The 'Big' Case for Doing Less (and Selling More) in CPG
For CPG founders, growth isn't always about launching more products. Sometimes, it's about doing one thing exceptionally well.
In this episode, Big Mozz founder and CEO Matt Gallira explains how that focus helped build a premium frozen food brand now sold in 7,000 retail locations, including Whole Foods, Sprouts, Wegmans, H-E-B, Kroger, Meijer and Target.
He explains how food service became a critical engine for retail growth, how the company built distribution across restaurants, college campuses, sports venues and more, and why founders should resist the urge to chase every new product…
The skinny
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