Latest / Irish Marketing Podcast
22 - Ken from Tenth Man Part 01:The Paddy Power Years
This week we're joined by Tenth Man CEO Ken Robertson for Part 01 of a 2 parter covering his storied history in the industry and his time with Tenth Man
Ken spoke to us about
How the Paddy Power brand DNA was heavily influenced by co-founder Stuart Kenny.
How the company hired Nick Leeson—famous for crashing Barings Bank—reasoning it would be interesting to have the world's biggest loser launch Ireland's biggest sports betting site
How the proxy effect strategy helped the brand's marketing cut through, particularly with young men
How the marketing team operated with significant freedom under…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.