Latest / The SmallBizChat with Melinda Emerson / Hit It & Quit It with Jared Kallen and Trae Bodge

Transcript

Hit It & Quit It with Jared Kallen and Trae Bodge · The SmallBizChat with Melinda Emerson

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  Three, two, one, zero.
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  Ignition.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the small biz chat lady herself, Melinda Emerson.
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  Have you subscribed to the small biz chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just twenty minutes or so a week, you can get a ton of insight and resources to propel
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  your business forward.
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  Be sure to subscribe to the Small Bitch Chat podcast today.
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  What I'm gonna do now is bring our other guest, miss Trey Travage, back up, and we are gonna do
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  a quick panel that I like to call hit it and quit it.
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  Alright.
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  The whole point of
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  Let's hit it.
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  The whole thing we're gonna do is I'm gonna ask both of you four questions.
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  Oh my god.
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  Can only have thirty seconds to answer and you can't steal someone else's answer.
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  So if someone steals your answer, tough luck.
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  You gotta come up with
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  Listen to Melinda, setting the rules.
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  All right.
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  All right.
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  So our first question, and Trey, I'm gonna go to you because you've been waiting first, and
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  then Jared, I'm gonna follow-up with you.
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  So I wanna know what is your favorite podcast?
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  What is your favorite podcast you like to listen to?
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  Oh, there's so many.
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  But I, when I listen to podcasts, I usually, I'm, I'm just using it to relax or I take a
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  long walk or long drives.
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  So I would say Armchair Expert because it's such a great combination of sort of celebrity
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  and comedy, but also neuroscientists and DEA agents and like the mix of guests is really
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  interesting and that keeps me engaged.
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  I mean, I could go on about podcasts, which I won't.
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  And I'm so because I just met you, Melinda, and I'm so excited to listen to your podcast.
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  It'll probably be on my list of favorites too.
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  I love it.
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  I love it.
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  Thank you so much.
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  All right, Jared.
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  You're telling me so what is your favorite podcast?
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  There's three.
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  They're all women.
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  You ready?
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  Emily McDonald, Emily, and then capital m little c Donald.
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  She's an up and coming very young neuroscientist.
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  And she explains all the roots of our behavior on all sorts of podcasts.
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  It's fantastic.
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  She's a PhD, you can get a lot of value out of that.
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  Number two is, Jessica Cohen.
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  She's a female therapist, obviously.
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  And she's very holistic in her treatment, and she's very flexible.
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  Number three is Julie Savitz, S A V I T Z.
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  And, she has a whole lot of experience in the neurodivergent area.
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  And now she treats, problems with children, problems with, you know, breakdowns in
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  communication, and also divorce issues.
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  Interesting.
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  Interesting.
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  Now do any of these guys have their own podcast, Derek?
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  I believe I think, yeah, they all they're very yeah.
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  If you look them up, they're they're on they're they're pretty prominent on the Internet.
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  Alright.
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  So we'll have to put a pin in that to check it out.
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  That'd be great, yeah.
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  My favorite podcast is actually Membership Geeks.
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  It's a podcast out of London and they're really, really
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  Oh, checking, I have to write that down.
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  But really, really funny and interesting.
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  Membership Geeks.
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  Okay.
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  Next question, Jared, I'm gonna bring this one to you.
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  What's your favorite business app?
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  Favorite business app?
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  I don't have a favorite business app.
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  There's two business procedures that I always follow.
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  There are two.
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  One is
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  word-of-mouth, because it always works.
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  And it's the most effective, as opposed to let's say funneling and all this other stuff
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  that everyone does on SEO and social media and all that stuff.
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  And the second thing is LinkedIn.
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  I work I work on LinkedIn a lot, because I get better referrals and I get better exposure.
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  And you can post repost, you can comment, you can provide testimonials.
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  LinkedIn works, Jared.
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  Thank you.
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  I'm so sorry.
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  Alright.
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  Trey, tell me what is your favorite business app?
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  This is so basic, but the notes app.
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  Like, I I use the notes app all the time for ideas that I have, thoughts, if I need to
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  remember something.
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  I love that.
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  And you can share notes with other people.
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  And then second to that, again, like really old school is Google Drive.
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  So I'm, you know, I'm fairly technical technically savvy, but like those are still my
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  go tos.
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  I love it.
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  And then chat GPT probably or chat on, you know, like AI for sure.
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  Yeah, no, I'm a big Dropbox person.
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  I like Dropbox.
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  I do Google Drive as well.
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  And I really love a little scheduling app called Mixmax.
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  So that's one of my favorite apps that I like to use because what I like about it is rather
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  than going back and forth with people, I can just send you three options and you click one
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  and it goes on your calendar and goes on mine.
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  Oh, love that.
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  I started using Doodle with the foundation to get my board together.
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  So I'll look at Mixmax too.
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  Yeah, it's a really good one.
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  All right, Next question.
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  What is your favorite old school marketing tip?
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  Trey, I'm coming to you first.
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  What is your favorite old school marketing tip?
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  Oh, you know, like doing the work, being consistent, and like that's how you build a
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  business, right?
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  You create the tenets of your business, what are your values, and you stick to those things.
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  And if you stick to those things, then people hear and they come back and they tell their
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  friends and the whole thing snowballs.
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  And I think that could be applied to any business, of any kind is is really consistency
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  and just sort of spreading out as you go, but always be consistent because that is one of the
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  things that I see with entrepreneurs is like the fits and starts.
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  And if you're fitting and starting, you're not getting anywhere.
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  But if you're rolling, you're getting somewhere, I guess.
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  Love it.
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  Love it.
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  Jared, what's your favorite old school marketing tip?
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  I'll be very clear.
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  Looking for synergies so that I can figure out how I can help that person or that
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  professional.
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  And then I help them first and then we see what happens.
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  Okay.
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  Yeah.
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  I like it.
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  I like it.
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  I like it.
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  It's like give to get, right?
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  It's like, how can we figure out how to support each other?
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  And even if you give and you don't get it, it doesn't matter.
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  I feel like my favorite old school marketing tip is just lead with love.
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  Like treat every person like a person.
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  You're not selling something, you're selling to someone.
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  And remember that there's always a human on the other side of the sale.
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  That is my favorite tip.
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  All right.
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  Last question, Trey, I'm coming to you first.
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  What is the best business book you've ever read?
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  Oh, there's so many.
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  I mean, I've got a pile of books written by colleagues and friends, but one of my favorites
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  is called Raising Financial Grown Ups from Bobby Rabell.
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  So, you know, I'm a parent of one child myself, and she has a lot of similar values to how
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  she's raised her kids to be financially responsible adults.
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  And so I really love her whole approach.
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  So that's a great book for parents who are looking to, teach their kids about financial
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  literacy and financial responsibility.
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  Because if you send your kids out into the world and they don't know how money works, it's
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  it's game over.
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  No bueno for sure.
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  For sure.
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  Wonderful book.
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  Jared, what's your favorite business book?
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  The the by far, my favorite business book is Malcolm Gladwell's The Tipping Point with the
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  byline of how little things can make a big difference, which aligns with how we coach at
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  Action Pack Coaching.
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  Love it.
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  Love it.
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  I really like that book too.
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  My favorite book is actually by Dan Sullivan.
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  It's called 10x is Easier Than 2X.
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  I like that, yeah.
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  This book changed my life.
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  It changed the way I thought and it helped me think about how to create a more legacy driven
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  business.
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  And so Dan Sullivan's amazing.
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  He's an old school guy, but not only did I love reading this book, I loved listening to it on
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  Audible because he told all these like little stories in between the chapters with his
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  coauthor and it was gold.
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  Like, it was like, you know, when you sit at the feet of a master and you listen, it's just
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  like, oh my gosh.
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  So it is amazing.
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  So I just wanna thank both of you for being my guests on today's Small Bitch Chat podcast.
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  Thank you so much to Jared Callan, theactionpackcoaching dot com.
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  Thank you so much to Trey Baj.
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  Please check out her family foundation.
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  Say the URL for me one more time, Trey.
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  Sure, it's threadneedleally.org.
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  Threadneedleally.org, yes, yes, yes.
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  So everybody make sure that you guys go and check out her website, either apply for it
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  again or figure out how you can help them amplify their message.
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  And I just want to leave you all with this.
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  This is Melinda Emerson.
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  I am the host of the Small Fish Chat podcast.
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  And I thank you for being here with us today.
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  If you are a coach or a consultant and you're struggling with your sales, baby, I got
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  something for you.
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  I want you to check out smallbizladyuniversity.com and our Sales
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  Accelerator Boot Camp.
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  Listen, if you don't have a sales process, if you struggle to attract and qualify leads, if
• 10:14
  you don't know how to close the leads that you have, then you need the Sales Accelerator Boot
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  Camp.
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  I want you to head over to smallbizladyuniversity.com, check out what we
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  have.
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  Here's the promise I'll make to you.
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  I am the last person that you will ever have to pay to teach you how to sell after I get done
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  doing it.
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  So with that, I leave you.
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  Thank you all so much.
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  Remember, you never lose in business.
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  Either you win or you learn.
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  God bless everybody.
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  Thanks for listening to the Small Biz Chat podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeedasyourownboss.com.
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  Thanks again for listening, and we'll see you next week.