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From Invisible to Irresistible Website Conversions · The One Small Change Podcast

0:01
Hi, everybody. We're here again for the One Small Change
0:05
podcast. I am so glad that you decided to spend some time with
0:08
me, and I'm thrilled that you're going to be embarking on this
0:12
journey of exploration and transformation. I'm your host. I'm Yvonne
0:15
McCoy, and I bring almost 30 years of entrepreneurial experience
0:19
to this adventure. Right. And I have a passion for
0:23
discovering growth through the power of seemingly small change. And
0:26
seemingly so I want to say that as you
0:30
go, it's the small things that sometimes can have the
0:34
most incredible transformation on you. That that unexpected
0:38
or insignificant decision is sometimes what
0:41
sparks the most remarkable growth in both your personal and
0:45
professional life. And this week we have the
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amazing Amanda Roy, who is going to share with us
0:52
how this happened for her. So, Amanda, thank you for taking time out of
0:56
your very busy schedule to be here with me here today.
1:00
Oh, thank you. I'm so excited to be here and I'm excited to share
1:04
what my one small change was that totally impacted
1:07
my business. Well, you know, my theory is I don't
1:11
do your biography or introduction because I feel like people can read that in the
1:15
notes. And if there's something that you really need us to know, you can tell
1:18
us. So tell us what you're, you know, tell us what you do and tell
1:21
us how that small change impacted that. All right.
1:25
Well, what I do is I help business owners, usually service based
1:28
businesses, overcome their low lead conversion so
1:32
that they can, they can make more money online, which
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is, of course, what we all want to do. And so I do that by
1:39
building high converting websites as well as high converting funnels. And
1:43
I'm all about watching the data. So that's, I think, something
1:47
that a lot of people, a lot of businesses don't do is watch the data
1:51
and then make their adjustments and everything on their websites and funnels to be able
1:54
to, you know, increase that growth in those conversions. So
1:58
that's what I do. So as far as. Oh, go ahead. No,
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I was just going to say that's. First of all, that is a huge
2:06
nugget that you just dropped. I think sometimes
2:10
we look at something and we look at the whole thing and go, it's wrong
2:14
and we want to trash it without taking a look at the numbers.
2:17
And I remember a very specific time when I was not getting the
2:21
kind of signups for my workshop. And it was so funny because
2:25
my marketing person was, you need to change the landing. My
2:29
other person was like, no, it has to do with
2:33
why people are not clicking through and do we have a problem there
2:36
mechanically? Is it working? And you know, one of the, so the,
2:40
the suggestion, the in the result
2:44
was kind of a hybrid solution that my sign up thing was not high enough
2:47
on the page. I didn't need to junk everything. But
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we were looking at how the, but at looking at the numbers,
2:55
right? So as entrepreneurs you need to know your numbers,
2:59
you really do. And it may not be your most favorite thing to do,
3:03
but it will help you and speed your success along. I'm sorry, I
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didn't. No, no, you are great because you are
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right. I mean one small change, right, is what your podcast is, but
3:14
it could be one small change as well on your website that make all the
3:18
difference. I mean statistics show that your website doesn't have to be beautiful,
3:21
it has to be converting. It has to be functional. It
3:25
has to be easy for people to be able to find what they're looking for
3:29
and, and be able to, you know, you know,
3:33
either grab your freebie or whatever it is that you have on there, whatever your
3:36
goal is on your website. So you're right. Absolutely. Got to watch the data,
3:39
gotta watch it. So I, I, I took you
3:43
off your train of thought. I'm sorry, because you were telling us about,
3:47
you know, the fact that people don't look at their numbers and, and so
3:51
what was the thing that made you really focus in on that if
3:55
that's the result of it, your change? Actually no,
3:58
it was something somebody said. So I had been in the online business for a
4:02
couple years. I'm one of the many that went online when Covid
4:06
hit. I was actually managing a couple weight loss centers that shut down. So
4:10
I ended up going doing some health coaching online and I found myself struggling
4:13
of course, as most businesses do in the first few years, trying to get
4:18
and a large amount of clients. I had a few trickle in here and there,
4:21
but I really struggled with it and I found myself
4:25
really loving all the tech and the behind the scenes
4:29
stuff and I found I did a lot more of that instead of
4:33
doing the thing that I needed to do. And what I mean by that
4:36
is I hired a coach. Of course I hired many coaches,
4:40
I spent thousands and thousands of dollars on a coach. But there was one coach
4:44
that I actually work on her systems right now that impacted my business
4:48
more than any other. And she, we were on a master class
4:52
and she said the thing you do in your business today
4:55
affects your business three months from now. And I
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remember as a business owner I was always wanting to put off the
5:02
hard things you Know, the, the getting in front of people, the,
5:06
the. The making the phone calls. They. My husband's always telling me
5:10
I need to go out and go business door to door, which I probably should,
5:13
but it's just not my thing. But I was afraid to do the hard
5:17
things in my business. I didn't want to be vis. Wanted to create things
5:21
behind the scenes and geek out at my desk in my jammies
5:24
or whatever and. And live my life like that. But my
5:28
business wasn't booming because of it. And so that one statement
5:31
changed everything. Because I realized if I'm not doing the things
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I know I need to do, which is getting out in front of people, becoming
5:38
visible, then three months from now, which at that time I think it was October.
5:42
So like, by January of the next year, I still would be struggling.
5:46
I still would be in the exact same spot I am today
5:50
if I'm not doing the. That I need to do to make sure
5:53
I'm growing in January of the following year. And so that
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one statement, it changed my whole life. It changed everything I thought about
6:02
being an entrepreneur and building a. Building a
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business. And my business completely transformed just in those
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three months that I said, okay, I got to do the hard things. And I
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did. And you know, I've been rocking and rolling for the last couple years because
6:16
of it. Well, you know, what's interesting is my
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parallel statement that someone said to me is, you can build your
6:24
own stage. You don't have to wait for anybody else. Which is why I started
6:27
doing the workshop once a month. And we both are talking about
6:31
visibility. You know, you have to get. I mean,
6:35
you have to get in front of people. I
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mean, absolutely.
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And. And it sounds particularly for heartfelt people to
6:47
say it is a numbers game. There are enough clients
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out is, you know, if you get in front of enough people.
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So, so tell us how. How having a work.
6:59
A website that converts helps you to do that.
7:04
Well, it's a start. It's definitely a start. It's what I
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find is, you know, you have to. You still have to
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be a. Get involved and, and go to networking
7:15
events and be in the groups that you don't want to be in. And you
7:19
have to still do those kinds of things. But when you, when you're
7:22
in a. Which a lot of my business comes from going to networking
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meetings. It just is whether I'm in the mood to or not, I get business
7:30
from it. But you having. Being able to send
7:34
people to your website or to a landing page to get them
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moving through your Funnel is really key. So for me, I would
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say that is the most important thing to have is somewhere where people
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can go. Especially right now, the way things are in,
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in the world, you know, with AI and everything, people are checking
7:53
reviews, they want to see who's who,
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you know, what, what your credibility is. You know, they want to be able
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to see are, do you have clients? They want to see a portfolio, they want
8:04
to see your experience, especially where I'm a website designer and a
8:08
funnel maker. They want to see my funnels, they want to see my websites. Do
8:11
I really know what I'm doing, what are my reviews? Because, you know, anytime we
8:14
buy anything, we're going to go be checking something like that. So I think for
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websites is having the, the showcase where you
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can send people to that and then from there they know can
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reach you. So I really believe that it does start. It still starts
8:29
with, you know, groups and networking and
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social media and all those kinds of things. But you need to have a platform
8:36
to send people to. I find that people who have, don't have
8:40
anything, they struggle more in business. So
8:44
let me, let me kind of pivot this just a little bit
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because I think, because you're a strategist and I'm a
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strategist, so I think one of the things that people
8:55
don't think about is what is the purpose of my website,
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what is it that I want it to do, what do I need it to
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do? And then work towards, you know, what the website's going to
9:07
look like. And so that in itself
9:11
takes time. If this is not going to kick in for like three
9:14
months, I don't want to have to redo this again and take
9:18
another three months. So I really need to know what I'm solving
9:22
for. So can you talk about that a little bit and, and the
9:25
resistance that people have about that, you know, because my
9:29
gut feeling is that a lot of people who are like me is like, just
9:31
put up a website. Just put up a website, right?
9:35
Yeah. Oh yeah. What I run into a lot is people
9:39
putting up a website that is like a book, that it has
9:42
like all the information about them, everything
9:46
they do, and it's hard to read. So
9:50
it's like every resource, every this, every that, that
9:53
is something I see a lot because people think it should be more of a
9:56
billboard, which it is in some ways, but it needs to be a
10:00
functional converting billboard. It needs to have
10:04
just specific pieces. So that's something I run into a lot. But
10:07
the way when I start working with a Client on a website, I usually like
10:10
to work backwards. I like to start with their offer.
10:14
What. What are you trying to sell? Like, what is the goal? And, you know,
10:18
we work through target audience and stuff like that. Most of the time, the clients
10:21
already know who they' wanting to have, already have their program or,
10:25
you know, they already know that kind of stuff. So we work backwards and we
10:28
start looking at lead magnets or freebies or things like that too, because we need
10:32
to make sure that piece is on their website, which is going to lead them
10:36
to their product or offer. And this is where that
10:40
customer journey is so important, making sure people
10:43
understand that process. But once we have those pieces figured out
10:47
for clients, then we can stop and go, okay, now how are we going to
10:51
make a website that is going to be going to appeal to
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that person, to your ideal client? What are you going to have on there that's
10:58
going to make them go, ooh? In the first, you know, 30 seconds, I need
11:01
to scroll down or I need to grab that freebie. And that will lead them
11:05
to that offer. So that's usually what I do. As far
11:09
as strategy is, I always start working backwards.
11:13
Well, I think, you know, one of the things that we have very much in
11:16
common is the idea that you
11:19
streamline, right? I think, you know, people
11:23
think I'm gonna tell them all the things that I can do, and it's gonna,
11:26
you know, it's gonna be a big net and. And that kind of stuff. And
11:29
basically that just confuses people. It's like, if you do
11:32
everything, then your message tells me you do nothing,
11:36
right? Do you know, it's like, you listen, you listen and they
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go, I do this, I do this, I do this, I do that, you know,
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and it's like, to me, it's like, this is snake oil. You can't possibly do
11:46
all these things. The other thing is that people don't have the
11:50
confidence, you know, because my thing is attract your right client
11:54
using the unique power that you already have. And so your website,
11:57
the thing you said was people go ooh or
12:01
wow, you know, and your right clients will have that
12:04
reaction if you streamline and focus. Which
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doesn't mean you can't offer these other things. I mean,
12:11
you know, but you want to put your priority, I would think, on your
12:15
website so that they can see it once they get to know you better. You
12:18
can tell them all the other things that you can do, you know, or not
12:21
do, but they don't know what the, what the main
12:25
door is. Somebody, somebody said to me, paint your door
12:29
red. So when they're looking at doors, they know you're the right door to go
12:32
in, right? Yeah. And if you've got. If your
12:36
door has got all these other doors or panels to
12:39
it, they're not going to be able to find you. And I think that that's
12:42
a really good message to give people.
12:46
Yeah. Oh, for sure. Well, was it. Who's it.
12:50
What's her name? I want to say Brett. If
12:54
I say clarity is kind, you're gonna know probably who I'm talking about, Right.
12:59
It's not Brendan Burchard, but it's. What's that girl's name?
13:04
She's a really popular personal development person.
13:07
You. You'd recognize her if I said her name. I just can't think of her
13:10
off the top of my head. But she says clarity is kind all the time.
13:14
And so when it comes, think of it like that, too. If you. You want
13:17
people to go to your website and be completely clear as to what you do,
13:20
like having that red door, this is what I do. This is
13:24
how you work with me. This is your next step. And so looking at
13:28
your website from that perspective is always knowing, like, what is
13:31
your. What is the purpose of your website, really? What do
13:35
you want it to do? And absolutely, all your extra pages,
13:39
your. You can have resource pages and work with me pages and all that, that
13:42
has more detail. But your homepage, your hero at the very top of your
13:45
website needs to be very clear, like website designer.
13:49
Like, I'm. I'm a strategist for this, you know, those kinds of
13:53
things. And a lot of times I see business owners get
13:57
more creative. You know, they want to be creative and. And unique,
14:01
which is great in some things, but not for your website. You need to
14:05
be very, very clear. And that. And that's also for your
14:08
message. I mean, and believe me, I learned this the hard
14:12
way. I mean, originally, I called my workshop the
14:15
VIP Profit Roadmap. I love
14:19
that title. I mean, I was, like, just so into it. And I worked with
14:23
the coach, and he said, nobody knows what that means.
14:28
You know, if you're selling a horse, just say horse
14:31
for sale, right? Oh, I know.
14:35
We overthink too much, don't we? And, you know, I've
14:39
gone through several iterations. I think I finally come up with the one that I
14:42
actually like. But. But the thing is, we. We so
14:46
hard for people to. You know, I think
14:50
probably what you want them to do is
14:53
to recognize themselves in your message. Oh,
14:57
this is me, you know, you say something and you go,
15:01
I, I, I just did a post that, it said if you've, if you've talked
15:04
to anybody who's lost weight and you say, I always take off my shoes
15:08
and my jewelry before I weigh, they know exactly what you're talking
15:12
about. About that. Yes. Jimmy, you know, if you're a
15:15
skinny person, you have no concept of what that means. Right.
15:20
So your website, your website should be like that. It should
15:23
be that they feel like they, that you know
15:27
them and you're speaking to them and that
15:31
you're on brand. And I have to also say the thing that I want to
15:34
make sure that stands out is start with your offer
15:39
first and work backwards. That was
15:43
another thing that just took me a really long time. Even though I heard
15:46
it. Do you know? Yeah, it was like
15:50
I did this great talk in my mind and stuff like that. I went to
15:53
a workshop and she said that I was like, oh, this is why
15:57
this talk is not converting. This offer. Makes no sense
16:01
with this talk. Yes, sure,
16:05
I liked it. People ask me all the time, what lead magnet should I get?
16:08
And I, I like to give, tell the story about when I, when
16:11
I was a, a, when I was a weight loss coach, I, my program,
16:15
because I didn't like having, watching so many people go on diets and the
16:19
struggle that comes with being on a diet. Right. And so I
16:23
actually created a program that was helping people lose weight and get
16:26
healthy without dieting. So I was calling it Defiance Dieting
16:30
back then. Way back then. But I, my story was
16:34
always that if, creating a lead magnet, like if I create a lead
16:38
magnet on how to lose weight on a keto program,
16:41
you know, where there's restrictions and there's, you know, all these,
16:45
these items you can and can't have, and you feel like, oh, I can't do
16:49
that. And you got to count your calories and count your, you know, your carbs
16:52
and your protein all the time. If I, if that was my lead magnet to
16:56
lead them to a program that was about not
16:59
dieting, it was disconnected. I would have never got the
17:03
right client. I would have built my email list. Sure. Because keto was the
17:06
craze back then. But I, to make sure that I was giving like healthier
17:10
recipes or something, that would make people want more and that would
17:14
make sense with the offer. And you're absolutely right. People tend to
17:18
get really confused in that. It's like, I'm just going to create something cool or
17:21
I'm going to put something cool on my website. But it doesn't actually lead them
17:24
to the offer, which is why people struggle converting
17:28
from their website or landing page or whatever to being a client, because
17:32
it's not the, the path doesn't make sense sense. You're not targeting the right
17:36
person. And, and the thing that, that I have found
17:40
is because we like to be
17:44
cutesy, you know, and original and creative and all those things
17:49
we tend to. I mean, I think the thing that's most
17:52
effective is saying the same thing, the same message over and over
17:56
and over again. And you want, you know, there's a part of you that goes,
17:59
well, I said this yesterday, you know, but I think, you
18:03
know, that is the thing. And so your website has got to be part
18:06
of that message, that it isn't totally different than something else. I
18:10
mean, I, I spoke with someone who was, who was a healer once
18:14
and she said to me, you are just too linear for me.
18:21
And I said, but you know what?
18:25
I had never heard it expressed like that, but I am, I believe in a
18:29
process and a. Do you know that you can follow that
18:32
it's tailored to you, you know, because I believe if you can't, if you
18:36
can't remember, you can't do it. But here's what I said to
18:40
her. If you change your message, if
18:43
you, you know, whatever you're doing, it's like having a mobile store
18:48
that you move every single morning and sell something different.
18:53
Unless your clients are totally psychic and in sync with you, they will never
18:56
find you. So save your creativity for
19:00
when you're actually working with the person. Your
19:04
business is your foundation. It kind of anchors you so that
19:07
you can do that safely and know that you're delivering the
19:11
kinds of things that you want to deliver. I mean, you
19:15
know, and so there, there are certain, you know, certain things that make sense.
19:19
There are the certain, you know, I say to people, we all have a skeleton
19:22
and yet we all look different. Right?
19:26
So true. And so that's, so that's kind of what the process
19:30
and the framework and the re. Engineering of your, Your website
19:33
is like. It's giving you the skeleton so that you can
19:37
end up with the. Or close to the body you want,
19:41
I guess. Right? Yeah. And watch your numbers. You gotta watch
19:45
your numbers with it. You'll know you need to change
19:48
a little bit. And not only that, I mean, if we're gonna get into the
19:52
healthcare numbers thing, you have to know what the
19:55
numbers mean. I always say to people that,
20:00
I don't know if we talked about this, but I don't Know, if I told
20:02
you at one point I weighed 440 pounds and I lost almost 200.
20:07
And you know, the thing is, the number
20:11
that you get on your scale does not necessarily reflect the
20:15
progress that you've made. And so you have to look at it, I think,
20:19
as a trend because I can get on one day and
20:22
next day be five pounds lighter. I can get on and be five pounds heavier,
20:26
but that doesn't mean that I've really gained five pounds.
20:30
And so in your business, when you look at the numbers, you need to know
20:34
that too. So one of the things I say to people is don't
20:37
change your systems. Look at the numbers you have so that
20:41
they, so that they're relative. Until you've identified
20:45
really what the problem is, then, you know, if you need to change your
20:48
systems, you know, to do or change something else, I mean,
20:53
you know, I, I jokingly say
20:57
that I can tell you that I have a huge open
21:00
rate, but, you know, if the people that are opening are
21:04
not the right people do, you
21:08
know, and so it's not just the opening rate, it's also. They
21:11
opened it. But how many actually clicked through to the link? I mean, you know,
21:15
there's, you know, you don't take one number in, in isolation,
21:19
I guess, is what I'm saying. No, you're absolutely right. You got to take
21:22
that like the open rate, like you said, and then look at the click rate.
21:25
And then if that click rate's not good now you can look at, okay, the
21:28
offer you're now your landing page or whatever they clicked on to
21:31
purchase or to grab is clearly there's something missing
21:35
on that, that's not creating those conversions. So, yeah, it's, it's a
21:39
path to watching those numbers. It, you know, and I think sometimes
21:43
it always amazed me when I would, I would say to people, you need to
21:46
do, you know, I delegate, you need to do this. And I would say to
21:50
them, so how many, you know, you're supposed to call
21:53
a hundred people. How many people did you get? How many
21:57
people did you not get? And it doesn't add up to a hundred.
22:03
But that's the way my brain works, like the, between the two buckets. It should
22:07
add up to 100, right? It shouldn't. You shouldn't have like 25 people
22:10
missing in the ether, you know, and that's kind of when, the way you have
22:14
to diagnose your, your numbers when you're looking at your website and stuff. Okay,
22:18
let's talk about your free gift and the kinds of steps that people
22:21
can have, can take so that they can improve their business,
22:26
look at their website, get better conversion,
22:30
or know that they need help.
22:35
Where do you want me to start? Wherever you want. Wherever
22:39
I want. Well, my free gift is actually quite fun
22:43
and it's very new. I haven't offered it to
22:47
anybody, so I'm offering it to your, your
22:50
guest. But what it's a GPT.
22:54
I'm so excited about this. It is a funnel
22:57
fixer or funnel audit GPT. So it's going to help
23:01
you to be able like. So if you're using ChatGPT is super easy. You just
23:05
click, click the button and you can start working at and asking questions.
23:08
But it will help you to be able to analyze your whole entire customer
23:12
journey and where there might be gaps and then offer solutions for
23:16
it, which again, it's so important. And I think this is something
23:19
that's missing A lot of people, they don't realize all the different steps
23:23
and all the different touch points that you have to have these days in
23:27
order to convert from a lead magnet or something like that into
23:31
a, into a customer, like a loyal fan.
23:35
And so I know, I heard, gosh, I think when I started in online
23:38
businesses, I guess what, four years ago, four or five years ago now, they were
23:42
talking about, it was usually about seven touch points. So it's
23:46
like they, somebody sees you seven times or they see, see you on
23:50
social or they watch a video of you or they see you at a networking
23:52
group and then now all of a sudden people are going to buy from you.
23:56
Well, then I remember last year, I think that went up to, I think
23:59
last year or maybe the day, the year before, I heard it go up to
24:02
21 touch points. Oh my God. I was, I had heard 12
24:05
and. Thought that was, yeah, 21 is what I heard. But then
24:09
last year somebody had said 52. And
24:13
so if you think about it. Oh, go ahead. No, I was just going to
24:17
say one of the things, first of all, we, you know, things are
24:20
situational right now. We are in a very unsettled situation.
24:24
And so naturally people are going to be more caut about what
24:28
they do. So I'm not surprised that that has gone up at all. And
24:31
what I'm finding is that people are coming to my workshop multiple
24:35
times before they, you know, before they actually,
24:39
you know, book a call with me or, you know, want to talk and see
24:42
what we can do. So, yes, I mean, I can see that
24:45
as, as being true. And you know, the thing that I talk about all the
24:49
time is that, you know, your client has
24:53
to trust you. And I'm going to say this about you. And you know, I
24:56
have my Be Found foundation at Framework. And the last one is,
25:00
is the D on the found is delight, deliver and
25:03
delight. And this gift is a delight. I mean, I'm
25:07
so excited if my audience does not pick this up.
25:11
There's something really, there's a real disconnect because that's what I talk about
25:15
all the time, is what is your client's
25:18
journey? And are you helping them, you know, to
25:22
educate them so they recognize that there's a problem? Are you helping them
25:25
make that transition so that they can acknowledge that they have the problem
25:29
and that you're front of mind when they start to investigate a solution
25:33
and then you can fill their needs. And so that's
25:37
the steps that I take. And so now I know that there are 52 touch
25:40
points. And so the question is, where do they fit in those four,
25:44
in those four things? But exactly, exactly.
25:48
And you know, it's. If you don't know, like if any of your listeners don't
25:51
understand what a touch point is, a touch point is, it could be an email
25:54
or it could be a social media post, or it could be again, maybe
25:58
connecting here in somebody's elevator pitch in a networking group.
26:02
It's literally 52 times they have to see you or
26:06
talk to you. Could be a one on one call, a
26:10
workshop or something like that. And that is a lot. And so you really want
26:14
to recognize, like, how long does it really take? And do you have
26:17
enough touch points out there? Are you
26:21
emailing people? Are you putting out posts? Are you getting involved in different
26:24
networking groups or posting on, you know, in Facebook groups or what,
26:28
whatever it is that works for you, for your business. But are you doing those
26:31
things? And this is where it goes right back to that visibility
26:35
part. If you're not being visible, if you're not putting yourself out there, those
26:39
52 touch points are going to take you a really long time,
26:43
really long time. So if you're struggling with not converting clients,
26:47
if you're, if you're struggling getting clients, this could be it. It could be that
26:51
you're just not doing enough. You don't know where those gaps are.
26:55
So, and it can be, I'm gonna. I'm gonna do the numbers
26:58
for you. So if you're only putting something out Once a week,
27:02
52 will take you a whole year. Yeah.
27:06
You know, and if you do it twice a week, you're now looking at
27:09
26. 26, right, right. If you do it,
27:13
you know, do the math is what we're talking about. Okay.
27:18
Oh, this is fantastic. Talk about, too.
27:23
We are having too good a time. Yeah, this has
27:27
really been fantastic. I. I really appreciate this.
27:31
So here. Here comes the question. The question
27:35
is, when was the last time you did something for the first time?
27:39
Oh, geez. This is a hard
27:43
question for me because I don't. I feel like I do a lot of repeat
27:46
things, but I don't really think that I do a whole lot of new things.
27:49
But I. Maybe you do a repeat thing in a new way.
27:52
Because I believe in repurposing. Well, okay. And
27:56
if we're going to talk about repurposing, I could say this year,
28:00
I haven't done this for a really, really long time. But I started gardening this
28:04
year, and I haven't. I mean, I've done the whole tomato plant
28:07
that failed and that sort of thing. And I live in. I have a rental
28:11
right now, so of course I can't plant a garden. So I have a container
28:14
garden outside my door right now. And
28:18
I will tell you, I'm one of those people that I started out as
28:22
soon as the weather turned nice. It was sunny outside. I was at
28:26
the gardening store, and I bought all these vegetables and all these herbs and,
28:29
of course, tomato plants, because, I mean, who doesn't love tomato plants?
28:33
And they died, like, the very next week. All of them. I bought
28:37
three of them. They all died. And it was really, really sa. So I had
28:40
to wait a few more weeks for the weather. And then everybody's around in my
28:44
area, which is a huge tomato plant grower. They're like, you have to wait until
28:48
after Mother's Day and then you can plant. So I went and got new
28:52
plants. So that's what I'm doing. I would say that's new is
28:56
having my own garden. It's been. I probably was in my 20s. I'm turning
28:59
50 this year, so it's been a long time since I've had my own garden.
29:03
So you. So you. You're doing container gardening? Container
29:07
gardening. I did that. I did that years ago on. On. On the
29:11
roof of our second floor. We. We. One year, we did
29:14
contain. You know, we did tomatoes in milk crates. You know, we
29:18
put plastic bags. Milk crates. And we had this
29:21
huge, huge harvest. And one
29:25
day the birds migrated. Oh, my God. It was like the movie the
29:29
Birds. They just. I mean, we had all these.
29:34
So we ended up making tomato sauce that was
29:38
left. But anyway, okay, we Gotta call it quits. I'm
29:42
sorry to say that, because I am having a great time. But the one
29:45
thing I have to say before I forget is as a first
29:49
step, if you've enjoyed this, make sure that you subscribe and share this
29:53
and engage with the podcast on social media. And
29:56
you know, the reason I did this is a way to bring
30:00
people into your life that have a lot different expertise
30:04
that I have so that I can increase your connection to what's going
30:08
on. It's my way of giving back to my community
30:12
and fueling your quest for growth and impact. So I hope you will
30:15
continue to join me with the one small change as we embark on
30:19
this. This. You know how small shifts can yield
30:23
monumental transformation. And if you haven't listened to the first episode,
30:26
you should. And then the last thing I want to know is what are
30:30
your last words? What. What do you want us to take away?
30:35
I. I would probably say the same thing that I've been saying,
30:38
like, understanding what you do in your business today will affect your business three months
30:42
from now, six months from now. So if you
30:46
have a vision of where you want your business to grow, you have to
30:50
make those. You have to do the hard things. Now, I do have a
30:54
workshop, a monthly workshop that we go in and we deep dive into
30:57
your customer journey. So if after listening you're like, I don't know where to
31:01
start, I don't know what to do, I would definitely invite you to come to
31:04
that workshop and we can and map it out. It is a,
31:08
a one on one. You're going to walk away feeling like, okay, I've got
31:11
clarity now. I, I know how to grow my business. So I would say
31:15
that would be the biggest thing. Fantastic.
31:19
Okay, guys, we're winding this up and I want
31:23
you to remember that change is simple, but it's not always easy.
31:26
And it requires a certain amount of courage, resilience, and a willingness
31:30
to step out of your comfort zone because you are going to make mistakes when
31:34
you're doing something new. And that's okay if you learn. So if you
31:37
will join me with the one small change every week as we embark on
31:41
this journey of a bold vision and innovative possibilities.
31:45
Until the next time, stay curious. Thank you,
31:49
Amanda, for sharing with me.