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The Story Of Nike With Nike Historian-Emeritus Scott Reames
"Prefontaine basically started Nike's Sports Marketing entire blueprint: athletes talking to athletes. That's one reason Phil Knight was so anti-advertising for a long time; he felt that the best advertising was one athlete telling another. We called it 'word of foot' advertising instead of 'word of mouth.'"
My conversation with Scott Reames on the podcast today is one of the most fascinating discussions I've ever had. Scott is the Nike Historian-Emeritus and worked at Nike from 1992-2021. During his time there, Scott successfully documented Nike's history, and that built the backbone of the…
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