Toast - Series 7: Orange

Sliced Bread · Jul 2, 2026 · 24m

Orange was once one of the most recognisable brands in Britain — a mobile network with its iconic slogan “The future’s bright, the future’s Orange”, it helped turn mobile phones from elite business tools into everyday essentials.But while the Orange name still exists globally, its mobile service disappeared from the UK. So what happened?BBC Business journalist Sean Farrington investigates how Orange took the UK by storm in the 1990s telecoms boom — and why, at home, it ultimately gave way to a new brand: EE.Joined by resident business expert and entrepreneur Sam White, Sean explores the bold…