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Big Ideas & Marketable Questions with David Cook
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How do you find the big idea of a passage — and craft a question that makes people lean in from the very start?
In this episode, we’re joined by David Cook, experienced expositor and preaching trainer, to unpack how to identify the central message of a text and frame it in a way that grabs your hearers’ attention.
David shares practical steps for developing clear, faithful big ideas and marketable big questions that connect real life with God’s word — so your expositional preaching is both biblically grounded and impossible to ignore.
If you want to move beyond vague…
The skinny
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