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Around The Emirates With Sara Mousa - Episode 204
Introducing Charral Izhiman, senior marketing leader and author of The Marketing Movement, a powerful voice on how marketing is evolving into a people-powered leadership discipline!
Charral’s new book, published by Quartz Press, challenges the outdated view of marketing as a tactical function and reframes it as a strategic driver of business growth, introducing an exciting framework called SHAPE: Strategy, Heart, Activation, Purpose and Execution. Charral also touched on the Movement Readiness Index (MRI), a practical diagnostic for leaders.
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