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Local SEO, AI and Smarter Customer Acquisition
In this episode of Digital Marketing Today, we explore the latest digital marketing news, techniques, and innovations transforming how brands attract, convert, and retain customers. We begin with the growing importance of local SEO, where search visibility, Google Business Profile optimisation, online reviews, maps, suburb-based landing pages, and mobile experience are now essential for customer acquisition. For location-based businesses, digital presence has become the new front door. We also discuss how local SEO works best when combined with Google Ads, Meta advertising, and EDM nurture…
The skinny
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