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How to Perform a Competitive Analysis | Ep. #34
In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes.
Time Stamped Show Notes:
00:22 – How you can do a competitive analysis.
00:45 – If you use a tool like SEMrush or Ahrefs, you can find top performing pages.
01:10 – See what you can steal from those pages.
01:45 – An example: Companies using a hub-and-spoke model
02:40 – The BuiltWith Tool
03:04 – WhatRunsWhere captures your competition’s ads
03:20 –SEMrush…
The skinny
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