How to answer a prospect's "Why Should I Choose You?" question with Ian Chamandy

Between Now and Success · May 23, 2016 · 43m

If a prospect asked you, "Why should I choose you?," could you answer it in seven words or less? In this world of short attention spans, you better be able to.

The rap on financial advisors is they all sound the same. In the past, you could get away with that because there was so much business to go around and consumers were less discerning. Today, it's a much more competitive world and this means you must find a way to become "uniquely remarkable" or else resign yourself to commodity level income.

Ian Chamandy is the co-author of the incredible book, Why Should I Choose You? He joins the…