Latest / Futureproof Founder Podcast
086 Zee Jeremic - Transforming Funnel Performance
In the latest episode of the SaaS Fuel™ Expert Series, Jeff is joined by Zee Jeremic, founder and CEO of MASS Engines, as they dive into transforming funnel performance. The focus is on revenue operations, which is responsible for aligning sales and marketing to deliver better conversions and more revenue to the organization.
Zee emphasizes the importance of measuring the lead generation process, conducting a buyer journey mapping exercise, and using attribution to measure ROI on various investments.
Tune in to discover new strategies and insights for revenue growth in SaaS businesses!
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