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How Patagonia Used Its Worn Wear Program as Marketing
In this episode, Lucas and Luna explore how Patagonia's Worn Wear program became a marketing powerhouse by repairing and reselling used gear. They break down the specific numbers: Patagonia's repair rate of 40,000 garments per year, the 2013 'Don't Buy This Jacket' ad, and how the program builds brand loyalty while generating revenue. Lucas explains the three marketing functions Worn Wear serves: reducing cognitive dissonance for price-conscious buyers, creating a community of brand advocates, and generating free media coverage. Luna asks the critical question: can…
The skinny
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