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Monday Mini: The Legend of the Subaru · Stuff Mom Never Told You

• 0:05
  Speaker 1: Hey, this is Anny and Samantha.
• 0:06
  Speaker 2: Welcome to stuff. I never told your production by heartdio.
• 0:19
  Speaker 1: Yeah, if you haven't heard.
• 0:21
  Speaker 3: I recently bought a new car, right Annie, My Lantra
• 0:26
  Speaker 3: was one of the many that had the recall and
• 0:29
  Speaker 3: had to get a new engine.
• 0:31
  Speaker 1: It stalled out.
• 0:32
  Speaker 3: It was a whole thing and the way the government
• 0:36
  Speaker 3: has been doing this thing and all the tariffs, which,
• 0:39
  Speaker 3: by the way, I just saw reports saying that Ford
• 0:41
  Speaker 3: went in the hole because all the terriffs took out
• 0:44
  Speaker 3: all the profits, even though Ford is supposed to be,
• 0:47
  Speaker 3: you know, locally a local car car dealership where they
• 0:52
  Speaker 3: supposed to build here in the US, but they.
• 0:54
  Speaker 1: Get all their materials outside of the US.
• 0:57
  Speaker 3: And apparently again the administration has tax the hell out
• 1:00
  Speaker 3: of steel and all the such for the car industry
• 1:04
  Speaker 3: is bombed. So whatever it's supposed to be helping is
• 1:07
  Speaker 3: not helping. But with that, because of that, I actually
• 1:10
  Speaker 3: got into a really anxious mode in trying to buy
• 1:15
  Speaker 3: a car, because I could if you don't know Atlanta well,
• 1:17
  Speaker 3: and especially if you're not living in a nice area,
• 1:21
  Speaker 3: which is fairly expensive to do. As again, I've also
• 1:25
  Speaker 3: bought a house. Walking is not a thing. Transit is
• 1:28
  Speaker 3: not really a thing. So it is a very heavily
• 1:32
  Speaker 3: relied upon cars. And we do well because in our
• 1:35
  Speaker 3: household we only have one and we try to you know,
• 1:38
  Speaker 3: we've done well with that. But that's even a struggle, honestly,
• 1:43
  Speaker 3: because it is so heavily car pool slash, you know,
• 1:49
  Speaker 3: commuting all of the things that have happened. And when
• 1:51
  Speaker 3: I were to Dajja, I drove every day. It was
• 1:54
  Speaker 3: a whole thing thinking as we are now into like
• 1:56
  Speaker 3: working from home. So that's all good, but with that
• 1:58
  Speaker 3: meant I needed a car. I needed a reliable car.
• 2:01
  Speaker 3: I need to make sure that I got you know,
• 2:03
  Speaker 3: all these things. The interest rates are crazy, if y'all know,
• 2:08
  Speaker 3: you know, like his spike and his doesn't look like
• 2:11
  Speaker 3: it's going down. Whatever has happened after all of our
• 2:15
  Speaker 3: economy busting. Their solution, instead of helping people, they're like,
• 2:18
  Speaker 3: we're going to help corporations so they're able to keep
• 2:22
  Speaker 3: with this level of high interest and don't care about
• 2:28
  Speaker 3: selling anything because there care more about profits than anything else.
• 2:30
  Speaker 3: And to do so, they must go after the consumers,
• 2:33
  Speaker 3: as you know. So with that decided, okay, let me
• 2:35
  Speaker 3: buy a car.
• 2:36
  Speaker 1: I want to.
• 2:37
  Speaker 3: I want to do it before all the tariffs have hit,
• 2:39
  Speaker 3: because I hadn't hit quite yet. We knew it was coming,
• 2:42
  Speaker 3: but no one was really been too anxious about it,
• 2:47
  Speaker 3: as in like raising prices as of yet unless you're
• 2:50
  Speaker 3: going to Toyota. Toyota gives no like they're like, people
• 2:54
  Speaker 3: want our car, We're going to hike up the prices.
• 2:56
  Speaker 1: I mean, we will never negotiate.
• 2:58
  Speaker 3: So with that I decide did that I would go
• 3:01
  Speaker 3: on this journey of the very like overwhelmingly over anxious
• 3:05
  Speaker 3: decision of purchasing a new car. And I will say,
• 3:09
  Speaker 3: as an awkward introvert who hates interacting with strangers, this
• 3:14
  Speaker 3: was a nightmare, a nightmare for me. Like y'all know,
• 3:19
  Speaker 3: my reaction is to get stressed and sleepy. I was
• 3:21
  Speaker 3: so sleepy all. I was so sleepy, and I hate
• 3:24
  Speaker 3: to admit it. But my partner, who is a man,
• 3:26
  Speaker 3: was way better at this than me. First of all,
• 3:29
  Speaker 3: he's not as he's anxious, but he's not much as
• 3:32
  Speaker 3: much of an introvert as I am. And even though
• 3:36
  Speaker 3: my soul felt like it was shriveling into oblivion as
• 3:39
  Speaker 3: they tried to negotiate, because we had desevered several dealerships,
• 3:42
  Speaker 3: including Toyota, BT dubs. I'm not being sponsored by any
• 3:44
  Speaker 3: of these companies, which we have like done a few
• 3:47
  Speaker 3: ads for some of these companies, but Subaru's not one
• 3:51
  Speaker 3: of them, which I feel like Suberu should be calling
• 3:54
  Speaker 3: me hello anyway. But all that to say is we've
• 3:58
  Speaker 3: through all the negotiations to the three for actual dealerships,
• 4:02
  Speaker 3: and y'all, I've been months in the making of looking
• 4:05
  Speaker 3: up and researching things. And if you know about it
• 4:09
  Speaker 3: and you go to a dealership, they expect you to
• 4:11
  Speaker 3: walk out with the car, so it's so stressful anyway.
• 4:13
  Speaker 3: You can't just shop around.
• 4:15
  Speaker 1: It's a thing. I've watched videos, I had done all
• 4:17
  Speaker 1: the things.
• 4:18
  Speaker 3: So in the end, we finally decided on Superu, and
• 4:22
  Speaker 3: I will say it was pretty upfront and no hackle process.
• 4:25
  Speaker 3: There was still things that we did hackle about. But man,
• 4:28
  Speaker 3: I hated this whole thing, which is why I failed
• 4:31
  Speaker 3: for the high interest rate a long time ago. And
• 4:33
  Speaker 3: because of the process of Carvana, I loved it. I
• 4:36
  Speaker 3: didn't talk to anybody. They brought me the car. I
• 4:39
  Speaker 3: had tend like a week to like, you know, test driving.
• 4:42
  Speaker 3: If I wanted to take it back. But by the way, parently,
• 4:45
  Speaker 3: this company is not doing well. I think they've filed
• 4:47
  Speaker 3: bankruptcy a few times, and everybody was so sure that
• 4:49
  Speaker 3: they would like shut down, but they have it yet
• 4:52
  Speaker 3: they still have a little like like uh I see them,
• 4:56
  Speaker 3: you know, convey but like yeah, yeah, like it's like
• 4:59
  Speaker 3: a machine for cars.
• 5:03
  Speaker 1: Anyway. But with that long drawn out story, and shout.
• 5:06
  Speaker 3: Out to Demayer who was the one who helped us throughout,
• 5:10
  Speaker 3: and he did.
• 5:11
  Speaker 1: He was just very upfronted, like this is this, this
• 5:13
  Speaker 1: is this is this.
• 5:14
  Speaker 3: And it was quite funny because we also talked about Tesla.
• 5:17
  Speaker 3: They so I feel like there's an opposite to Tesla.
• 5:21
  Speaker 3: It'd be super U in my mind. But anyway, apparently
• 5:23
  Speaker 3: it's Rivian according to the Electra car people.
• 5:25
  Speaker 1: But what do I know. Again, these are sponsors, so
• 5:28
  Speaker 1: please don't come after me.
• 5:29
  Speaker 3: But with all that long drawn out backstory, of course,
• 5:32
  Speaker 3: with all of that, I immediately started getting Subaru content on
• 5:36
  Speaker 3: my FYP.
• 5:37
  Speaker 1: Y'all.
• 5:37
  Speaker 3: It is a it's a community. So Jeep has a community.
• 5:41
  Speaker 3: Subaru has a community. They have Miata. I don't know
• 5:45
  Speaker 3: if you know about the Miyata.
• 5:46
  Speaker 1: They have a.
• 5:47
  Speaker 3: Giant community like it. It's an interesting thing about cars.
• 5:50
  Speaker 3: They have very loyal communities, to the point so I immediately
• 5:55
  Speaker 3: started getting content about Subaru. Of course I was when
• 5:59
  Speaker 3: we were when I was first driving the car. Any
• 6:01
  Speaker 3: you had ridden with me more than my partner had
• 6:03
  Speaker 3: at one point, and you're like, as I should, as
• 6:06
  Speaker 3: it should be, and I was like, you are correct.
• 6:08
  Speaker 3: It should always be two women in the front, and
• 6:10
  Speaker 3: one of us should be bisexual and queer at the
• 6:13
  Speaker 3: very least, if not both. But but all that to say,
• 6:19
  Speaker 3: because of all of this, you know that it's not
• 6:22
  Speaker 3: a surprise. It definitely leans into the whole. You're most
• 6:24
  Speaker 3: likely a lesbian if you're driving this car, or and
• 6:27
  Speaker 3: or really outdoorsy.
• 6:29
  Speaker 1: I'm neither, but I am about a good brand, I
• 6:33
  Speaker 1: will say that.
• 6:34
  Speaker 3: So again, with all of this, I learned that superu
• 6:39
  Speaker 3: is really for the gaze. When people say they're for
• 6:42
  Speaker 3: the gaze, it really is as they say, And it
• 6:44
  Speaker 3: was a purposeful marketing strategy. And I was like, you
• 6:47
  Speaker 3: know what I needed to say this. I need to
• 6:49
  Speaker 3: talk about this because in the time and frame of
• 6:52
  Speaker 3: everybody backing out of being inclusive, Yes, target, we're looking
• 6:56
  Speaker 3: at you and mini brands just capitalizing on a moment
• 7:00
  Speaker 3: instead of an actual cause. I thought it was interesting
• 7:03
  Speaker 3: to talk about this, and I know there are a
• 7:04
  Speaker 3: few other brands that maybe in that same months, but
• 7:08
  Speaker 3: I could not find many. Ikea, I think had gotten
• 7:11
  Speaker 3: some accolades in the early nineties because they did the
• 7:14
  Speaker 3: same thing, which is not too surprising.
• 7:16
  Speaker 1: But I despise Ikea, not.
• 7:17
  Speaker 3: Because of the store, but because of the way it
• 7:20
  Speaker 3: sucks my soul as well. Like walking into an Ikea
• 7:22
  Speaker 3: feels like I'm being punished on the third level of hell,
• 7:27
  Speaker 3: you know what I mean. The only thing that redeems
• 7:29
  Speaker 3: it usually is a cinnamon roll, and every time I've gone,
• 7:33
  Speaker 3: they've run.
• 7:34
  Speaker 1: Out, So that place is cursed to me. Cursed.
• 7:49
  Speaker 3: So talking about super specifically again not sponsored. Hello, I
• 7:53
  Speaker 3: need some cute things call me So I feel like
• 7:56
  Speaker 3: old producer of the show Andrew would also agree, because
• 7:59
  Speaker 3: he is a tub rud dude. He loves the Yes,
• 8:02
  Speaker 3: he loves this cross track. You and I talked about
• 8:04
  Speaker 3: it when I first bought it. Anyway, So here's a
• 8:07
  Speaker 3: bit from a twenty sixteen article from The Atlantic. Quote
• 8:10
  Speaker 3: in the nineteen nineties, Suberu's unique selling point was that
• 8:13
  Speaker 3: the company increasingly made all will drive standards on.
• 8:16
  Speaker 1: All its cars.
• 8:18
  Speaker 3: When the company's marketers went searching for people willing to
• 8:21
  Speaker 3: pay a premium for all will drive, that identified four
• 8:24
  Speaker 3: groups who were responsible for half of the company's American sales.
• 8:28
  Speaker 3: Teachers and educators, healthcare professionals, IT professionals, and outdoorsy types.
• 8:33
  Speaker 3: Then they discovered a fifth lesbians.
• 8:37
  Speaker 1: Quote.
• 8:38
  Speaker 3: When we did the research, we found pockets of the
• 8:40
  Speaker 3: country like Northampton, Massachusetts, and Portland, Oregon, where the head
• 8:43
  Speaker 3: of the household would be a single person and often
• 8:46
  Speaker 3: a woman, says Tim Bennett, who was the company's director
• 8:49
  Speaker 3: of advertising at the time. When marketers talked to these customers,
• 8:53
  Speaker 3: they realized these women buying suber Rus were lesbians. So, y'all,
• 8:57
  Speaker 3: this is a well earned rumor, this one of those things.
• 9:02
  Speaker 3: And they were like, wait, no, we really are for
• 9:05
  Speaker 3: the gays. And because they were smart, they went on
• 9:07
  Speaker 3: to focus on these five groups. They realized, let's let's
• 9:12
  Speaker 3: let's go to the loyals, the loyal ones, making ads
• 9:15
  Speaker 3: and commercials specifically targeting them. And even with the senior
• 9:19
  Speaker 3: managers they weren't who weren't completely on board at the time,
• 9:23
  Speaker 3: being more appealing to lesbians, like actually focusing the company
• 9:27
  Speaker 3: did it anyway. Even again, it was around the same
• 9:31
  Speaker 3: time as dontuts, Don't Tell, and that was kind of
• 9:33
  Speaker 3: the accepted idea, like don't put it in our faces,
• 9:36
  Speaker 3: which is.
• 9:39
  Speaker 1: Annoying, Like it's like, no one's putting it in your faces.
• 9:42
  Speaker 1: You're putting in your own face because you're taking anoy
• 9:43
  Speaker 1: with rights. But whatever.
• 9:45
  Speaker 3: So it was during this time where everybody's like, yeah,
• 9:48
  Speaker 3: you can be gay, but just don't talk to us
• 9:49
  Speaker 3: about that. And again with that, the company understood that
• 9:53
  Speaker 3: if they were to be loud and using the lgbtquia
• 9:57
  Speaker 3: to sell their products, they needed to be able to
• 10:00
  Speaker 3: support the community within their organization. Uh and the Atlanta
• 10:04
  Speaker 3: continues with this. Superoo of America knew it had to
• 10:06
  Speaker 3: support its gays and lesbian employees if it wanted to
• 10:09
  Speaker 3: appeal to lesbian customers, so they scheduled a meeting with
• 10:12
  Speaker 3: a senior Japanese executive to make the case for domestic
• 10:15
  Speaker 3: partnership benefits. Again, so it's a Japanese company. All.
• 10:18
  Speaker 1: If y'all didn't know, a lot of people kind of.
• 10:20
  Speaker 3: Attributed to I think Australia because of the names of
• 10:23
  Speaker 3: the car, you.
• 10:24
  Speaker 1: Know, like outback, all that.
• 10:26
  Speaker 4: Well, that is all that because I went to bed
• 10:29
  Speaker 4: a dealership in Australia.
• 10:33
  Speaker 3: And my partner was like, wait, it's not it's Japanese.
• 10:36
  Speaker 3: He was confused for a second because I kind of
• 10:38
  Speaker 3: forgot even though it's associated with rugged outback like Australia.
• 10:43
  Speaker 1: Yes, it's actually not, but anyway, Japanese company.
• 10:46
  Speaker 3: So Bennett and his colleagues had prepared to argue their
• 10:48
  Speaker 3: case at length, but the meeting lasted twenty seconds. The executive,
• 10:52
  Speaker 3: who had worked for super U in Canada already knew
• 10:54
  Speaker 3: about benefits for same sex couples. He said, yeah, that's fine,
• 10:58
  Speaker 3: we did that in Canada years ago. Anything else sus
• 11:01
  Speaker 3: been it. It was the easiest thing we did. So
• 11:03
  Speaker 3: they were ready. They were ready to back it. They
• 11:05
  Speaker 3: were already doing it in other countries. It made sense,
• 11:08
  Speaker 3: and I love that. I love that they actually was like, yeah,
• 11:11
  Speaker 3: we're gonna go forward with this without even like hesitation. Again,
• 11:15
  Speaker 3: you gotta love some of the niche as they had, so,
• 11:17
  Speaker 3: Caitlin R. Weiner wrote in her Medium article quote the
• 11:21
  Speaker 3: kind of ads that did end up being successful were
• 11:24
  Speaker 3: those that included subtle coded nods to lesbian culture. For example,
• 11:29
  Speaker 3: a few ads showed subarus with license plates that read
• 11:32
  Speaker 3: Xena Lover or LVR A not to Zena Warrior Princess
• 11:36
  Speaker 3: and Peetown a reference to Provincetown, Massachusetts, which to this
• 11:41
  Speaker 3: day is a popular gay vacation spot. Many ads had
• 11:44
  Speaker 3: taglines there that were double entendres, like get out and
• 11:48
  Speaker 3: stay out, a push for hikers in outdoor and outdoor exercisers,
• 11:52
  Speaker 3: you know with that, or a reference to coming out
• 11:54
  Speaker 3: of the closet.
• 11:56
  Speaker 1: Who's to say?
• 11:57
  Speaker 3: Another tagline was is not a choice, it's the way
• 12:00
  Speaker 3: we are built, referring to the car's construction with all
• 12:02
  Speaker 3: well drive, but not exclusively that.
• 12:05
  Speaker 1: So again, we love zing A Warrior Princess.
• 12:07
  Speaker 2: Here.
• 12:07
  Speaker 1: We've talked about that.
• 12:08
  Speaker 3: You still haven't watched it, have you?
• 12:11
  Speaker 2: No? I haven't.
• 12:13
  Speaker 4: I thought about it though, because we've been discussing what
• 12:18
  Speaker 4: we're going to watch, you know, for movies, and we
• 12:21
  Speaker 4: were talking about maybe doing a show, and I was like,
• 12:23
  Speaker 4: we could do.
• 12:24
  Speaker 1: We could do some good episodes. Yeah, I'll be down.
• 12:27
  Speaker 3: So the agency mul Ryan Nash, which actually specialized in
• 12:31
  Speaker 3: gay marketing, uh, they were part of this campaign they
• 12:35
  Speaker 3: were the ones that did this campaign, and they went
• 12:37
  Speaker 3: from like fully open to tongue in cheek with their
• 12:40
  Speaker 3: different ads. So they started out with like an obvious couple,
• 12:42
  Speaker 3: a lesbian couple, but that wasn't as well accepted as
• 12:46
  Speaker 3: these like niche ads. So they were like, Okay, you
• 12:49
  Speaker 3: know if this work works again And much like those
• 12:52
  Speaker 3: who love to decipher Taylor Swift tens Any, I'm looking
• 12:56
  Speaker 3: at you, the Subaru audiences.
• 12:59
  Speaker 1: Did the same.
• 13:00
  Speaker 3: From the Atlantic article again, they say the delight among
• 13:03
  Speaker 3: niche audience groups in quote decoding the hints and zuero
• 13:06
  Speaker 3: as surprise the marketing team, and in the case of
• 13:09
  Speaker 3: its gay friendly ads, so did straight audience's ignorance. While
• 13:13
  Speaker 3: many gay and lesbian consumers love the shoutouts in the
• 13:16
  Speaker 3: license plates, straight people would only notice features like a
• 13:18
  Speaker 3: bike rack. Uh Poe, who helped come up with a
• 13:21
  Speaker 3: license plate's idea, says he held focus groups with straight
• 13:24
  Speaker 3: audiences where he showed ads featuring gay couples even after
• 13:28
  Speaker 3: an hour of talking about gay issues. They think a
• 13:31
  Speaker 3: man was shopping with his uncle.
• 13:34
  Speaker 1: Wow, wow?
• 13:38
  Speaker 2: And who how do they decide who's the uncle?
• 13:41
  Speaker 1: No, I guess he's one of them. Looked older. I
• 13:44
  Speaker 1: guess it's better than his uncle than not the father.
• 13:47
  Speaker 3: I don't know, but I do think it's funny that
• 13:49
  Speaker 3: they were like having like.
• 13:50
  Speaker 1: Like inside jokes about the straits. Essentially they're like, oh, yeah,
• 13:55
  Speaker 1: they don't get it. This is definitely for us.
• 13:58
  Speaker 3: Of course, some backlash did come about people who are
• 14:01
  Speaker 3: very upset writing in notes saying that they're never going
• 14:03
  Speaker 3: to buy the super Rues again, all these things, But
• 14:05
  Speaker 3: it turns out, much like today, most of the complaints
• 14:09
  Speaker 3: were from people who were never interested in buying a
• 14:12
  Speaker 3: suberru in the first place, or never even own one, like,
• 14:15
  Speaker 3: would not even consider it.
• 14:17
  Speaker 1: So it was kind of one of those things where we.
• 14:18
  Speaker 3: See people getting upset about things like I don't know,
• 14:21
  Speaker 3: going to gay clubs and be like, why does that
• 14:22
  Speaker 3: beget for gay people?
• 14:23
  Speaker 1: You're like, you had a gay club? What are you
• 14:26
  Speaker 1: doing here? What are you doing?
• 14:28
  Speaker 3: You know, Like it's kind of like that same thing again.
• 14:31
  Speaker 3: Suberu isn't the first company to create LGBTQIA centered ads,
• 14:36
  Speaker 3: but they were the first to openly proudly do so
• 14:39
  Speaker 3: and has continued to do so as well. And with that,
• 14:42
  Speaker 3: they offered things like the Rainbow card, which helped many
• 14:47
  Speaker 3: different causes, including giving millions of dollars to things like
• 14:51
  Speaker 3: HIV AIDS research and LGBTQIA centered causes. So they were
• 14:55
  Speaker 3: very specific in what they were doing. Even today, they
• 14:58
  Speaker 3: have options that you can donate through your purchase. They
• 15:02
  Speaker 3: have times and a lot of it, like I've seen
• 15:05
  Speaker 3: with helping animals and such. You know, again, and though
• 15:09
  Speaker 3: we know companies love to take to make money off
• 15:11
  Speaker 3: of marginalized communities, again, what Subaru did at the time
• 15:15
  Speaker 3: was a risk, and the fact that they have relatively
• 15:18
  Speaker 3: stayed loyal to the community is nice to see.
• 15:21
  Speaker 1: Like they have not back down.
• 15:22
  Speaker 3: They continue to do so there's no backing of like,
• 15:26
  Speaker 3: oh no, we're not well, we're not for the gas,
• 15:29
  Speaker 3: like they proudly stand up that and they're cool with that.
• 15:32
  Speaker 1: Of course, they're all.
• 15:33
  Speaker 3: Getto to stop saying helping with animals about the ecosystem.
• 15:37
  Speaker 3: And I say that like lightly because again they're still
• 15:40
  Speaker 3: automotive that builds new cars, so that doesn't help the
• 15:45
  Speaker 3: environment too much, and they don't have too many hybrid offerings.
• 15:49
  Speaker 3: They are doing more that I've seen, but I don't
• 15:51
  Speaker 3: think that's something they've done really well, we'll say, but
• 15:54
  Speaker 3: we'll see, you know, and if you're wondering, they do
• 15:57
  Speaker 3: have interesting accessories which I have not gone an into yet,
• 16:01
  Speaker 3: Like I haven't purchased any of them. But I do
• 16:04
  Speaker 3: lovingly call my car the super Woo.
• 16:08
  Speaker 2: She does, and I'm half convinced that's at least a
• 16:11
  Speaker 2: part of the reason why you went with it.
• 16:15
  Speaker 1: I did.
• 16:15
  Speaker 3: When we were going at car shopping, I did note
• 16:19
  Speaker 3: several several other the things that I wanted were more affordable.
• 16:23
  Speaker 1: With super Us.
• 16:24
  Speaker 3: I will say that, so I did get to have say,
• 16:26
  Speaker 3: but I want to supu Woo. And when we were
• 16:28
  Speaker 3: talking about looking at toyotas, I was like, but I
• 16:31
  Speaker 3: can't say super Woo.
• 16:33
  Speaker 1: It was a little disappointing to think of that.
• 16:36
  Speaker 3: No one seems to appreciate that more than you and
• 16:38
  Speaker 3: my partner, So I appreciate that you appreciate me. But yeah,
• 16:41
  Speaker 3: so that's interesting. I will say again, this is not
• 16:43
  Speaker 3: necessarily endorsement. I've only had this car this year and
• 16:46
  Speaker 3: thus far I do love it. But I feel like
• 16:48
  Speaker 3: because I had such an older model of a car
• 16:51
  Speaker 3: that had a lot of issues, that anything was an upgrade.
• 16:54
  Speaker 3: So I'm not a car in person. So I don't
• 16:56
  Speaker 3: know what to tell you. Then, Yes, I do love
• 16:58
  Speaker 3: mine currently, but I'll I'll come back to me in
• 17:01
  Speaker 3: five years tell me.
• 17:02
  Speaker 1: I'll tell you if it's lasted.
• 17:03
  Speaker 3: So, but I did find this the research interesting, and
• 17:06
  Speaker 3: I do hope I can find more companies that have
• 17:09
  Speaker 3: actually done well for communities like the queer communities, marginalized
• 17:14
  Speaker 3: people in general. You don't see too many. So even
• 17:18
  Speaker 3: though I'm not like EA capitalism, at least those who
• 17:21
  Speaker 3: have good practices are good to see.
• 17:25
  Speaker 4: Yeah, and I think it paid off for them, and
• 17:27
  Speaker 4: that's a lesson which other companies would learn. Because it's
• 17:32
  Speaker 4: funny that I never knew about all this ad campaign
• 17:37
  Speaker 4: or anything, but I still knew it was associated with lesbians.
• 17:41
  Speaker 2: And they they have a loyal fan base.
• 17:44
  Speaker 4: They like you said, they have people that are in
• 17:48
  Speaker 4: part because of this, like that is my car company.
• 17:53
  Speaker 2: They support me, I support them. I think that's worth
• 17:56
  Speaker 2: a lot. A win's a win, it is.
• 17:59
  Speaker 4: It is.
• 18:00
  Speaker 2: Well, thanks for bringing this story.
• 18:02
  Speaker 4: I don't know about this. It's very interesting to us,
• 18:05
  Speaker 4: Samantha H.
• 18:06
  Speaker 2: Listeners.
• 18:07
  Speaker 4: If you have any thoughts about this, please write in
• 18:09
  Speaker 4: and let us know. You can email us at hello
• 18:11
  Speaker 4: at stuff Onnever Told You dot com. You can find
• 18:13
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• 18:15
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• 18:17
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• 18:19
  Speaker 4: get wherever you get your books.
• 18:20
  Speaker 2: Thanks as ays to.
• 18:21
  Speaker 4: A super producer, Christenior executive producer My and your contributor Joey.
• 18:24
  Speaker 2: Thank you and thanks to you for listening. Stuff I
• 18:26
  Speaker 2: Never Told You is prediction by heart Radio.
• 18:28
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• 18:31
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