Latest / Make It Happen with Iyia Liu
The $50 Million Bra & Other Genius Marketing Moves Explained
The big question: Do you need millions to make your brand famous, or just a really clever idea?
What does a $50 million bra, McDonald's ending a 32-year partnership and Duolingo hijacking Apple's iPhone launch have in common? They're all making headlines for some seriously interesting marketing decisions.
Welcome to The Business Breakdown! A new series where we unpack the biggest business stories, viral marketing moments and bold moves from the world's biggest brands — and reveal what you as an entrepreneur can actually learn from them.
In this episode we're diving into Victoria's…
The skinny
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