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Latest / Found in AI: AI Search Visibility, SEO, & GEO

Google Calendar Joins AI Mode, Ads Hit 1 in 3 Queries, and Mueller Softens on A/B Tests

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AI search personalization just got a lot more personal. This week Google added Calendar to AI Mode's personal context layer — and the content strategy implications go way deeper than "cool, I can schedule a meeting from search." Plus: new data on ads in AI Mode, and John Mueller says something that contradicts Google's own documentation.

What we cover:

Google Calendar joins AI Mode — AI Mode can now read your schedule alongside your Gmail and Photos, meaning two…

The skinny

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