Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by how they experience and influence the world. With 75% of Gen Alpha buying apparel for social media content and comfort leading the way in how youth define their style, the stakes for retailers are clear: understanding why young consumers shop is as…
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