AI, Engineering, And Formula One: The Tech Driving the Atlassian Williams F1 Team
What happens when one of the most iconic teams in Formula One decides to rethink how work gets done behind the scenes completely? Last year, Atlassian Williams Racing made headlines when Atlassian entered Formula One as both title partner and technology partner. At the time, many people saw the partnership as another high-profile sponsorship deal. But over the last twelve months, something much bigger has been unfolding inside the Williams organization. At Team '26 in Anaheim, I sat down with Andrew Boyagi and Matt Harman to unpack how AI, data, workflows, and organizational transformation…
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