GTM Engineering, RevOps, and the AI-Savvy Chief Revenue Officer with Jordan Crawford

The GTMshift · Sep 18, 2025 · 39m

Jordan Crawford explains go-to-market engineering and why it’s different from RevOps. Learn how to build data moats, create permissionless value propositions, and prepare for the future of CRO roles in the AI era.

Jump into the conversation:

(00:00) Welcome to the Episode

(06:16) What is go-to-market engineering?

(10:29) GTM engineering vs. RevOps

(20:39) Permissionless value propositions

(26:12) Systems of intelligence framework

(29:59) The future Jedi CRO

This episode is sponsored by TestBox. Please visit www.testbox.com to learn more!

Watch This Episode: https://youtu.be/DXxBT2AHbBc

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