#182 Marketing & Advertising Trends in 2024 with Dheeraj Sinha
On this edition of The Core Report, we discover probable trends that form the basis for advertising and marketing communications in the year 2024. What is the dominant narrative that has been the mainstay for all the messaging in ads? If you think hard enough, you’ll realise its reward. Indian consumers love to be sold things which help them believe they’re leading an ‘upgraded’ life, according to Dheeraj Sinha Group CEO- India and South Asia, FCB. Tune in as Sinha breaks down the nature of the Indian maket and its people, whose spending capacity is seeing a phenomenal rise. How does the…
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