Latest / CPG Week by BevNET & Nosh
Beyond Enters The Phytosphere And Whey's Capacity Woes
In this episode:
This week, BevNET CPG Media senior reporters Brad Avery and Lukas Southard get jacked talking about protein, exploring Beyond's expansion into new protein formats and the whey supply shortage. Later in the show, the hosts discuss Battle Bars' rebrand, energy brand Echelon's new strategy and a legal dispute between Big Food and Big Sugar.
Show Highlights:
1:00 - Brad explains how Beyond is expanding its repositioned identity as an alt protein brand into new categories like bars and powders.
5:00 - As demand for more protein continues across food and beverage categories, the…
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