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Latest / North American Ag Spotlight: Agriculture & Farming News and Views

Marketing Through Headwinds: Ag Marketing Strategies in an Uncertain Economy

Season 5: Episode 213

In this episode of North American Ag Spotlight, Chrissy Wozniak sits down with Raquel Gottsch Koehler, Co-Owner and Chief Marketing & Creative Officer of Rural Media Group, to talk about how agri-marketing is shifting in 2025 and what’s truly working in today’s uncertain economy.

Raquel shares her unique perspective as the next generation leading RFD-TV, Rural Radio on SiriusXM, and FarmHER + RanchHER, balancing her late father’s legacy with bold innovation. She discusses how rural audiences are consuming content differently than just a few years ago, the growing…

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