How AI is forcing CMOs to Adapt and Evolve with Julien Sauvage from Cordial
If your product isn’t in the protected AI budget line, you’re about to become an “optional tool” with a UI.
In this episode, Julien Sauvage CMO at Cordial delivers the reality check B2B teams don’t want—but need: the AI wave isn’t just changing how software gets built, it’s changing where money goes. And if you’re still running marketing like it’s an infinite-seat-count world, you’re basically trying to win Formula 1 with a tricycle.
AI spend is ballooning, everything else is fighting for scraps, and the CMO job is mutating from campaign conductor to capital allocator. We get into what it…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.