 'cause I'm their client that they're taking a risk and
- 14:15confiding in me and telling me what's going on.
- 14:18And I would say ultimately that usually leads to their
- 14:21supervisor no longer having my business.
- 14:24But I don't obviously tell them why, but it has definitely made
- 14:29me realize like I need to ask those questions up front.
- 14:32As far as like a traveler, I mean, think like Airbnb
- 14:36experiences, for example. Like Airbnb is obviously taking
- 14:39a cut of whatever somebody is making.
- 14:43And then, you know, you can look at that experience.
- 14:44Are you booking an experience with a solo entrepreneur?
- 14:48Because then obviously they're being compensated for that
- 14:51experience. And with Airbnb taking a cut,
- 14:54are you booking with a company who's unemploying somebody
- 14:57within that company to run a tour or teach a class?
- 15:01That's a little trickier to find out like what they're being
- 15:03compensated Whenever you're booking direct with somebody,
- 15:07that makes it a little bit easier.
- 15:08Anytime there's a company in the middle, there's a booking
- 15:11platform in the middle. Even if you're booking
- 15:14booking.com, which I know we all do it, but if you're booking a
- 15:18boutique hotel in the middle of Columbia and they only have 4:00
- 15:22rooms and they're using booking.com, booking.com is
- 15:24taking a chunk of that profit from that business owner.
- 15:28And of course, yeah, they're providing a service because
- 15:31they're advertising for them and maybe they otherwise wouldn't
- 15:33have been found. But you also could reach out to
- 15:35that accommodation, go on their website, find their e-mail and
- 15:39ask them if you can book with them directly instead.
- 15:42So it's not cut and dry. It's not easy.
- 15:45I think the biggest thing is just to ask questions.
- 15:46It is different in every place that we go to, but knowing that
- 15:50you're not working with some big organization, you're not working
- 15:53with a cruise ship company or a big chain hotel or things like
- 15:57that, there's a lot less people in between me and the people who
- 16:02are working for us. Is that general advice that you
- 16:05would give is if you really want to have an impact on the people
- 16:08that you're supporting through your travel, to minimize the
- 16:12number of people that are in between?
- 16:14Aren't they? Generally speaking, yes.
- 16:16I mean, they're certainly like big travel companies out there
- 16:20that I know have more of a impact focus.
- 16:24And I would argue maybe they have more of the resources to be
- 16:26able to do that. So I wouldn't say big companies
- 16:31are inherently bad, but I think it's like doing your research.
- 16:34So talk to me a little bit about group dynamics.
- 16:37I'm projecting right for myself. I'm not a group dynamics person.
- 16:42There's a part of me that would want to do group travel because
- 16:45there's so many things that I've heard you talk about in this
- 16:47podcast. I've had another guest that they
- 16:49do trips with a group of friends and there's this an unknown sort
- 16:55of scariness for someone like me.
- 16:57It feels like work to navigate group dynamics.
- 17:00Do you have tips that you give? Do you have ways that you let
- 17:05people have their space or different options that people
- 17:07have that make group dynamic not about just people who want to
- 17:12make friends and be in the group.
- 17:13You talked about people who it was good for and talked about
- 17:15people who it wasn't good for. Is that just part of it?
- 17:19Like you need to want to be in a group?
- 17:20I've had many people travel with me who say I'm not a group
- 17:25travel person or I'm an introvert or I didn't think that
- 17:29this was my thing. I have a lot of people who are
- 17:31really social and a lot of people who aren't, and they come
- 17:35for different reasons. And I would say the nice thing
- 17:38about at least my trips is that people kind of bow out at any
- 17:42time. We have this Irish goodbye
- 17:44policy where you can disappear if you want to, you can skip.
- 17:49You can just say I thought I was coming to dinner, but I don't
- 17:51have it in me tonight. I just need some time to myself.
- 17:54They need that night by themselves to recharge so that
- 17:57they can be present and ready for whatever is happening the
- 18:00next day. And that's totally fine.
- 18:01Like there's no judgement in somebody needing space.
- 18:04And I think people like should need and want space.
- 18:07So I wouldn't say that there's one type of person.
- 18:10I know a lot of people. One of my best friends, he lives
- 18:12in New York and he came on my Georgia group trip last year.
- 18:15He did not want to come. He was interested in coming to
- 18:19Georgia. He wanted to hang out with me
- 18:20and my partner, but he was like, I am not a group travel person.
- 18:24I think sometimes people have this perception of group travel
- 18:27that it's like they're too cool for it.
- 18:30Like, I can do this on my own, Like, I don't need this.
- 18:34And he left and he was like, I was so wrong, Laura, I had the
- 18:38best time. You took me so many places.
- 18:40I never would have been able to go on my own.
- 18:42I never would have been able to like make cheese with somebody
- 18:45in their home in the mountainside of Georgia.
- 18:48And I never would have met all these people that I really,
- 18:51really had a genuinely good time with.
- 18:53I can't put a price on it. So he's like, I was wrong.
- 18:55Not will I do this all the time? No, But that was definitely a
- 18:59very eye opening experience to think that I knew better and I
- 19:03didn't. So I think group travel is not
- 19:06only just about like being able to meet the people that you're
- 19:08with and the people that you meet along the way, but also
- 19:12often times it's opening doors to experiences that you wouldn't
- 19:15be able to get on your own. Not everything is available on
- 19:18the Internet and thank God for that because Airbnb experiences
- 19:22and things like that, although wonderful and they have their
- 19:24benefits, it's also commoditized travel in a way that makes us
- 19:28all feel like we are entitled to almost shopping for an
- 19:31experience where all I have to do is add to cart and now I'm
- 19:35invited to somebody's home and they owe me an experience.
- 19:38On one hand, it's nice that it's allowed people to have more
- 19:42integrated experiences and interactions with locals.
- 19:45On the other hand, I think it's also created this exchange of
- 19:48like maybe inequity and made people take those experiences
- 19:53for granted. And also I think sometimes is
- 19:56setting the traveler up for a staged.
- 19:58Experience. Where on the other hand, their
- 20:02local, sometimes they're like, all right, they want us to put
- 20:05on a show for them. This is what they think our
- 20:07cultures like. So let's stage this experience
- 20:10to make them feel like they're getting something really
- 20:12authentic when in reality they're not.
- 20:14I think there's so much benefit to having connections and being
- 20:17brought into experiences that you can't just go purchase
- 20:20online that you really can only do if you have connections and
- 20:25know people and have established relationships with them where
- 20:28they trust you. And I think some experiences
- 20:30also like aren't intended for groups.
- 20:32I don't think groups of 20 should be necessarily going into
- 20:36somebody's home. You have to kind of be careful
- 20:38with that with group sizes too, where you don't want to feel
- 20:41like you're kind of intruding on people's privacy and their
- 20:46places that they live. You said two things that really
- 20:48resonated with me that I'm glad you said.
- 20:50One is talking about those experiences because in my
- 20:53travel, I go to Italy quite a bit and people know that about
- 20:57me. I have my list now when people
- 20:59go, I'm going on this trip, you know, I need your places that
- 21:02you like and so I have these things, but there is that
- 21:04component like you said. I keep.
- 21:07Going back to the same place, because I have developed
- 21:10relationships that offer me those experiences where someone
- 21:13says, hey come, we're all just getting together.
- 21:15Like you and I might get together and order pizzas.
- 21:17They're getting together and their garden outside and
- 21:19everything that they're making for dinner came from the garden
- 21:21because that's the way they live.
- 21:23Not just because they're spoiling us because they've got
- 21:25guests in town. And those experiences that only
- 21:28you can provide or only a local can provide are truly, in my
- 21:32opinion, they're just a level up.
- 21:34They're a different kind of experience than what you were
- 21:37getting if you're just going to go stay at a really nice place
- 21:39and eat really nice food and experience the top of the
- 21:41culture. The other thing was I love that
- 21:45you have the policy of the Irish exit because I think that's so
- 21:48important for people who aren't really sure to be able to bite
- 21:53off something like this and realize before they get into it
- 21:57that it's not going to be more than they can chew.
- 21:59It's going to be fine because you can take doses of people and
- 22:02whatever increments that you need.
- 22:04I think I get the picture of following a tour guide holding
- 22:08flag down a street as a herd of cattle and I'm like, never will
- 22:12I. It just sounds horrible.
- 22:13And so I think it's right. It's good to hear no.
- 22:17No, no, we're not doing that. That's not what travel looks.
- 22:19Like, some group travel does look like that.
- 22:21Absolutely. There are the big tour buses and
- 22:25the people wearing matching T-shirts who are just in mobs
- 22:28and the guide with the flag and the headset.
- 22:32And that does exist. And all of those things can be
- 22:35considered group travel. This is small boutique group
- 22:38travel, which is very different. I have a no microphones policy.
- 22:42There's no flags, none of that. One of my first group trips I
- 22:45did, probably my first year, I had a guide with a microphone
- 22:49and like he and I argued I was like, no microphone.
- 22:51And he, like, did not want to turn the microphone off.
- 22:53And I was like, if you need a microphone, then my group is too
- 22:56big. That's my rule.
- 22:58Then we've gotten too big. We've lost the plot, in my
- 23:00opinion. So I'm not judging people that
- 23:04want to do those experiences. That's totally fine if you want
- 23:07to be in a big bus tour. But I think that's everyone's
- 23:11perception of what group travel is, is that I'm going to be in
- 23:13this giant bus. I'm going to be herded around
- 23:15like cats and be one tourist site after another.
- 23:18Go, go, go, go, go. Some guy just talking at me in a
- 23:21microphone. That does exist, but that is not
- 23:24at all what we. Do I think that intentionality
- 23:26is something that I really like, the cultural shift that we're
- 23:29having towards that as something that's really, it's a pro, You
- 23:32know, everybody talks about what's going on in the world and
- 23:35I think that we're all becoming a little bit more aware slowly
- 23:38but surely. And I love what you're doing.
- 23:41Question for group dynamics. Do you have something that you
- 23:44tell people in the beginning because you set the stage, it
- 23:48seems like you do a good job of setting expectations.
- 23:50Do you say, hey, these are things you should do or bring or
- 23:53mindsets you should have? Like what's your kind of intro
- 23:56into setting expectations for the right traveler to have the
- 23:59right experience? I give that little speech in
- 24:02every orientation of we're all adults.
- 24:05I'm not here to micromanage or babysit or tell people they need
- 24:10to be friends, but at the same time, we're all here to respect
- 24:13each other. You know, we're all here to have
- 24:16our experience. I tell people who are coming in
- 24:19small groups, whether they're coming as couples, friends,
- 24:22sisters, whatever it might be to be mindful of the solo traveler
- 24:26that's coming alone. And that sometimes it's really
- 24:30easy when you have your person, even if it's just one person, to
- 24:34kind of have the blinders on to everybody else to consider the
- 24:37other people in the group. Consider the people who don't
- 24:39have somebody to talk to, who don't have their built in buddy.
- 24:42I encourage people to sit with somebody else in the van, to sit
- 24:46with somebody else at dinner, to just strike up a conversation
- 24:49with somebody maybe you haven't talked to, because it is really
- 24:52easy to stick with your person. And I actually think you're like
- 24:57not getting as much out of the experience.
- 24:59If you're stuck to your person the entire time, you're missing
- 25:02the opportunity to get to know all the other people too.
- 25:05So it's just better for everybody if everyone's on the
- 25:08same page. And sometimes I have groups that
- 25:11just work beautifully and people are hanging out and having
- 25:15reunions years later. And sometimes I have groups that
- 25:18just don't gel as well. And I think that's just the way
- 25:21it is. But people never leave without
- 25:24making a friend or two or five. I mean, it's just inevitable.
- 25:28My Georgia group that I had last year, we've already met up in
- 25:32Chicago for somebody's retirement party, get an early
- 25:36retirement. I'd say 75% of that group is
- 25:39coming to Wisconsin this month for my summer camp that I run.
- 25:42There's more good than bad. There's definitely more positive
- 25:46than negative. And there's way more friendships
- 25:49that come out of it than people not getting along.
- 25:52Like anything in life, there's always going to be bumps in the
- 25:54road, but there's way more success stories and positive
- 25:58things that come out of it. Which is great.
- 26:00I mean, hopefully you would expect, right because it's the
- 26:02whole thriving business. So because we always want to
- 26:06know these kind of things. Have you ever had to ask someone
- 26:08to leave? Have you ever had a real problem
- 26:10where you were like, isn't you are not?
- 26:12Sticking with this group, I have not had to actually ask somebody
- 26:17to leave, but have I had problem people?
- 26:21I've had to have conversations with people on the trip and I've
- 26:24had a couple people that I would have put on what I call my no
- 26:27fly list where if they tried to come back, usually I feel like
- 26:31it's mutual. Most of the time those people I
- 26:34feel like they kind of self select and don't come back.
- 26:37But one time I've had to tell a woman, she booked multiple trips
- 26:41and I hadn't met her before. She booked three in a row.
- 26:45And so she came on the first one and I was like, OK, this is not
- 26:49only not a good fit, but this is not safe for you or for anyone
- 26:52else. So I had to refund her and it
- 26:55was the most expensive day of my business.
- 26:58I'm pretty sure this was early on.
- 26:59I had to give somebody like $12,000 back as a refund as a
- 27:03brand new business owner and obviously piss her off.
- 27:06But I remember that moment. I was like, I either make this
- 27:10woman happy and lose all these other people and probably will
- 27:15never have a business. I remember being like this woman
- 27:17will single handedly run my business because those people on
- 27:20this trip are going to be like, I'm never doing that again.
- 27:23I'm never going to travel, you know, or spend that much money
- 27:26on a trip where I'm with somebody like that.
- 27:28So I had to look at it as protecting the rest of the
- 27:31people versus just making this one woman happy.
- 27:33That's a great track. Record with 400 plus people, I
- 27:36think that's. Really great, So.
- 27:40On social insecurity, we have sort of the social insecurity
- 27:43question when we wrap up, when somebody comes on and you can
- 27:47tell like it's either going to be a problem or they're a fish
- 27:50out of water, or you just have this pull towards them that's
- 27:52like, I can tell they're going to need some help.
- 27:55What's the tell? What do you see when you see new
- 27:58people come in that you feel like you need to intervene or
- 28:02they just don't know what they don't know?
- 28:04And do you have a story? Like can you think of an
- 28:06example? I know you had mentioned social
- 28:09codes that people just not reading the room or
- 28:11understanding the dynamics at play.
- 28:15I would say in travel, especially in Group travel, it's
- 28:19the ones who are kind of complaining, I guess, out loud,
- 28:27especially in places that have less than you do, and
- 28:30complaining about what I would consider to be first world
- 28:34luxuries. Not being aware of your
- 28:37surroundings and kind of broadcasting your grievances,
- 28:43like not having enough hot water for your shower, or there's a
- 28:48bug in my room, or there's potholes in the road or the
- 28:52Wi-Fi isn't strong enough, or I can make a phone call.
- 28:57All of those things I have heard and many, many, many more.
- 28:59All those things. If you think of Cuba in
- 29:01particular, I've taken many, many groups to Cuba.
- 29:03I currently cannot because of what's going on with the United
- 29:06States and Cuba. It's a place that has basically
- 29:09nothing and the people are so generous and so gracious and so
- 29:15willing to share the little bit that they have.
- 29:19And I just do not comprehend how one, I prepare people for this
- 29:24mentally before they go. So it shouldn't be a surprise
- 29:27because the thing with a place like Cuba is a lot of people see
- 29:31the postcard and they think of the beaches and they think of
- 29:33the classic cars and they're like, wow, that's so cool.
- 29:35It's set back in time. Like it's retro and they're not
- 29:38understanding. Like there's a reason that it's
- 29:40set back in time. There's an actual legitimate
- 29:42reason why there are classic cars in Cuba, and it's not
- 29:45necessarily a good reason. I think a lot of times American
- 29:49travelers don't understand or really in general, I would say
- 29:54the world doesn't understand what's happening in Cuba because
- 29:58outside of the United States, the average traveler can go
- 30:00there freely, willingly for a vacation, stay in a resort, go
- 30:05on a beach, drink mojitos, go around on the classic car tour
- 30:09and kind of have this catered luxury, if you will, Cuba
- 30:12experience. And then American travelers who
- 30:14are not allowed to go there for a vacation end up having to have
- 30:19a forced different experience because of the visas and the way
- 30:22that we're allowed to travel for humanitarian reasons and other
- 30:25things. And so it literally gets me
- 30:28every single time when there's somebody that is complaining
- 30:32while they're in Cuba there. I'm tired of eating this food.
- 30:35I can't get a hot shower, the beds uncomfortable.
- 30:40My room isn't as big as so and so's room.
- 30:42Those are the moments where I'm like, are you looking around?
- 30:45Do you see what I'm seeing? Like, do you not understand why
- 30:49it is the way it is? And sometimes it'll be after a
- 30:52whole week of being there and someone still is planning and
- 30:55they're still unhappy because they didn't get ABC on their
- 30:59trip. I had someone mad because she
- 31:00didn't have napkins. She was like, why are there
- 31:03never any napkins on the table? And I was like, how have we been
- 31:06here for a whole week? And you don't understand why
- 31:10they don't have napkins to give you?
- 31:12Like they don't exist here. They're not being rude.
- 31:15Those are the ones that get me the most.
- 31:16It just goes completely over their heads and especially when
- 31:20they're complaining about it in front of people who have to live
- 31:23this every single day. I always tell people you're not
- 31:25going to get a lot of sympathy from me if you're unhappy about
- 31:29some of these things that are just what I consider to be
- 31:31modern day inconveniences. This is one week of your life.
- 31:34This is not your everyday existence.
- 31:36And so if you don't leave with anything but gratitude and
- 31:39perspective, I don't know what else to tell you or how to help
- 31:43you, because that's like a whole different thing that goes way
- 31:47beyond something that I think I can teach.
- 31:49You're absolutely right if you're either not taught it
- 31:51early at a formative age, or if you haven't decided that there's
- 31:56something in yourself that you want to grow, so you decide to
- 31:59learn it at a later age. I think you just go through life
- 32:02and you miss these things where you stay unhappy and you don't
- 32:04really know why, which is why we put together the podcast.
- 32:07Because I think for the people that are seeking, because they
- 32:10didn't necessarily get it ingrained in them at a young
- 32:13age, it's a really beautiful thing.
- 32:15And I'm sure it's something that you see when someone goes
- 32:18looking for something and then you see that light click because
- 32:21they were paying attention and they were being self aware and
- 32:24they were willing to look outside because that's what they
- 32:27came to do. I think that's the beautiful
- 32:29thing about your company and what you're doing is you're
- 32:32really giving people an opportunity for a bit of
- 32:35enlightenment, self introspection, self-awareness,
- 32:39and just awareness that the world is a really big place.
- 32:43And I think it's OK to say that you were ignorant to knowing
- 32:47something I didn't know about period poverty.
- 32:49And I'm a world traveler. I do this for a living.
- 32:52And I had no idea that that was a thing.
- 32:53And it was a humbling experience.
- 32:56I very vocally tell people like, I can't believe I didn't know
- 33:00this. So if I didn't know it, how many
- 33:02other people don't know it? I didn't know it until I was
- 33:04faced with it. And I'm grateful to have had
- 33:06that experience. And so it's OK to be wrong.
- 33:10It's OK to say you didn't know. It's OK to also look back and be
- 33:15like, wow, I think I've maybe made some bad decisions when
- 33:17I've traveled in the past and now I know and I'm going to act
- 33:20differently. That's OK too.
- 33:22We don't have to be perfect travelers.
- 33:24I think it's just about being open minded and trying to
- 33:27educate yourself and make the best decisions that you can.
- 33:30Absolutely. I think we'll do a lot of damage
- 33:33trying to figure out why we didn't do something right that
- 33:36we can't change anyway. The forward perspective is
- 33:38always better and just better for everybody.
- 33:41Is there anything that I didn't ask you that I should have asked
- 33:45you? Like telling people where to
- 33:47find you? I'm in the middle of rebranding
- 33:49my business to Type 2 Travel. I'll still be findable and
- 33:52everything will redirect to the new website.
- 33:54But the meaning behind Type 2 Travel, which like I said is my
- 33:57podcast name is it's based on the concept of Type 2 Fun, which
- 34:02was developed by Mountaineers a long time ago.
- 34:05And it's basically those moments that are hard at the time but
- 34:09end up being your stories later, which I think every time I tell
- 34:12somebody that, they're like, oh, that makes me think of this one
- 34:14time when I was in Italy and whatever, we got abandoned on
- 34:19the side of the road and it really sucked.
- 34:20But now, like, it's funny or, but now it's the ball story.
- 34:24Yeah. Like my group recently, we broke
- 34:26down in the middle of a flood in Masai Mara in Kenya, and
- 34:30everyone was singing Hakuna Matata on the side of the road.
- 34:33It wasn't necessarily that fun at the moment, but later on, you
- 34:37know, I'm sure that's one of the highlights of the trip when they
- 34:39look back on it. So that's the main reason for
- 34:42the rebrand and the new name. I love that.
- 34:44So Type 2, travel.com, that's where we find you.
- 34:47Yeah. Great, wonderful.
- 34:50Well, thank you so much for being with us and I appreciate
- 34:53you. That was Social Insecurity with
- 34:58Heather Wiese. New episodes drop every
- 35:01Thursday. Subscribe, leave a comment and
- 35:04send this to someone who would appreciate it.