Latest / The SmallBizChat with Melinda Emerson / Hit It or Quit It with Gloria Chou, Dan Stalp and Dave Newell

Transcript

Hit It or Quit It with Gloria Chou, Dan Stalp and Dave Newell · The SmallBizChat with Melinda Emerson

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  3, 2, 1, 0, ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the small biz chat podcast with the number 1 small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need succeed and live the life you dream of.
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  Now here's your host, the small Biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small bizchett podcast?
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  Well, it's time every Wednesday we offer listeners bite sized actionable tips to start
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  and grow a successful small business.
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  And just 20 minutes or so a week you can get a ton of insight and resources to propel your
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  business forward.
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  Be sure to subscribe to the small beachhead podcast today.
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  Now what I'd like to do is bring back my other guests, and we're gonna have a really quick
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  panel that I like to call hit it and quit it.
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  And here is how it works.
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  So I wanna invite Dave Newell and Gloria Childback.
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  And what we're going to do is I'm gonna ask each of you the same question, you only have 30
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  seconds to respond, and you cannot.
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  I repeat.
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  You cannot repeat someone else's answer.
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  So if so, you're gonna get a really loud noise on you.
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  Okay.
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  Alright.
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  So Dave, since you've been on on ice the longest, the first question is gonna come to
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  you, then it's gonna go to Gloria and then to Dan.
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  So the first question is, what is your favorite podcast?
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  My favorite podcast is the Akimbo podcast by Seth
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  GoDaddy.
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  Good stuff.
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  Good stuff.
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  Gloria, what's your favorite podcast?
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  I'm biased because I love my own podcast, small business PR shameless plug.
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  Because I am a PR person.
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  Okay.
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  Alright.
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  And, damn, what's your favorite podcast?
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  Darren Gailey by Darren Hardy.
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  Say it again?
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  Darren Daley by Darren Hardy.
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  Darren Hardy.
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  You say by Darren Hardy.
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  Got it.
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  Got it.
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  Love it.
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  Okay.
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  Great.
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  Haven't heard of that one.
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  I gotta check it out.
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  Let's go to the next question.
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  Gloria, you're gonna get it first this time.
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  Then you, Dan, then you, Dave.
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  What is your favorite business app?
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  Favorite business app.
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  I really love Notion.
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  I do all my SOPs in there, and it's so easy to create pages, publish them, and do all my
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  onboarding checklist on there.
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  Awesome.
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  Dan, what about you?
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  You know, I'm gonna say LinkedIn because it's it's who you know, and I personally don't like
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  to cold call.
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  And if I can find someone who knows someone, they'll introduce me.
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  I'm all about that, so I'm in LinkedIn a lot.
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  I I listen.
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  I get 90% of my business out of LinkedIn too.
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  So I believe it Dave, what about you?
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  What's your favorite app?
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  I gotta go with ClickUp.
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  I think my team would be mad at me if I didn't say ClickUp, the kind of, you know, project
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  management, meets all system.
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  Right?
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  We use it to communicate.
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  We use it to track, you know, what we're doing, goals, etcetera.
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  It's a pretty comprehensive awesome system.
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  Awesome sauce.
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  Thank you.
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  Alright.
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  3rd question.
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  This one's gonna come to you first, Dan, then you, Dave, then you, Gloria.
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  What is your favorite old school marketing tip?
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  I would say a b marketing.
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  That's really cool.
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  Yeah.
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  So a lot of people would say, well, should we do this?
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  Or should we do this?
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  I said, well, let's do a 100 doing a and then do a 100.
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  It could be emails.
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  It could be text.
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  It could be LinkedIn posts.
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  And let's do a 100 b, and then let's track our results.
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  And that's just not from my earlier years ago, AB market.
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  AB testing.
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  Okay.
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  That's I didn't understand it at first.
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  That's why I was like, wait a minute.
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  Say it again.
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  That's why I understand.
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  Okay.
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  Alright.
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  Okay.
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  Gloria, what's your favorite old school marketing tip?
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  Honestly, just over delivering and serving the audience you already A lot of times, we think
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  it's the leads problem, but we have so.
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  We have pots of gold just within our own customer community.
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  Now you're speaking my language.
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  I'm like, love on the people who've already on you.
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  Please focus on existing customers.
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  Please.
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  Yes.
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  Alright, Dave.
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  Yeah.
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  Actually, I, I think content marketing answering the questions that your customers are
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  actually asking.
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  Right?
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  So, like, paying attention to what are you hearing from those customers that have already
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  loved on you as you put it?
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  Right?
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  What are they actually asking you?
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  And then writing the articles that answer questions as opposed to theoretically kind of
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  addressing what you think is interesting.
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  Answer what they think is interesting.
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  I I could not could not agree with you more.
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  Alright.
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  Last question, Dave, your first, then you, Gloria, then you, Dan.
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  What is the best business book you have ever read?
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  Best business book you ever read.
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  Ever Red is a tough one for me.
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  I think there's probably 20.
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  I will start with the most recent.
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  I read one called the boutique, most recently, which is really about small service businesses,
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  and it's super practical, super helpful.
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  Shows you Melinda how to start 1, how to scale 1, and how to sell 1.
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  And I thought it was just very, very clean, very simple, very practical, and I've already
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  applied several lessons from it.
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  Early on.
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  I love it.
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  I'm gonna grab that one.
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  Gloria, what about you?
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  I'm gonna go with something unconventional.
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  I love the book the soul of Money by Lynn Twist, and it's not really a business book, but
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  as someone who has trouble with my own, you know, generational money stuff, especially as a
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  woman of color and daughter of immigrants, that book just really illuminated to me the the
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  power and flow of energy and how it's about making it circulate and believing in co
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  creation and how together we will always achieve more than if we were to hoard or have
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  an energy of constriction.
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  So the soul of money by Lynn Twist
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  I like it.
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  I like it.
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  Alright, Dan.
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  What do you got?
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  What's your favorite business, bud?
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  I would say, slight edge by Jeff Olsen.
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  And it ties back to forming good habits, and it might don't have to be as disciplined anymore.
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  And it'll and it's those little things done consistently well over a period of time.
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  I love it.
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  I love it.
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  And, you know, my favorite business book is actually 10 x is easier than 2 x by Dan
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  Sullivan.
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  I love this book.
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  I've read it 2 or 3 times now.
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  Gloria likes this book too.
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  And I think that, you know, it given me the thoughts and power to, you know, reinvigorate
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  my entire business, and I'm excited about it.
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  Alright.
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  Thank you guys so much for being on the small business chat podcast.
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  Thank you so much to Dave Newell, to Gloria Chow, of Gloria ChowPR, and thank you to Dan
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  Skout, owner of Sandler Training of Kansas City.
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  Thank you all for joining me for this episode of the Small Bishop podcast.
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  If you are an author speaker coach or consultant looking to learn how to become a
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  national brand, I want to help you attract corporate brands, media opportunities, and
• 7:06
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• 7:07
  At my Brandy Demand 6 month group coaching program, which starts on March 20th.
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  So all you have to do is head over to smallbizladyuniversity.com for more details
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  sign up today because space is limited.
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  The mission of the small beach tab podcast is to end small business failure.
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  And I wanna leave you with this.
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  You never lose in business.
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  Either you win or you learn.
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  God bless everybody.
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  Thanks for listening to the Small Biz chat podcast with Melinda Emerson.
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  Subscribe to this podcast, wherever you listen podcast, and join us next Wednesday for more
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  fantastic information and interviews.
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  You can find more sources small business success strategies by visiting Melinda's
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  website succeed as your own boss.com.
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  Thanks again for listening, and we'll see you next week.