Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
187: Why and how you implement value selling with Russell Coleman
Russell Coleman truly epitomizes cybersecurity value selling. It's just in his blood. It's how he operates. And he joined me to share his insight on the importance of value selling frameworks, especially for cybersecurity start-ups.
Learn in this episode:
The importance of 1st level managers' support and driving the adaptation and discipline to stick to the framework
The idea of value selling, being a framework, not a piece of content
How frameworks lead to major efficiencies
Russell Coleman on LinkedIn
Sponsor
This week’s newsletter is sponsored by Unstoppable. You know how difficult it can…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.