Is your sales process ready for buyers who research with AI? ft. Matt Finch
Ben and I are joined by our first guest of the season: Matt Finch, Founder of Demo Atelier and longtime SE and sales enablement leader.
Buyers now show up to sales calls with a shortlist built by AI and their network. We talk about what that means for your website, your demos, and how you run discovery.
We cover:
Why a “contact sales” button loses medium-intent buyers
How Matt’s restaurant tech days shaped his take on personalized demos
Why you lose a demo in the first 30 seconds
What discovery looks like when the buyer has already seen your product
A competitor gave a prospect login…
The skinny
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