The Metaverse: Are we ready for world 2.0?
The metaverse is a misunderstood phenomenon. Since becoming championed by Mark Zuckerberg in 2021, it’s become synonymous with Augmented and Virtual reality – a mythical second world where we’ll all have jobs, homes, and property in addition to our daily, ‘real’ lives. That dream of the metaverse hasn’t quite taken off, but that doesn’t mean the concept is dead. In fact, the idea of a digital world augmenting our own is growing fast, and attracting a huge amount of interest and resources. It’s also proving invaluable in large-scale prototyping and design. One of the companies looking…
The skinny
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