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Ep. 170 Sales Is a Life Skill and Why Most Teams Get It Wrong
Show Notes:
In this powerful episode of the Business Growth Spotlight, host Heidi Schalk of HLH Growth Solutions sits down with Maria Edelson, founder of Edelson IO and former executive at Procter & Gamble.
With more than 35 years at Procter and Gamble and over 15,000 professionals trained across 86 countries, Maria shares how she transformed world class corporate sales frameworks into a scalable global training platform that delivers measurable ROI.
This episode dives deep into:
• Why selling is a life skill, not just a job
• How to overcome resistance from experienced sales teams
• Why real…
The skinny
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