How Business Instinct and Routine Drive Strategic Success in Scaling

Bold Business Podcast · Sep 24, 2026 · 44m

Your growth strategy is already outdated. That's not a failure — it's a reality. In this episode, Jess Dewell talks with John Sansoucie, CEO at CogNet, about what it takes to scale from startup to enterprise while staying aligned with a market that never stops changing.

CogNet grew 600x. Along the way, John learned that the most dangerous assumption leaders make is thinking their strategy is static. Modern leadership isn't about having all the answers — it's about removing barriers, supporting your team, and adapting fast enough to keep pace with your market. That requires both Business…