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Inside K-Beauty World with Sarah Chung Park

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In this episode of Skin Anarchy, host Dr. Ekta sits down with Sarah Chung Park—CEO of Landing International and the visionary behind K-Beauty World—for a behind-the-scenes look at how K-beauty is evolving from trend to global benchmark. What began as quirky packaging and novelty ingredients has matured into an innovation-driven category focused on real efficacy, formulation transparency, and cultural inclusivity. Sarah shares how she went from building a matchmaking platform for emerging beauty brands to launching over 180 K-beauty lines into U.S. retail—and how that journey…

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