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Is GEO Premature? One Analyst Makes The Case
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SEO consultant Marie Haynes looked at 12 months of GA4 data across 100 websites and found all LLMs combined equaled 0.73% of Google Organic session volume — she calls the dataset small. Also: Semrush’s own 400-keyword panel shows AI Overviews on 82 to 96 percent of five commercial search types, a vendor-run backlink case study worth reading skeptically, Morning Consult and Later survey data on creator-driven buying, and the SBA’s new creator-business classification.
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