Latest / Multifamily Collective Podcast
1,757 Redefining the Comp Shop - Part 1
Today, we are discussing comp shops in the multifamily property management space. You might be wondering, what exactly is a comp shop? Simply put, it's when your team visits competing apartment communities to understand why prospects might choose them over you. Whether these competitors are next door, down the road, or aspirational, they are anyone you might lose a lease to. In today's market, comp shopping goes beyond just visiting these properties. It's about immersing your sales team in the entire neighborhood experience. Give them gift cards and send them to local spots like the taqueria…
The skinny
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