Latest / Earn Your Leisure / EYL #192 Don Cannon on Tech, Entertainment & Signing Lil Uzi Vert & Jack Harlow

Transcript

EYL #192 Don Cannon on Tech, Entertainment & Signing Lil Uzi Vert & Jack Harlow · Earn Your Leisure

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  Speaker 2: Conviction mean because I'm convicted. I'm super passionate about music.
• 1:05
  Speaker 2: I mean if I don't have and this goes for anything,
• 1:07
  Speaker 2: if I'm dealing with people you know, uh other parts
• 1:11
  Speaker 2: and other companies. I love conviction. The fact that you
• 1:14
  Speaker 2: will fight lions, tigers and bears to be in a
• 1:17
  Speaker 2: position that you always wanted to be just does something
• 1:21
  Speaker 2: to me. And that's what I see an artists. And
• 1:23
  Speaker 2: you know, some artists come convicted but aren't talented. But
• 1:26
  Speaker 2: you know, I'm always fighting for the passion and conviction
• 1:30
  Speaker 2: for artists and the visions like visionaries are very important
• 1:33
  Speaker 2: to me.
• 1:35
  Speaker 3: My graduates from my school being forced backdrop drop drop.
• 1:54
  Speaker 4: All right, guys, welcome back eu y L Atlanta headquarters.
• 1:59
  Speaker 2: This is like second home. You spend so much time
• 2:02
  Speaker 2: out here. Shout out to I got Rose, he.
• 2:04
  Speaker 4: Stopped buying his car, show the biggest yesterday and give
• 2:07
  Speaker 4: him to school sid access.
• 2:07
  Speaker 2: Extremely inspiring situation. Yeah, ain't time to get a child
• 2:11
  Speaker 2: with up Rose. So he's funny. He's real funny doing that.
• 2:15
  Speaker 5: Shout out to the promise slam Man.
• 2:17
  Speaker 2: So y'all know we love music.
• 2:19
  Speaker 4: So this episode is something that I'm actually excited about
• 2:21
  Speaker 4: because you know, we've talked to like a lot of
• 2:24
  Speaker 4: musicians that's in front of the camera a lot looking
• 2:28
  Speaker 4: fat Joe, Jim Jones, t I master piece kind.
• 2:33
  Speaker 5: Of music both Yah.
• 2:35
  Speaker 4: Yeah, well they're all like real famous, But my favorite
• 2:39
  Speaker 4: interviews have actually been with the music people behind the scenes.
• 2:43
  Speaker 2: Chris Gutty for sure, that's one of my favorite cities day.
• 2:49
  Speaker 6: Jered not Derek, Yeah, dang, but dings kind of behind.
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  Speaker 5: We will be hard pressed to says behind the scenes,
• 3:00
  Speaker 5: but those are.
• 3:01
  Speaker 2: Always good stories for people like that.
• 3:04
  Speaker 5: So with Don Cannon, no, you gotta do it right.
• 3:07
  Speaker 2: No, I'm gonna get to that point.
• 3:10
  Speaker 4: So I always feel like whenever there's a partnership, there's
• 3:13
  Speaker 4: always one person that's more out there a.
• 3:16
  Speaker 2: Lot of times, right, and then there's always one person that's.
• 3:18
  Speaker 4: More behind the scenes. So you might have heard of
• 3:21
  Speaker 4: DJ Drama pretty sure. DJ Drama legendary, Jangst the Grill.
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  Speaker 5: Yeah, yeah, I'm.
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  Speaker 4: Always been a legend for like, you know, as long
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  Speaker 4: as I can remember. But it's partner Don Cannon. So
• 3:35
  Speaker 4: if you don't know Don Cannon, you probably heard the
• 3:37
  Speaker 4: drop Canon Canon.
• 3:39
  Speaker 5: We gotta do it right.
• 3:40
  Speaker 2: So you're from Philly originally, right, Yeah.
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  Speaker 4: Yeah, So you guys came out here and started a
• 3:45
  Speaker 4: food called the Affiliates, right, Yes, Philadelphia moving to Atlanta, yes, sir.
• 3:51
  Speaker 5: So yeah, but it's not just you and Drama, right,
• 3:53
  Speaker 5: It was you, Drama and Sense.
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  Speaker 2: There was some other members that we had as we
• 3:58
  Speaker 2: expanded as a DJ. The crew we we offspring from
• 4:03
  Speaker 2: the super Friends, which originally was like DJ Mars and
• 4:05
  Speaker 2: DJ Trauma the Legends of Atlanta first gotcha, we springboarded that.
• 4:10
  Speaker 4: So, I guess the best way to describe you DJ
• 4:14
  Speaker 4: songwriting and producer label on yes, sir, music.
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  Speaker 2: Man across the board.
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  Speaker 4: But and another thing is, you guys aren't really vocal
• 4:23
  Speaker 4: as far as like dancing in the videos and stuff
• 4:26
  Speaker 4: like that, but they actually have a very impressive record label.
• 4:29
  Speaker 4: It's one of the most impressive rostas headline by.
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  Speaker 5: Little Uzi Bird, absolutely and right now.
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  Speaker 2: So that's comparable with anybody right now.
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  Speaker 5: Yeah, I put it up there.
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  Speaker 6: Yeah, I mean, you can't go anywhere without hearing that
• 4:44
  Speaker 6: glamorous just those two.
• 4:47
  Speaker 5: You can't.
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  Speaker 2: You can't.
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  Speaker 5: I mean, and that's general, Like my kids know that
• 4:50
  Speaker 5: song and don't know that's all.
• 4:53
  Speaker 4: Because it's not like you know, little babies on quality Control.
• 4:56
  Speaker 4: What I'm saying, it's like it's branded.
• 4:59
  Speaker 2: Where they're late. Well is you probably didn't even know
• 5:02
  Speaker 2: what that intentionally, Yeah, because when we started, we really
• 5:07
  Speaker 2: wanted you know, when we started, really we had an
• 5:10
  Speaker 2: artist named Really the Kid and one of the things
• 5:13
  Speaker 2: we were doing. We were over shining the artists. We're
• 5:16
  Speaker 2: out in front, pushing it too much, and people don't
• 5:19
  Speaker 2: give a chance for the real time to come out.
• 5:21
  Speaker 2: So they're basically like, man, you're just front running, front running.
• 5:23
  Speaker 2: So we started this time. It's like, yo, let's just
• 5:26
  Speaker 2: be like the Rising Network. I know, y'all remember the
• 5:28
  Speaker 2: commercial where the person's out there and they just had
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  Speaker 2: the network. We just always wanted to be the rising
• 5:33
  Speaker 2: Network to the artists. That way they can live on
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  Speaker 2: their own, express their true talents without us being people saying, oh,
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  Speaker 2: they just co signed it. That's why it's wanting and
• 5:42
  Speaker 2: that's what the attention was. And you know, it's a
• 5:45
  Speaker 2: gift in the curse because later on you have to
• 5:48
  Speaker 2: kind of push the name to give you know, the
• 5:51
  Speaker 2: effect of the housing Brandon. But you know later on,
• 5:55
  Speaker 2: you know, earlier it was just perfect. You know, Jack
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  Speaker 2: can run around and do his things, and I don't
• 5:59
  Speaker 2: feel like we like, yes crutches, you know.
• 6:02
  Speaker 6: So the original, like I heard Drums say that, he
• 6:05
  Speaker 6: was saying, like, originally Generation Now was for artists who
• 6:09
  Speaker 6: weren't going to get the gangs, the grills, because that
• 6:10
  Speaker 6: was like major.
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  Speaker 5: You had to be a major artist to get that.
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  Speaker 6: And so who was like the first couple of artists
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  Speaker 6: that you fought found, like, you know what, this would
• 6:19
  Speaker 6: be a great fit for generation now going forward.
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  Speaker 2: Uh the first artist, honestly, we had two. So one
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  Speaker 2: was Uzi Vert. One was skiing over the West Coast.
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  Speaker 2: He was already an underground king. People loved him running around.
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  Speaker 2: He was, you know, rapping, you know, different ciphers and stuff.
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  Speaker 2: And then you know, Uzi was something I found be
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  Speaker 2: on the road DJing in Atlantic City. I was riding
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  Speaker 2: back from Atlantic City and I heard him on the radio.
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  Speaker 2: I called the radio like, who is this kid? Like,
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  Speaker 2: it's this new kid in Philly named Uzi Vert. Slid
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  Speaker 2: right back to Philly. I need the meeting. He hooked
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  Speaker 2: me up. I met with him in this dungeon, a
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  Speaker 2: real dungeon and like many younger Philly and it was
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  Speaker 2: just in there. He had his hoodie on, he was
• 6:59
  Speaker 2: playing records, all of them was fire. And then he
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  Speaker 2: started telling me all the stuff he was listening to.
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  Speaker 2: So by the time I got back to Atlanta, I
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  Speaker 2: told Drama, I'm like yo, because we had stopped doing
• 7:08
  Speaker 2: the record label thing. For a little bit. He took
• 7:10
  Speaker 2: a job at death Jam. It was just learning the
• 7:13
  Speaker 2: ins and out to the business. And you know, through
• 7:17
  Speaker 2: through the trials, I was like drying, we should do
• 7:19
  Speaker 2: it again, bro right lighton Lake. Marrison is one of
• 7:23
  Speaker 2: our partners too, managing drama at the time. We just
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  Speaker 2: made the collective. The most important thing in that whole
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  Speaker 2: space with UZI was that the whole time we was
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  Speaker 2: in Philly, he was acting like he who I was
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  Speaker 2: or whatever. He's just quite so good. I tell Hi, John, like, yo,
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  Speaker 2: start again. I showed his children, the kids, like, come on,
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  Speaker 2: let's do it. He called me randomly like, Yo, you're
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  Speaker 2: gonna sign me? And what man, what we're doing? Man?
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  Speaker 2: What were done? You know what I mean, You're gonna
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  Speaker 2: pop this thing off? Yeah, He's like, man, I know
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  Speaker 2: what you do. I know what's going on. Let's get
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  Speaker 2: to it. And that's what the most important thing I knew.
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  Speaker 2: He was convicted, convinced that we team for him.
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  Speaker 6: So a lot of I'm sure a lot of people
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  Speaker 6: come to you trying to express their talent. Absolutely, what
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  Speaker 6: are you looking for when you're trying to find an
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  Speaker 6: artist to be that next person on generation?
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  Speaker 5: Now?
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  Speaker 6: Like you saw the conviction in Uzi, but in other artists,
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  Speaker 6: just things that you're seeing and not seeing.
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  Speaker 2: What are some of those me personally? Conviction? You know
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  Speaker 2: what I mean, Because I'm convicted. I'm super passionate about music.
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  Speaker 2: I mean if I don't have and this goes for anything,
• 8:31
  Speaker 2: if I'm dealing with people, you know, other parts and
• 8:35
  Speaker 2: other companies. I love conviction. The fact that you will
• 8:38
  Speaker 2: fight lions, tigers and bears to be in a position
• 8:42
  Speaker 2: that you always wanted to be just does something to me.
• 8:45
  Speaker 2: And that's what I see an artists. And you know,
• 8:47
  Speaker 2: some artists come convicted but aren't talented. But you know,
• 8:51
  Speaker 2: I'm always fighting for the passion and conviction for artists.
• 8:54
  Speaker 2: And the visions, like visionaries are very important to me
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  Speaker 2: because we can we can go out here the dopest records,
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  Speaker 2: but if you don't have a vision for where you're going,
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  Speaker 2: I can't help you as an exec or. I can't
• 9:05
  Speaker 2: help you as a producer or executive producer because it
• 9:08
  Speaker 2: doesn't allow me to give you, you know, the the
• 9:12
  Speaker 2: nutrients to grow or the band aids. The fix was wrong.
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  Speaker 2: So that's like my most important thing is just conviction
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  Speaker 2: and being passionate about this, you know what I mean?
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  Speaker 2: All right? So what we do this as far as
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  Speaker 2: you actually being a label on the record?
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  Speaker 4: Righting the business side of partnering with a label, HM,
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  Speaker 4: let's start.
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  Speaker 2: How does that look like? You have an endprint? You're
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  Speaker 2: with Atlantic? Yeah? All right?
• 9:39
  Speaker 4: So you go to Atlantic, you say, you know, we
• 9:42
  Speaker 4: want to start this label. How do they give you
• 9:45
  Speaker 4: up front advanced money? It's like a partnership, Like, how
• 9:50
  Speaker 4: does this work.
• 9:50
  Speaker 2: Where you actually have a relationship with the label. So
• 9:54
  Speaker 2: how we started? At first we signed UZI as a
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  Speaker 2: production company, so we went to get distribution helped from
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  Speaker 2: the label. As we grew, we grew into a joint venture.
• 10:06
  Speaker 2: Obviously joint ventures you know, sharing profits fifty to fifty
• 10:09
  Speaker 2: and taking on, you know, the artists in the world together.
• 10:13
  Speaker 2: When you know, when you're a production company is kind
• 10:15
  Speaker 2: of like I do what I say, you know what
• 10:19
  Speaker 2: I mean, and y'all follow through And then you know,
• 10:21
  Speaker 2: in a joint venture with Atlantic, it's just you know,
• 10:24
  Speaker 2: we're putting our heads in together to build artists. We
• 10:28
  Speaker 2: still have control over the budgets. Sometimes it's advanced, sometimes
• 10:32
  Speaker 2: it's not. But mostly we don't get advances for signing
• 10:36
  Speaker 2: artists to the joint venture. It's to the artists solely,
• 10:41
  Speaker 2: you know, joint ventures. You know, normally you don't take
• 10:46
  Speaker 2: care of the financial.
• 10:48
  Speaker 4: Obligation, so the regul label will come in and help
• 10:51
  Speaker 4: financially the fund the infrastructure. Yeah, and that's the benefit
• 10:56
  Speaker 4: of actually doing as opposed to complete and completely independent.
• 10:59
  Speaker 2: Yeah, right, a motally plus you know, even the infrastructure,
• 11:02
  Speaker 2: Like we came with a whole infrastructure already, we had
• 11:04
  Speaker 2: in RNs in place, we had a general manager, we
• 11:07
  Speaker 2: had creatives already ready, So it was like a win
• 11:11
  Speaker 2: win for them. They just wanted to be in business
• 11:13
  Speaker 2: because we had the eye and the air for the
• 11:15
  Speaker 2: talent and you know, it's easier than you know, and
• 11:18
  Speaker 2: it's coming at you know the past five six years,
• 11:22
  Speaker 2: you know, maybe longer than that label was a bad word.
• 11:26
  Speaker 2: So it was like nobody wanted to sign to a label. So,
• 11:29
  Speaker 2: you know, just having an incubation it's a protection for
• 11:32
  Speaker 2: artists too to you know, I feel like you know,
• 11:35
  Speaker 2: somebody's caring about you know, they won't have to keep
• 11:38
  Speaker 2: going up the label to figure out how they can
• 11:40
  Speaker 2: get a video doing a budget. You know, people speak
• 11:42
  Speaker 2: speaking form and they can be creative.
• 11:45
  Speaker 5: When you started with Drum, right, and I think y'all
• 11:48
  Speaker 5: y'all had a situation asilum, yeah right, and then you
• 11:51
  Speaker 5: took a break obviously you went to work at dev
• 11:54
  Speaker 5: gym and came back. What's that conversation right? Right?
• 11:57
  Speaker 6: Because y'all started business and then y'all work partners anymore,
• 12:00
  Speaker 6: but we still remaining like a friendship or brotherhood.
• 12:04
  Speaker 5: And then did you need to have some convincing.
• 12:05
  Speaker 6: To say, all right, I have the situation, I think
• 12:07
  Speaker 6: we should do it bad?
• 12:08
  Speaker 5: Like what was that conversation right? To come back together?
• 12:11
  Speaker 2: It was a tough period because first and foremost, and
• 12:16
  Speaker 2: I said this before, it's very hard for friends and
• 12:19
  Speaker 2: business to mix, you know what I mean? So you know,
• 12:22
  Speaker 2: when I came to Atlanta, he was already moving. They
• 12:25
  Speaker 2: a little older than me, and he was already moving
• 12:27
  Speaker 2: in Atlanta. He had a name, So when I came down,
• 12:30
  Speaker 2: you know, he took me in like yo, you know,
• 12:33
  Speaker 2: I mean he talented partners and sense as well. And
• 12:40
  Speaker 2: in around two thousand and six we went to asylum
• 12:43
  Speaker 2: and we had a situation, but again we was front
• 12:46
  Speaker 2: running it, and you know, people were signing were just
• 12:49
  Speaker 2: being too in front of the idea of the artists,
• 12:52
  Speaker 2: you know what I mean. So then you know that
• 12:55
  Speaker 2: we had the raid that happened, yes, and that kind
• 12:58
  Speaker 2: of drove a wedge because at that time we didn't
• 13:01
  Speaker 2: know why was happening and what for all we knew
• 13:05
  Speaker 2: was we were young and hungry. We were booming in
• 13:08
  Speaker 2: the mixtape and breaking artists that wasn't ours, you know
• 13:11
  Speaker 2: what I mean. And honestly, I think that if we
• 13:16
  Speaker 2: had like a Kevin Lyles, we had like a Russell
• 13:19
  Speaker 2: Simmons or somebody to come put the arms like, yoall,
• 13:21
  Speaker 2: I see what y'all doing with the mixtape game. This
• 13:23
  Speaker 2: is how y'all turn it into a real business, or
• 13:26
  Speaker 2: this is how you start signing artist to yourself. You know,
• 13:31
  Speaker 2: I think that would have helped us a lot. But
• 13:32
  Speaker 2: I think that that raid drove a wedge because we
• 13:35
  Speaker 2: didn't know what the trust, you know, we had we
• 13:37
  Speaker 2: were going through. We had separate lawyers, financial stuff, so
• 13:41
  Speaker 2: we kind of pointing the fingers and so we separated.
• 13:44
  Speaker 2: And then you know, once we had a chance to
• 13:46
  Speaker 2: come back years later and sit down, the first thing
• 13:49
  Speaker 2: we was like, why aren't we mad at each other,
• 13:50
  Speaker 2: you know what I mean. So that's what happened, and
• 13:54
  Speaker 2: you know that's how we got back into the swing
• 13:56
  Speaker 2: of things of you know, honestly building a business.
• 14:00
  Speaker 6: So two things really clearly from a business standpoint, you
• 14:04
  Speaker 6: guys were building artists like if they got it, like
• 14:07
  Speaker 6: I said, you got against the grill, you were major
• 14:09
  Speaker 6: and it helped spread the growth of that artist. I
• 14:12
  Speaker 6: wonder like if labels were looking at like they were
• 14:14
  Speaker 6: trying to get their artists to be on and from
• 14:17
  Speaker 6: that standpoint, did you guys see it from your business
• 14:19
  Speaker 6: and like, you know what we're building all these artists,
• 14:22
  Speaker 6: we should we should have ours, Like let's really focus
• 14:25
  Speaker 6: on what we have to do. Like, was those two
• 14:26
  Speaker 6: things happened simultaneously.
• 14:28
  Speaker 2: Yeah, it was tricky because you know from two thousand
• 14:31
  Speaker 2: and three, you know our first I always tell the
• 14:33
  Speaker 2: story too. I think Drahn told it. Generation Now started
• 14:36
  Speaker 2: as a mixtape. Our first artist that we broke under
• 14:39
  Speaker 2: with Stack quote Joe Buttons and Kaye West. The second
• 14:42
  Speaker 2: one was Corey Gunns Joel Santana I think free Way right.
• 14:49
  Speaker 2: So as we were building, we got into a space
• 14:53
  Speaker 2: where mix tapes was just for everything else, and it
• 14:58
  Speaker 2: was like we was gett thanks for blowing up the artist.
• 15:02
  Speaker 2: You know. You know, the labels came in and they
• 15:05
  Speaker 2: used it as advice, but it was still a great
• 15:08
  Speaker 2: area and mixtapes because it was still like a ground
• 15:10
  Speaker 2: level marketing h scheme, you know what I mean. So
• 15:16
  Speaker 2: you know, we brought we brought some things to it
• 15:19
  Speaker 2: where we were taking one artist breaking them through mixtapes
• 15:22
  Speaker 2: and traditionally mixtapes was a bunch of songs from different artists.
• 15:27
  Speaker 2: If one catch then that's how they blew up. You know.
• 15:30
  Speaker 2: We were doing one whole mixtape with the artists, so
• 15:32
  Speaker 2: it looked like an album. So we were in the
• 15:34
  Speaker 2: you know, in the raised situation. We didn't understand because
• 15:38
  Speaker 2: a lot of the labels, it was a great area
• 15:40
  Speaker 2: for them, you know, they're locked into the RIAA, you know,
• 15:43
  Speaker 2: and it's just a lot of copyright things going on.
• 15:46
  Speaker 2: So it was, you know, we didn't know what were doing.
• 15:48
  Speaker 2: We were doing everything safe and you know, you know
• 15:54
  Speaker 2: from the jump positive and it turned into a negative
• 15:57
  Speaker 2: thing somewhere down the line, and you didn't understand. So
• 16:00
  Speaker 2: we're doing all as artists for you know, labels came
• 16:03
  Speaker 2: to us to break artists you know, it was no secret.
• 16:05
  Speaker 2: It was under the table, real label checks, you know,
• 16:09
  Speaker 2: and then you know it was an artist you know
• 16:11
  Speaker 2: that weren't they didn't get that chance. You know. We
• 16:14
  Speaker 2: remember like they the band are coming to see us
• 16:18
  Speaker 2: life and just just running in the pall wall and
• 16:20
  Speaker 2: just people just like acknowledging the brand and just it
• 16:24
  Speaker 2: turned into something so big that everybody wanted a part of.
• 16:28
  Speaker 2: Like you're saying, from the label standpoint or the independent standpoint,
• 16:31
  Speaker 2: it just it was there.
• 16:33
  Speaker 4: So let me ask you this. Some people don't know
• 16:36
  Speaker 4: what happened. I remember actually what happened. So it's like
• 16:39
  Speaker 4: ourselves with good family. Yeah, you guys got raised. We
• 16:43
  Speaker 4: had a situation. The Feds came and it was like
• 16:46
  Speaker 4: you selling mixtapes and you wouldn't.
• 16:50
  Speaker 2: Think that that would be like a federal investigation.
• 16:52
  Speaker 4: Yeah, what exactly can you explain exactly what happened with
• 16:55
  Speaker 4: that situation?
• 16:57
  Speaker 2: From my knowledge? And I still still did getting to
• 17:00
  Speaker 2: figure it out. But I think that Atlanta was really
• 17:03
  Speaker 2: big in bootlegging, so like a lot of movies, a
• 17:08
  Speaker 2: lot of CDs and stuff, and we have gotten so
• 17:11
  Speaker 2: big as a brand to get it bootlegging our cvs
• 17:14
  Speaker 2: and when they did an investigation, I think they were
• 17:18
  Speaker 2: looking into the CDs from a standpoint of John Legends
• 17:22
  Speaker 2: on the cover with these guys nos Barcolay's on the cover.
• 17:25
  Speaker 2: They're taking new artwork and put it on their album,
• 17:29
  Speaker 2: selling the album and it's not a mixtape because nobody
• 17:33
  Speaker 2: really picked up the mixtape. And I was like, yo,
• 17:35
  Speaker 2: Beyonce is really doing a drop for these guys, you
• 17:39
  Speaker 2: know what I'm saying. So that was where the great
• 17:41
  Speaker 2: area was, like you know, when they picked up I
• 17:43
  Speaker 2: think they picked up some bootletters. They had to see these,
• 17:47
  Speaker 2: and they asked them where they got them from, and
• 17:48
  Speaker 2: they said it from us, So they took it as
• 17:51
  Speaker 2: all the movies.
• 17:56
  Speaker 6: Yes, I was trying to figure like I saw it
• 17:58
  Speaker 6: was like Rico, I'm like, how do you get ak
• 18:00
  Speaker 6: I'm like that Force.
• 18:01
  Speaker 2: Wan's, Louis Vauton, pocketbooks.
• 18:03
  Speaker 5: All this.
• 18:05
  Speaker 2: They didn't even know. They just they probably coincidentally had
• 18:12
  Speaker 2: a gangst girls in they hand. It was like, where
• 18:13
  Speaker 2: are you getting this stuff from? And they was like,
• 18:15
  Speaker 2: we got it from down there. So they thought all
• 18:17
  Speaker 2: of that stuff came from us, because when we eventually
• 18:20
  Speaker 2: went to go get our stuff from the actual you
• 18:22
  Speaker 2: know the place where you know the parties have their stuff.
• 18:28
  Speaker 2: They had everything from fake uh metal detectors, persons, mountains. Yes,
• 18:38
  Speaker 2: that's a lot of stuff that they just confiscated, just
• 18:40
  Speaker 2: running in places and.
• 18:42
  Speaker 5: You're looking at the corner like the man, I'm just like.
• 18:47
  Speaker 2: C these they took, you know, all the computers and stuff.
• 18:49
  Speaker 2: So I think that the gray area again was the
• 18:52
  Speaker 2: fact that they thought everything came from us, and once
• 18:57
  Speaker 2: it was figured out, I think, like we always talk about,
• 19:00
  Speaker 2: it was just one kid. There was a huge familis.
• 19:02
  Speaker 2: He worked at the R and he was in there
• 19:06
  Speaker 2: adamantly showing them that we're not blue letters, like they
• 19:09
  Speaker 2: was planning it for the authorities, like, yo, no, listen,
• 19:12
  Speaker 2: these guys do this. They have this artist to do
• 19:14
  Speaker 2: all this, and they actually listen to the kid kid
• 19:18
  Speaker 2: like I still don't.
• 19:19
  Speaker 5: Know, I'm not saying and now gonna find him in
• 19:23
  Speaker 5: this interview is gonna do it.
• 19:25
  Speaker 2: He was just basically, you know, uh campaigning for us
• 19:29
  Speaker 2: around that time, and I think once they understood what
• 19:32
  Speaker 2: was going on, it was okay, this is these are
• 19:35
  Speaker 2: the good guys and and by law is still a
• 19:39
  Speaker 2: space where they can't really like they're the champions raise
• 19:43
  Speaker 2: their arms because it's still they're put in place to
• 19:46
  Speaker 2: protect the artists from copyright infringement and stuff. So it's
• 19:50
  Speaker 2: still like I think, so it's like, let's dissolve it
• 19:54
  Speaker 2: just kind of hopefully it goes under the character or whatever,
• 19:58
  Speaker 2: you know.
• 19:58
  Speaker 4: So all right, so moving along into a music game,
• 20:02
  Speaker 4: signing artists sign look signed Jay Rolo. From an outside perspective,
• 20:10
  Speaker 4: can you give us like a dummy's guides like an
• 20:13
  Speaker 4: artist kind of like a standard artist contract, we had
• 20:16
  Speaker 4: the terms three sixty a lot, you know, like multiple
• 20:18
  Speaker 4: album deal via up front advances and stuff like that,
• 20:21
  Speaker 4: Like what kind of what kind of what's a typical
• 20:24
  Speaker 4: artist deal that you know a new artist can expect
• 20:28
  Speaker 4: to get more regulated?
• 20:30
  Speaker 2: The difference now, I mean in the past three years.
• 20:33
  Speaker 2: I mean even with like somebody like twenty one Savage
• 20:35
  Speaker 2: and stuff, when they went into their deals, they went
• 20:37
  Speaker 2: in for master ownership. I say, he almost like something
• 20:42
  Speaker 2: it's crazy because he a smart dude. I remember him
• 20:44
  Speaker 2: coming to the studio and he was working with Metro
• 20:47
  Speaker 2: and we had a couple of side conos and he
• 20:49
  Speaker 2: was like really into like having ownership, and at that
• 20:53
  Speaker 2: time I didn't understand what he was saying, because it
• 20:56
  Speaker 2: was like, man, you sell artists, like, how is this
• 20:59
  Speaker 2: going to happen? But he got so hot that, you
• 21:02
  Speaker 2: know what I mean, he wound up getting that type
• 21:03
  Speaker 2: of deal. Now you're seeing artists going for that, owning,
• 21:09
  Speaker 2: owning parts of their masters, owning their whole masters. People
• 21:14
  Speaker 2: doing licensed deals where a lot of that's popular now,
• 21:17
  Speaker 2: where people are just licensing a project for a certain
• 21:19
  Speaker 2: around of years and getting it back after they're done.
• 21:23
  Speaker 2: You got three sixty deals. I don't know if too
• 21:25
  Speaker 2: many people know about three sixty deals, but they're just
• 21:27
  Speaker 2: a they're just you know, with labels, you know, and
• 21:31
  Speaker 2: dummy terms. Look at coverage over everything. So like if
• 21:36
  Speaker 2: you blow up in a movie, they want to piece,
• 21:39
  Speaker 2: you know, get the commercial.
• 21:41
  Speaker 5: Deals on tours, merchandizing.
• 21:44
  Speaker 2: Yeah, and you know their deals that some people call
• 21:47
  Speaker 2: bad because people don't want them and everybody's business. Some
• 21:50
  Speaker 2: people think it's good. I mean, it's definitely protection on
• 21:55
  Speaker 2: a label side, because if you get into a space
• 21:58
  Speaker 2: where you're blowing this artists up and making the biggest
• 22:01
  Speaker 2: artists in the world, but then they go on and
• 22:03
  Speaker 2: do movies, you're only in the catalog business. Now you're
• 22:06
  Speaker 2: not in you know, the movie business with them or
• 22:09
  Speaker 2: the sneaker deal business. I'm always that person because I'm
• 22:12
  Speaker 2: always sharing and it's all about you know, not abusing it,
• 22:17
  Speaker 2: but being a part where you're sharing the wealth. You know,
• 22:21
  Speaker 2: my business with you guys. I want you guys to
• 22:24
  Speaker 2: get y'all rightfully own peace. There's a contract, is you know?
• 22:29
  Speaker 2: I want to now, Like obviously you've been in a game.
• 22:31
  Speaker 2: You've seen a lot of artists. Are you starting to
• 22:34
  Speaker 2: see them become more aware? Like the younger talent are
• 22:36
  Speaker 2: becoming more aware. They're becoming more financially literate, only because
• 22:42
  Speaker 2: the access you know what I mean social media or YouTube,
• 22:46
  Speaker 2: like the access to find out what you can do
• 22:51
  Speaker 2: to just cut back on certain spendings. You know what
• 22:55
  Speaker 2: to invest in, how to make money, how to get
• 22:58
  Speaker 2: the right deal. How forward to being up a hand
• 23:02
  Speaker 2: all the time? You know a lot of these deals
• 23:03
  Speaker 2: in the past you have I hired a lawyer, and
• 23:06
  Speaker 2: a lawyer will tell you, hey, I pushed as far
• 23:09
  Speaker 2: as I can go with this deal. You can take
• 23:11
  Speaker 2: it at five hundred grand, I'll leave it. I can't
• 23:13
  Speaker 2: get you a million that you really want. And then
• 23:16
  Speaker 2: some people will take it, but now people are like, hey,
• 23:19
  Speaker 2: I'll do it on my own and I'll just go
• 23:21
  Speaker 2: indeed distribution, I'll go get the million dollars. So many
• 23:26
  Speaker 2: people that's in the positive. The indie artists, you know
• 23:28
  Speaker 2: what I mean that we see now, like you know,
• 23:31
  Speaker 2: Bpires is indy, Tori's indie. Now, a lot of cats
• 23:35
  Speaker 2: are just you know, going for what they know in
• 23:38
  Speaker 2: that business because they know that they don't want to
• 23:40
  Speaker 2: lose any you know, lose any leverage or lose party assets,
• 23:45
  Speaker 2: you know, being signed to a label. M hm, So Jack,
• 23:50
  Speaker 2: how did that? Uh? Jack Harlow was brought to us
• 23:55
  Speaker 2: and we were we were in the room at the studio,
• 24:00
  Speaker 2: I believe it was the office he came in and
• 24:03
  Speaker 2: for some reason we always they caught in this. It's
• 24:06
  Speaker 2: the conviction. This guy comes in totally convicted, well versed
• 24:14
  Speaker 2: in music, and then his language was different, like what
• 24:18
  Speaker 2: he was saying it was like, bro, thirty, are you eighteen?
• 24:23
  Speaker 5: Forty?
• 24:24
  Speaker 2: Are you eighteen? Like he knows every little piece of
• 24:29
  Speaker 2: information that he needs to go to the next level.
• 24:32
  Speaker 2: And that's where I was sold on. The music came
• 24:36
  Speaker 2: second to me, honestly because I didn't even want to
• 24:40
  Speaker 2: hear it. Once I was hearing what he had in
• 24:43
  Speaker 2: his brain and where he was going, I was like, oh,
• 24:46
  Speaker 2: you can park right now. We can try to make
• 24:49
  Speaker 2: this work, you know. So you know the same thing
• 24:51
  Speaker 2: with Drama. And we just loved his conviction the music,
• 24:54
  Speaker 2: and the music was second, but it was always dope.
• 24:57
  Speaker 2: We just knew that meeting that he knew everything he
• 25:02
  Speaker 2: came from and everywhere he was going. That was that
• 25:06
  Speaker 2: was important for us.
• 25:07
  Speaker 5: So he was brought to you. Was he familiar with
• 25:09
  Speaker 5: your guys work?
• 25:10
  Speaker 6: I know he's so young, but I mean thinking like
• 25:11
  Speaker 6: Lord Louisville, Kentucky, does he know Dogy?
• 25:14
  Speaker 5: It really is that he knows drumas.
• 25:16
  Speaker 2: He knows who I am. But I think, and I
• 25:19
  Speaker 2: might be wrong, I wish, I hope you he makes
• 25:22
  Speaker 2: a statement on it. I think he was really sold
• 25:25
  Speaker 2: on the fact that DJ Drama he was going to
• 25:28
  Speaker 2: be a part of that legacy, you know what I mean,
• 25:30
  Speaker 2: and whatever came from it. You know what I mean,
• 25:34
  Speaker 2: because I know that that's what people come from. You know,
• 25:37
  Speaker 2: a lot of the time, Drama is the face of
• 25:39
  Speaker 2: the company. So I know that growing up when they
• 25:42
  Speaker 2: hear these tapes and what he's done as a billboard
• 25:45
  Speaker 2: for a lot of these artists. Everybody wants to be
• 25:47
  Speaker 2: a part of that, you know what I mean, they
• 25:50
  Speaker 2: know who I am. It's like almost like you know,
• 25:53
  Speaker 2: Batman or Robbin type of thing for them, you know,
• 25:57
  Speaker 2: And that's not how it looks, but that's how artists happened,
• 26:00
  Speaker 2: and that's I'm cool with that, and I think that's
• 26:02
  Speaker 2: where he was stuck on. So when he had to
• 26:03
  Speaker 2: meet and it was like, oh shit, be good and
• 26:10
  Speaker 2: he knew it. He did. He knew walking out of
• 26:12
  Speaker 2: there who he wanted to be signed to. You know,
• 26:14
  Speaker 2: he had meetings with everybody, but he he came there,
• 26:17
  Speaker 2: he was like, this is it. I know how I'm
• 26:20
  Speaker 2: getting to the next level.
• 26:21
  Speaker 6: And y'all in a very unique position because you're the
• 26:23
  Speaker 6: label owners, but y'all also.
• 26:25
  Speaker 5: Make the music. Yep, And so I mean you play
• 26:29
  Speaker 5: both roles when you're signing artists.
• 26:31
  Speaker 6: Is that typical for any artists that you sound like
• 26:33
  Speaker 6: you guys are going to make the music or you're
• 26:35
  Speaker 6: going to go out and try to find production, which
• 26:37
  Speaker 6: is obviously going to be a different cause if you go.
• 26:40
  Speaker 2: As we're working like Uzzi came in. He had some
• 26:43
  Speaker 2: people that he was working with, but he didn't have
• 26:45
  Speaker 2: a machine, you know what I mean. Jack came in
• 26:48
  Speaker 2: with a machine. He came in with a guy named
• 26:50
  Speaker 2: two for one. It was his metro, you know what
• 26:52
  Speaker 2: I mean. And they they already had their sound. So
• 26:55
  Speaker 2: it was more like you know, putting some icing on
• 26:57
  Speaker 2: the cake, developing on the outside and kind of intruding.
• 27:02
  Speaker 2: You know, a lot of companies, a lot of you know, producers,
• 27:04
  Speaker 2: they intrude and separate what was there. I don't know
• 27:08
  Speaker 2: for what reasons. Some people get in the space where
• 27:11
  Speaker 2: they want to control it. Some people get greedy, you
• 27:15
  Speaker 2: know what I mean. So, but nonetheless, every artist is different.
• 27:21
  Speaker 2: We signed the kids, said he now, he came in
• 27:24
  Speaker 2: with a sound. He has a team of producers, you
• 27:27
  Speaker 2: know what I mean, And I help where I can,
• 27:29
  Speaker 2: you know what I mean. Kluminati is another artist. She's
• 27:32
  Speaker 2: a super big following on social media. She doesn't have
• 27:35
  Speaker 2: a machine around her to do it, so we have
• 27:38
  Speaker 2: to come in and kind of like make the music.
• 27:41
  Speaker 2: We signed an R and B sensation Carvena. She came
• 27:44
  Speaker 2: in masterful, but still needed a machine to help her
• 27:49
  Speaker 2: make the sound. You know, let me ask you this,
• 27:52
  Speaker 2: let's have this tech conversation.
• 27:55
  Speaker 4: When did when you want to talk about the AD
• 27:57
  Speaker 4: But when did you get heavily involved in tech or
• 28:00
  Speaker 4: you always tech?
• 28:02
  Speaker 2: It's something I grew up in. I always tell this
• 28:05
  Speaker 2: story again. I was five years old, I did my
• 28:08
  Speaker 2: first wedding we jam. At two years old, I got
• 28:11
  Speaker 2: my first turntables. My uncle games to me. You know,
• 28:16
  Speaker 2: some people just called me a prodigy. I always was
• 28:18
  Speaker 2: in it. But you know when my mom used to
• 28:20
  Speaker 2: get computers like Heroy Packard at at like nine years old,
• 28:25
  Speaker 2: ten years old, I was in there figuring with the
• 28:27
  Speaker 2: c dot command backslash, trying to figure it out. So
• 28:31
  Speaker 2: I was always into the tech space, and as I
• 28:35
  Speaker 2: grew it just always was equipment tech, computer tech, you
• 28:41
  Speaker 2: know what I'm saying. And even even two thousand and seven,
• 28:46
  Speaker 2: I was one of the first DJs to have an app.
• 28:51
  Speaker 2: I had an app. It was real like my name,
• 28:54
  Speaker 2: like John Cannon, you know what I'm saying. So the
• 28:58
  Speaker 2: actual the actual app just showed the events I was
• 29:01
  Speaker 2: doing at where you can find the tapes because we
• 29:05
  Speaker 2: still have some at that time where you can pull
• 29:08
  Speaker 2: up on me. And then that grew until uh, you
• 29:11
  Speaker 2: know a YouTube series I did call Studio Rats, and
• 29:14
  Speaker 2: I was basically a lot of people in the studio
• 29:17
  Speaker 2: just actually seeing us work and do certain things. So
• 29:20
  Speaker 2: the tech just grew with me. Even in my home.
• 29:23
  Speaker 2: It's like iPad control everything, iPhone control everything, just all
• 29:28
  Speaker 2: tech stuff. I'm into every new plug and bst that's
• 29:32
  Speaker 2: coming out on computers. I have to have every gadget,
• 29:36
  Speaker 2: every Apple computer that drops, I have it. If I
• 29:38
  Speaker 2: need a PC, I'll buy it if I need. You know,
• 29:41
  Speaker 2: I got little cameras I just bought like a pandemic.
• 29:44
  Speaker 2: But every gadget in the world, I didn't even need it.
• 29:47
  Speaker 2: But you know, I got pivot where you change the camera.
• 29:51
  Speaker 2: I don't even feel myself. I just I'm into technical
• 29:56
  Speaker 2: technology just kills just I love it.
• 29:59
  Speaker 6: How about the develop in process, I mean, obviously he
• 30:01
  Speaker 6: said you had the app and I know tomorrow is now.
• 30:04
  Speaker 6: Were you super involved in development process or was it
• 30:06
  Speaker 6: just the idea and let me have a team build
• 30:09
  Speaker 6: it up.
• 30:09
  Speaker 2: Well, my fiance Kla it was actually her idea, but
• 30:12
  Speaker 2: she knew that I was into tech, so when we
• 30:14
  Speaker 2: came together to build it, we were heavily involved. Like
• 30:19
  Speaker 2: I went out on a deep, deep dive trying to
• 30:21
  Speaker 2: find developers. Like a deep dive, I went into the
• 30:25
  Speaker 2: black markets looking for the best people, like because I
• 30:28
  Speaker 2: had I had some people where we first started, we
• 30:31
  Speaker 2: paid some money to app then they really didn't do anything.
• 30:34
  Speaker 5: We've been there on that road.
• 30:35
  Speaker 2: It was like, you know, it was like a fake
• 30:37
  Speaker 2: shell whatever it was, you know what I mean. So
• 30:39
  Speaker 2: I was like I brought it to the table, and
• 30:43
  Speaker 2: I felt like I didn't want it to be a
• 30:45
  Speaker 2: disappointment to us if I didn't find somebody, really, because
• 30:49
  Speaker 2: I could really stuck with the guy like, man, you know,
• 30:51
  Speaker 2: do this right. You know, it's like, you know what,
• 30:54
  Speaker 2: let me skip past this. I'm gonna find somebody that
• 30:56
  Speaker 2: really knows how to do this. So then we we
• 30:58
  Speaker 2: got involved with a company and it actually helped us
• 31:03
  Speaker 2: and walked us through this. This Actually the company was
• 31:06
  Speaker 2: structured well to where we were in the workings of it,
• 31:09
  Speaker 2: seeing you know, screens and just being very involved in
• 31:12
  Speaker 2: hands on. I won't say we were so deep into
• 31:16
  Speaker 2: the coding part. I mean we were in a lot
• 31:19
  Speaker 2: of the building process for like almost eleven twelve months.
• 31:24
  Speaker 5: So when did the vision for tomorrow come about? What
• 31:27
  Speaker 5: inspired it.
• 31:29
  Speaker 2: It was a vision that was brought by my fiance.
• 31:32
  Speaker 2: You know, she was really really heavy into helping creatives
• 31:36
  Speaker 2: and I was as well. So when we collided, it
• 31:39
  Speaker 2: was basically like, we need this idea to help the world.
• 31:43
  Speaker 2: You know, I've run into many people. I mean, you
• 31:46
  Speaker 2: know that's my experience. I'm kind of like the og
• 31:49
  Speaker 2: they would call it, you know what I mean. If
• 31:50
  Speaker 2: you guys was coming to me at sneaker Con or
• 31:53
  Speaker 2: you know, culture con or whatever asking how you start
• 31:57
  Speaker 2: a podcast, you know what I mean, I couldn't give
• 31:59
  Speaker 2: you the answers, you know what I mean. And I
• 32:02
  Speaker 2: needed to have answers for people in the music industry,
• 32:06
  Speaker 2: So how you can get your projects done, how you
• 32:08
  Speaker 2: can get to the next level. I can always do
• 32:11
  Speaker 2: a million stage presents at you know, south By Southwest
• 32:15
  Speaker 2: and tell everybody, man, just keep working, man, God going
• 32:18
  Speaker 2: have your path, you know what I mean. But there's
• 32:20
  Speaker 2: so much other stuff that you have to do, and
• 32:22
  Speaker 2: that that's a common answer for all of us as
• 32:24
  Speaker 2: we go on stage. Man, we just worked hard, and
• 32:27
  Speaker 2: you know you keep working hard. The hard work won't
• 32:29
  Speaker 2: pay off, but it's more to it. So with this idea,
• 32:33
  Speaker 2: it was. It started out, as you know, a broad
• 32:36
  Speaker 2: situation where we wanted all creatives. You know, we started
• 32:39
  Speaker 2: where we were creating a marketplace for if you want
• 32:42
  Speaker 2: to dja a wedding, or you wanted to be a
• 32:45
  Speaker 2: photographer for podcasts or whatever. And as I was moving
• 32:49
  Speaker 2: into the world and into the space, especially after we
• 32:53
  Speaker 2: did Breakfast Club, a lot of people it was like, yeah, yeah,
• 32:56
  Speaker 2: we understand, but I want to be in music. It's
• 32:58
  Speaker 2: everybody's your dream. Everybody wants to be in some type
• 33:02
  Speaker 2: of entertainment. So something clicked one day we woke up
• 33:05
  Speaker 2: and click, it was like, yo, we need to hone
• 33:07
  Speaker 2: in a space and it was the music industry. And
• 33:11
  Speaker 2: that's where the whole idea came from. So what does
• 33:14
  Speaker 2: that is the app do? The app is a marketplace
• 33:16
  Speaker 2: for creatives to find.
• 33:19
  Speaker 5: Work, to freelancers, Yeah, freelancers.
• 33:22
  Speaker 4: So it's like producer, songwriter, if you're looking for that,
• 33:28
  Speaker 4: go on there and find you.
• 33:32
  Speaker 2: And it's like people all over the world. Yes, so
• 33:34
  Speaker 2: a lot of this stuff is remote, so it's all
• 33:36
  Speaker 2: over the world. We did a basis in Atlanta where
• 33:39
  Speaker 2: a lot of creatives town like people are starting to
• 33:41
  Speaker 2: find remote work because you know, a lot of this
• 33:43
  Speaker 2: stuff is remote already. Like you know, as we move on,
• 33:46
  Speaker 2: a lot of people don't have studios, a lot of
• 33:48
  Speaker 2: people don't have you know, houses, like you guys have
• 33:50
  Speaker 2: to do certain things. So you know, in the remote space,
• 33:54
  Speaker 2: it's the best space for us. You know, I've seen it. Virgil,
• 33:57
  Speaker 2: you know, one time we were talking, he was like,
• 34:01
  Speaker 2: rest in, Peter Virgil. He was like, Yo, my office
• 34:03
  Speaker 2: is walking down the street. I'm on the phone, thirty
• 34:06
  Speaker 2: million dollars deal, walking down the street. I'm gonna be
• 34:08
  Speaker 2: three million dollar deal. And he would just pop up
• 34:09
  Speaker 2: at cafes and like hotels, like and just that made
• 34:13
  Speaker 2: his office. So being remote it's like very important. So
• 34:17
  Speaker 2: you know, you can go on the app, create a portfolio,
• 34:21
  Speaker 2: show your work on there. And it's also for clients
• 34:23
  Speaker 2: that want to find things. You know, I'm often looking
• 34:27
  Speaker 2: for you know, photographers, videographers for certain projects, for my artists,
• 34:32
  Speaker 2: you know, all kinds of stuff. It's like, yeah, it's definitely.
• 34:37
  Speaker 2: It's a little different from fiber because if you look
• 34:40
  Speaker 2: at fiber, it's so broad. Again, it doesn't hone in things.
• 34:43
  Speaker 5: I know.
• 34:43
  Speaker 2: They have a drop down screen for music and entertainment
• 34:48
  Speaker 2: and stuff. But it's a little bit too broad, you
• 34:51
  Speaker 2: know what I mean. It's just like it almost feels
• 34:53
  Speaker 2: like it's a one stop shop. It's like you get
• 34:56
  Speaker 2: one out for one job. Over with this one. We're
• 35:00
  Speaker 2: building a community. So it's like we're all in there
• 35:04
  Speaker 2: helping and growing together. You know, something that's just not
• 35:07
  Speaker 2: I got a producer to do one song about it.
• 35:09
  Speaker 2: You know. It's just a continuous network of network. Absolutely absolutely.
• 35:14
  Speaker 5: So from from a business standpoint, if I'm a client
• 35:16
  Speaker 5: and I'm looking for a photographer videographer, I booked them.
• 35:21
  Speaker 6: The company is a booking fee, and how does that work,
• 35:24
  Speaker 6: how does the business structure work?
• 35:25
  Speaker 2: Pays through the app? And what I like about it is,
• 35:29
  Speaker 2: you know, our model was to get paid super fast.
• 35:32
  Speaker 2: That's what the name Tomorrow came from. Get paid, you know,
• 35:35
  Speaker 2: get paid these eases tomorrow And a lot of times
• 35:37
  Speaker 2: creatives to go through social media and get on their
• 35:40
  Speaker 2: d ms and they never get paid, you know what
• 35:43
  Speaker 2: I'm saying. Or they got to chase somebody down, or
• 35:45
  Speaker 2: it's just not real business. So we try to, you know,
• 35:48
  Speaker 2: in the in the workings of the app, figure out
• 35:50
  Speaker 2: what's how can we make it like an escrow type
• 35:54
  Speaker 2: of situation where the money sits until you click the
• 35:57
  Speaker 2: job done and that money goes to account. So that's
• 36:00
  Speaker 2: how the paid you know, that's how the pay structure is.
• 36:03
  Speaker 2: And I was really happy about that because our whole
• 36:07
  Speaker 2: time making that was, like, bro, one of the pain
• 36:09
  Speaker 2: points is getting people paid fast and getting people paid.
• 36:13
  Speaker 2: People don't get paid a lot, you know what I mean.
• 36:15
  Speaker 4: So so let's say a producer charges a thousand all
• 36:19
  Speaker 4: supports be you take a percentage of that thousand market research.
• 36:25
  Speaker 5: The depth is guy, that's really in.
• 36:28
  Speaker 4: My way, it's like six and twelve percent. I believe
• 36:32
  Speaker 4: like a tiered system based on a variety of different things.
• 36:38
  Speaker 5: Right, yes, sir, oay, shout out to the research department.
• 36:45
  Speaker 2: Research, So okay, is it launched already? Yes, it's launched.
• 36:51
  Speaker 2: It's been launched almost. I think we're in close to
• 36:55
  Speaker 2: eighteen months. They've already launched. Awesome, Bro, awesome. We get
• 37:00
  Speaker 2: a lot of downloads every day. We've got a lot
• 37:02
  Speaker 2: of people working through there. People just hit me up, like, Bro,
• 37:05
  Speaker 2: I need.
• 37:07
  Speaker 5: Build something for you.
• 37:10
  Speaker 2: It's still like you know, in an educational space, it's
• 37:14
  Speaker 2: always trying to get people to get get in a
• 37:19
  Speaker 2: space of here is the problem. You can use it,
• 37:23
  Speaker 2: don't hit me. Hey man, you know anybody I can
• 37:26
  Speaker 2: find every time, it's a one space where you can go. So,
• 37:32
  Speaker 2: I mean that's my main thing in education. This is
• 37:35
  Speaker 2: just getting what I'm seeing, getting people to stop being dams.
• 37:39
  Speaker 2: Like Yo, I'm in Dallas, I'm looking for a hairdresser
• 37:42
  Speaker 2: for my video. But I'm trying to stop that. You
• 37:46
  Speaker 2: know what I'm saying.
• 37:46
  Speaker 5: What's the number one request to profession that you see
• 37:49
  Speaker 5: and on the app as well?
• 37:50
  Speaker 2: Producer. I don't know that's because I'm a producer, but
• 37:53
  Speaker 2: that's the most that I'm seeing. You know. I believe
• 37:57
  Speaker 2: if I was a videographer and I was in the
• 37:59
  Speaker 2: same place position, it'd be more people in that world.
• 38:02
  Speaker 5: And do the so like if I'm a producer, I
• 38:04
  Speaker 5: put my rate and people can see my rate and then.
• 38:07
  Speaker 2: Okay, reality rate your rate.
• 38:09
  Speaker 5: You know. So right now this is is it global?
• 38:12
  Speaker 5: Is it just the United States? Right now?
• 38:14
  Speaker 2: It's global? Because I've hired somebody from London to do
• 38:16
  Speaker 2: some artwork. Well nice, but uh kid eight, he's in
• 38:20
  Speaker 2: all London.
• 38:22
  Speaker 6: Yeah, so we've got a year under our belt. Where
• 38:26
  Speaker 6: we see it in the next five years.
• 38:28
  Speaker 2: We're growing into some good spaces. I think we're into
• 38:32
  Speaker 2: making some more brands out of it. People loving the merch.
• 38:36
  Speaker 2: Of course, you know, as we're moving along creating you know,
• 38:41
  Speaker 2: as we're moving we have to create a better user experience,
• 38:45
  Speaker 2: you know what I mean, And that just that that
• 38:47
  Speaker 2: comes with apps, with a photo app, that comes with
• 38:51
  Speaker 2: you know, videos, you're just creating a better experience. And
• 38:54
  Speaker 2: I think that's what we're we're working on the most.
• 38:57
  Speaker 2: It's creating that love for the app because that we're
• 39:00
  Speaker 2: going people to love the brand. How are people going
• 39:03
  Speaker 2: to add it? I think we're at thirty five hundred
• 39:05
  Speaker 2: right now, yeah, and one thousand. I'm close.
• 39:11
  Speaker 4: And that's a mix of people that's actually providing services
• 39:15
  Speaker 4: and people that are requesting services.
• 39:16
  Speaker 2: Yes, it's a mix. Okay, what's your goal twelve months? Like,
• 39:21
  Speaker 2: what's your goal twelve months happening on the lower end
• 39:24
  Speaker 2: ten thousand, on the high end thirty five to forty
• 39:27
  Speaker 2: forty thousand. That's just you know, I've always when we
• 39:30
  Speaker 2: first started, my goal was to have at least ten
• 39:32
  Speaker 2: thousand people, you know, but the way we're going this,
• 39:38
  Speaker 2: we're probably be in one hundred thousands, I believe.
• 39:41
  Speaker 4: And do you see this more so beneficial for artists
• 39:46
  Speaker 4: or for people providing services?
• 39:49
  Speaker 2: That's beneficial to both. You know, we got that because
• 39:52
  Speaker 2: artists still, as I meet, I'm still don't know what
• 39:55
  Speaker 2: to do. Even through like YouTube and things like this.
• 39:58
  Speaker 2: They people can get to distro kid or get to
• 40:02
  Speaker 2: United Masses, which are all distribution companies, but they're not
• 40:06
  Speaker 2: actually where do I start? Oh, you had a product
• 40:10
  Speaker 2: that in the videos?
• 40:12
  Speaker 4: You know that it's one of these things like especially
• 40:14
  Speaker 4: if you live in a place like let's.
• 40:15
  Speaker 2: Say, all right, New York, Atlanta, LA. It's wellative be
• 40:20
  Speaker 2: an easier cheat code. If you live in.
• 40:22
  Speaker 4: A place like you know, Idaho, you might not have
• 40:26
  Speaker 4: a producer that's doing drill music, yeah, in your neighborhood.
• 40:30
  Speaker 2: Like you know what I'm saying that it's table then,
• 40:31
  Speaker 2: because you know, do our mixtapes. We probably did over
• 40:34
  Speaker 2: two thousand, two thousand mixtapes. Right. A lot of the
• 40:38
  Speaker 2: people were from areas that they didn't get anything. You
• 40:42
  Speaker 2: know I did. I'll name you some places I did
• 40:45
  Speaker 2: mixtapes for people like Tennant Jackson, Tennessee. You've never heard
• 40:49
  Speaker 2: of that you know what I mean, Or you know
• 40:51
  Speaker 2: Haddiesburg or Biloxi in Mississippi, Like it's that same thing
• 40:55
  Speaker 2: over again, and I'll go to those places and people
• 40:58
  Speaker 2: and those are some of the pain points people coming back.
• 41:01
  Speaker 2: How do I do it? Man? Actually talented, I don't
• 41:03
  Speaker 2: know what to do. I don't have a producer, I
• 41:05
  Speaker 2: don't have a studio, you know what I mean. So
• 41:07
  Speaker 2: it's that pain point with the app. It's like, man,
• 41:09
  Speaker 2: you can beat from Boise, Idaho, you can beat from
• 41:12
  Speaker 2: you know, well in Oregon, places where they don't have
• 41:16
  Speaker 2: a lot of resources, can.
• 41:18
  Speaker 4: You find like professional services on that tower, like a
• 41:21
  Speaker 4: lawyer manager.
• 41:22
  Speaker 2: We're growing into that. We haven't stepped in stepped into
• 41:25
  Speaker 2: the lawyer manager space, but that's the level front the beginning.
• 41:28
  Speaker 2: We've always said that.
• 41:29
  Speaker 6: I was actually, you know, I was thinking that on
• 41:32
  Speaker 6: top of it, if you got the production part, do
• 41:35
  Speaker 6: we have writers now right? Or they're going to be
• 41:36
  Speaker 6: writers that to be part of this. But as you
• 41:39
  Speaker 6: were talking, I'm thinking to myself. I said, if I'm
• 41:43
  Speaker 6: a producer, I'm uploading my work so people can hear
• 41:46
  Speaker 6: to see if they want to work with me. But
• 41:48
  Speaker 6: on the other end of you now looking for talent
• 41:51
  Speaker 6: because they're putting their work up there, and it's like, wait,
• 41:53
  Speaker 6: this kid is hot, this person's hot, I might need
• 41:56
  Speaker 6: to meet them.
• 41:57
  Speaker 2: For one, That's what I'm saying. So, like, you know,
• 42:00
  Speaker 2: now I'm encouraging people like you know, I get ninety
• 42:04
  Speaker 2: nine plus dms. I'm encouraging people to get to the
• 42:07
  Speaker 2: app so I have a streamlined place where I can
• 42:09
  Speaker 2: find talent too, you know what I mean, or help them.
• 42:13
  Speaker 2: And so when I'm talking to people, you know, I
• 42:15
  Speaker 2: literally have to get on my live and you know,
• 42:17
  Speaker 2: through all the trolling and through all the stuff from
• 42:20
  Speaker 2: you know that they wanted to go straight to the
• 42:22
  Speaker 2: artists don't care about what I'm talking about. I'm still
• 42:24
  Speaker 2: trying to, you know, streamline it, streamline it, streamline it
• 42:28
  Speaker 2: to a place where I'm like, oh, dude's hot, you know,
• 42:33
  Speaker 2: And I think that's where most of my argument comes from. Now.
• 42:38
  Speaker 2: It's like I'm getting to a space where I don't
• 42:43
  Speaker 2: want to research as much, you know what I mean,
• 42:46
  Speaker 2: only because the fluff takes so much away from your
• 42:50
  Speaker 2: ear and so much away from your energy that I
• 42:55
  Speaker 2: need a space where i'm just you know, I'm like
• 42:58
  Speaker 2: I g I'm scrolling and but in a.
• 43:01
  Speaker 4: Better place, can you talk about the process of building
• 43:04
  Speaker 4: and app like, where'd you who?
• 43:05
  Speaker 2: You had to build overseas or you had a team
• 43:07
  Speaker 2: in America, the actual coders were overseas. The actual team
• 43:11
  Speaker 2: was in New York. So you know the name of
• 43:15
  Speaker 2: the team was Blue Label, as it would big company.
• 43:18
  Speaker 2: They actually were building apps already, and I think we
• 43:22
  Speaker 2: for the most part, had a lot of what we
• 43:26
  Speaker 2: wanted to see design wise, how we wanted to look,
• 43:30
  Speaker 2: and they just helped bring the vision out. I'm gonna
• 43:35
  Speaker 2: give you some I'm gonna give you some crazy numbers.
• 43:38
  Speaker 2: So when we first started to build, that was two
• 43:40
  Speaker 2: hundred and forty thousand, and that was Bootstrap. As we
• 43:44
  Speaker 2: got we we went along, we had that maintenance, you know,
• 43:48
  Speaker 2: very month to month, so that jumped up to about
• 43:51
  Speaker 2: three four hundred thousand. We had some changes in designs.
• 43:55
  Speaker 2: We're throwing probably another one hundred thousands, I think at
• 43:58
  Speaker 2: the moment Bootstrap.
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  Speaker 2: It was the new game day scratches from the California
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  Speaker 2: We're like in the seven hundred thousand range and still monthly,
• 46:24
  Speaker 2: monthly maintained right, Definitely maintenance. We haven't did really no
• 46:30
  Speaker 2: marketing yet. It's crazy expensive question.
• 46:34
  Speaker 4: How are you marketing as well as going We're just
• 46:37
  Speaker 4: on the biggest platform.
• 46:39
  Speaker 5: I'll tell you. I'll tell you all the way.
• 46:47
  Speaker 2: Just just creating relationships. It's our marketing, you know, growing
• 46:52
  Speaker 2: up in marketing. I know, you know from you know,
• 46:54
  Speaker 2: getting these artists there. People been stealing money for years,
• 46:59
  Speaker 2: you know what I mean, really just overcharging what they
• 47:03
  Speaker 2: did to the Cold Crush. But you know what I'm saying,
• 47:07
  Speaker 2: being in a space where I know the market is,
• 47:11
  Speaker 2: it's like, hey, let's not dump a lot of money
• 47:13
  Speaker 2: into the space. Let's just build relationships. Let's see where
• 47:16
  Speaker 2: we can be, you know, be it. That's all the
• 47:20
  Speaker 2: other people too, you know what I mean. I don't
• 47:22
  Speaker 2: want to just come and just take. I want to
• 47:24
  Speaker 2: build relationship. I want people to be able to pick
• 47:27
  Speaker 2: up the phone like you're building a new relationship. I
• 47:29
  Speaker 2: want you to pick up the phone like hey man,
• 47:30
  Speaker 2: I know this kid or not even any music, just
• 47:33
  Speaker 2: be like yo. I want to pick and bring about
• 47:35
  Speaker 2: certain things. And I'm not really you know, well versed
• 47:37
  Speaker 2: for I'm about to do, you know, an interview with
• 47:41
  Speaker 2: you shoot jay Z and I just want to ask
• 47:43
  Speaker 2: them cool questions, but I don't want to act like
• 47:46
  Speaker 2: I don't know what I'm talking about. It's a relationship
• 47:47
  Speaker 2: thing where we can be yo, you you had, let's
• 47:50
  Speaker 2: go over time and go shoot some hoops. It's a
• 47:54
  Speaker 2: relationship thing. So that's how I see it until we
• 47:56
  Speaker 2: get in the space where we need skyline billboards and
• 47:59
  Speaker 2: stuff stuff like that to kind of promote the brand.
• 48:02
  Speaker 2: But I'm on the campaign ground level, boots to the floor,
• 48:06
  Speaker 2: just building the relationships to you know, go back and forth.
• 48:10
  Speaker 5: For you.
• 48:13
  Speaker 6: Can talk about having a successful business that you have
• 48:17
  Speaker 6: with the label and now creating another business and try
• 48:20
  Speaker 6: to make it equally as successful.
• 48:22
  Speaker 5: Are you balancing time between the two? What's that like?
• 48:25
  Speaker 6: Because a lot of people will say, I have something
• 48:27
  Speaker 6: that's great, that's working, let me try to create something new. Yeah,
• 48:30
  Speaker 6: when you already have something that's already established, what's that
• 48:33
  Speaker 6: being like for you?
• 48:34
  Speaker 2: I talked earlier about just not having an og when
• 48:37
  Speaker 2: we we were young, come and putting an arm around us.
• 48:40
  Speaker 2: And as we learned later in the years, we became
• 48:46
  Speaker 2: uh well versed in the business shode. So when we
• 48:49
  Speaker 2: got to that space and we knew what it took
• 48:53
  Speaker 2: to make a powerful, important stable in the music industry.
• 49:00
  Speaker 2: Now I know how to balance that between the two.
• 49:03
  Speaker 2: So now I can have I can have most of uh,
• 49:07
  Speaker 2: you know, I don't have to throw the apples all
• 49:09
  Speaker 2: over here. I can do both because the importance of
• 49:12
  Speaker 2: it growing in that business and being successful is the
• 49:15
  Speaker 2: team that you build around you and people that are
• 49:17
  Speaker 2: convicted to do it. So you know, when we're in
• 49:20
  Speaker 2: a business, a rarely find people that will help you.
• 49:25
  Speaker 2: Like a lot of people are being general manager and
• 49:28
  Speaker 2: producer at the same time, this at the same time.
• 49:31
  Speaker 2: So when you builded that strong team, it's the same
• 49:33
  Speaker 2: thing we're building on tomorrow's side. So allows me to
• 49:36
  Speaker 2: be who I am and not put so much stress
• 49:38
  Speaker 2: on keeping this company and float while I'm building this company.
• 49:42
  Speaker 2: So that's just you know, the blueprint of what I
• 49:44
  Speaker 2: think is just the team the teammates allowed me to,
• 49:47
  Speaker 2: you know, move back and forth and not you know
• 49:50
  Speaker 2: huge ninety percent of my brain for music ninety percent
• 49:53
  Speaker 2: of my brain flow and vice versa. So that's where
• 49:56
  Speaker 2: I'm at with it.
• 49:57
  Speaker 4: So you excelling, you book shop everything, even thought about
• 50:00
  Speaker 4: taking out side BC or Angel and.
• 50:03
  Speaker 2: Yeah, we did. And you know this might be made
• 50:06
  Speaker 2: at fault. I'm so passionate about everything that I'm willing
• 50:08
  Speaker 2: to dump everything I got into an idea and that
• 50:12
  Speaker 2: doesn't come from everybody, you know, and we call it
• 50:15
  Speaker 2: smart and call a dumb. I'm the guy that believes
• 50:17
  Speaker 2: in something that goes to the end of the earth.
• 50:19
  Speaker 2: For it's just me and my loyal to you on things.
• 50:22
  Speaker 2: And we started out thinking BC's but we were so
• 50:30
  Speaker 2: we were also so into having people be a part
• 50:33
  Speaker 2: of it. Again, while I'm talking about creating relationships that
• 50:36
  Speaker 2: we want a friends, family and producers and everybody to
• 50:39
  Speaker 2: have a part of it. So what we did start
• 50:41
  Speaker 2: with we started we start Engine, which was like something
• 50:44
  Speaker 2: that we could have allowed people, So we allowed them
• 50:49
  Speaker 2: to be a part of the company, uh, you know,
• 50:52
  Speaker 2: at a lower rate, you know, for a long time,
• 50:55
  Speaker 2: like you know, I don't know if you know, Isaac Hayes,
• 50:57
  Speaker 2: but we always had on our conversations from two thousand
• 51:01
  Speaker 2: and six of our music all the way into now.
• 51:03
  Speaker 2: And the one thing we do talk about now is
• 51:05
  Speaker 2: just how we made such a ton of money but
• 51:09
  Speaker 2: never were able to get in with credit investors on deals,
• 51:13
  Speaker 2: you know, what I'm saying. So we always was like,
• 51:15
  Speaker 2: you know what he started first? He did it start
• 51:19
  Speaker 2: Engine and it was very successful, and we jumped in.
• 51:21
  Speaker 2: It was like we want people to be apart, but
• 51:23
  Speaker 2: the educational part of it is still like trying to
• 51:26
  Speaker 2: get people. They're taking baby steps into investing. I think
• 51:30
  Speaker 2: the pandemic scared everybody and didn't know where the world
• 51:32
  Speaker 2: was going, and they wind up saying, Hey, the world
• 51:37
  Speaker 2: am I in tomorrow? I'm about to start investing. So
• 51:43
  Speaker 2: we did it for a little bit of time. We
• 51:45
  Speaker 2: got like maybe seventy to eighty investors, and then we
• 51:47
  Speaker 2: was like, you know what, let's hold on it. Let's
• 51:49
  Speaker 2: try to you know, build on an idea of you know,
• 51:54
  Speaker 2: the music industry and then come back and revisit it.
• 51:58
  Speaker 2: And that's where I'm bad with it now.
• 52:02
  Speaker 4: So as far as your career, now, which halfway do
• 52:08
  Speaker 4: you see yourself focusing.
• 52:11
  Speaker 2: More energy in or what's the pathway?
• 52:13
  Speaker 4: Did you think the more big ticket I building the
• 52:16
  Speaker 4: record label music side or building the app tech side.
• 52:21
  Speaker 2: It's crazy because both are assets. You know, none of
• 52:27
  Speaker 2: them are a liability to me.
• 52:29
  Speaker 5: But the words, yeah, this guy's great, guy's great. The
• 52:34
  Speaker 5: reason strikes again.
• 52:36
  Speaker 2: You know what I'm saying is because, uh, when you're
• 52:39
  Speaker 2: when you're in a label, you own a lot of
• 52:42
  Speaker 2: catalog you know what I mean. And if those artists
• 52:45
  Speaker 2: become legacy artists, you wind up owning a great piece
• 52:49
  Speaker 2: of good catalogs. You know, you've seen Barry Gordy do
• 52:52
  Speaker 2: it for years, Quincy Jones done it, Puff's done it.
• 52:55
  Speaker 2: He's build an awesome catalog. So that's what we're into.
• 52:58
  Speaker 2: An asset, it's just building all your portfolio. And you know,
• 53:02
  Speaker 2: as far as the app is the same thing, you know,
• 53:04
  Speaker 2: I look at it as a unicorn. I feel like
• 53:07
  Speaker 2: it can be one of those things and one of
• 53:10
  Speaker 2: the one of the unique spaces of it. It's not
• 53:13
  Speaker 2: super super social. It's not like you gotta you know,
• 53:17
  Speaker 2: going there and they really didn't want to work with you.
• 53:20
  Speaker 2: They just wanted to date you. You know, it's like,
• 53:22
  Speaker 2: you know, it's not really in that space. I think
• 53:24
  Speaker 2: like being you know, when you have those special capabilities,
• 53:27
  Speaker 2: it becomes that unicorn, becomes that piece where it could
• 53:31
  Speaker 2: be something for the long haul.
• 53:33
  Speaker 4: So let me ask you as far as people selling
• 53:37
  Speaker 4: their catalog you just mentioned.
• 53:40
  Speaker 2: Being an asset, being a label owners, and especially.
• 53:44
  Speaker 4: With these artists that you have Itziver and Jack Bawl,
• 53:47
  Speaker 4: You're gonna have some real faith records that's going to
• 53:49
  Speaker 4: be kind of like, you know, timeless.
• 53:51
  Speaker 2: It looks like, how do you fit with your thoughts
• 53:55
  Speaker 2: on people selling their catalogs and wol you ever considered
• 53:58
  Speaker 2: selling your catalog? Yeah? I've considered it. My thoughts on
• 54:05
  Speaker 2: selling a catalog is for people that want to get
• 54:11
  Speaker 2: in a certain space, you know music. Everybody thinks this
• 54:15
  Speaker 2: is like where you get rich, where you know, some
• 54:19
  Speaker 2: of us only get money every six months. Some of
• 54:22
  Speaker 2: us only get money every three months. If you're fortunate
• 54:24
  Speaker 2: and you produce in DJ, you can go out on
• 54:26
  Speaker 2: the road. A lot of people don't get the money.
• 54:29
  Speaker 2: A lot of people don't believe in being here forever,
• 54:32
  Speaker 2: you know what I mean, on both sides on life
• 54:34
  Speaker 2: and music. So a lot of people are like, man,
• 54:37
  Speaker 2: I can get the money upfront for the great catalog
• 54:39
  Speaker 2: I got and make other business decisions. And I think
• 54:42
  Speaker 2: that's where the pandemic again has taught us. It was like, yo,
• 54:46
  Speaker 2: the world can end tomorrow. I mean, so a lot
• 54:49
  Speaker 2: of the people that are selling their catalogs like, hey,
• 54:51
  Speaker 2: let me take seventy five million and build some assets.
• 54:55
  Speaker 2: I may be able to start, you know, a company
• 54:59
  Speaker 2: over here. Then I can invest in tech here. Like again,
• 55:03
  Speaker 2: we came up with no knowledge, like the Tembulance and
• 55:07
  Speaker 2: all these guys. We never got a chance to get
• 55:09
  Speaker 2: in on a lot of these deals. They always flush
• 55:11
  Speaker 2: us to real estate or liquor close. We never got
• 55:14
  Speaker 2: a chance to get in on Uber. We never got
• 55:17
  Speaker 2: a chance to start a tech company like we don't
• 55:20
  Speaker 2: have enough money all the time to bootstrap these ideas.
• 55:24
  Speaker 2: So you know, all I have to say this that
• 55:26
  Speaker 2: you know I would consider it because I know the
• 55:29
  Speaker 2: options and I know the availability that I have now
• 55:31
  Speaker 2: to get certain things. And I think that's where a
• 55:34
  Speaker 2: lot of people that are selling their masters are getting to.
• 55:37
  Speaker 6: You said legacy artists, And I think we mean and
• 55:39
  Speaker 6: Sean had this conversation a bunch of times the state
• 55:42
  Speaker 6: of the music, right, Like we grew up in the
• 55:45
  Speaker 6: area where we got to see these these acts grow
• 55:48
  Speaker 6: and mature and age and be able to perform long term.
• 55:52
  Speaker 6: And today's climate where the music is very quick a
• 55:55
  Speaker 6: lot of times very disposable. Do you see legacy artists
• 55:59
  Speaker 6: coming from the new generation like I said, I.
• 56:01
  Speaker 2: Still think it's a chance. I think, you know, most
• 56:03
  Speaker 2: of the study of my doing is what's coming after streaming.
• 56:07
  Speaker 2: I think streaming first and foremost. I think half a
• 56:12
  Speaker 2: streaming came from us. You know, in the raid, the
• 56:15
  Speaker 2: whole thing happening was like, oh no more CDs. Those
• 56:18
  Speaker 2: ship is over, you know what I mean to streaming,
• 56:21
  Speaker 2: like a lot of sites like live mixtapes that piff
• 56:24
  Speaker 2: went into streaming mixtapes and now load, and then it
• 56:27
  Speaker 2: went into you know, the whole streaming world. But I
• 56:31
  Speaker 2: also believe that streaming took us into space where you know,
• 56:38
  Speaker 2: we got two hundred thousand records released every Thursday night.
• 56:42
  Speaker 2: Don't allow us to absorbing to the store, and there
• 56:46
  Speaker 2: was so many things that made us like the.
• 56:48
  Speaker 5: Record tesday, you know what I'm saying, we come from
• 56:51
  Speaker 5: the Tuesday releases, right records.
• 56:53
  Speaker 2: If I went to Tower Records and I bought Method
• 56:55
  Speaker 2: Band's album record and I might met you and he
• 56:58
  Speaker 2: was like, yo, it's biggy. I'm like, you know, I
• 57:02
  Speaker 2: find I might just cop that too, So the experience
• 57:05
  Speaker 2: is different. And then I went to the car and
• 57:06
  Speaker 2: put the CD or the tape in it stayed there
• 57:09
  Speaker 2: and you got my car, you tell me if it
• 57:11
  Speaker 2: was whack or not. It's like, man, I bought it.
• 57:13
  Speaker 2: I stood in line for this.
• 57:14
  Speaker 5: You know what I'm saying thirty times looking through your
• 57:17
  Speaker 5: CD case.
• 57:18
  Speaker 2: We wasn't to call some whack with everything almost when
• 57:21
  Speaker 2: I was young, until we got to a space where
• 57:24
  Speaker 2: we're we're unloading all this music on her, on each
• 57:28
  Speaker 2: other to the point where we can't absorb nothing. You
• 57:31
  Speaker 2: know what I mean. I album last week, now, you
• 57:33
  Speaker 2: know what I mean. And it's tough because as much
• 57:38
  Speaker 2: as I love the access to being able to drop music,
• 57:42
  Speaker 2: I'm still in the space where I'm like, hey, we
• 57:46
  Speaker 2: need to be able to kind of condense it to
• 57:48
  Speaker 2: where these releases are staggered maybe on Mondays. I'm on Tuesday,
• 57:53
  Speaker 2: and it's still in a controlled space where everybody's trying
• 57:56
  Speaker 2: to chart top and you got to be in on
• 57:58
  Speaker 2: a certain time the chart top. And I think that
• 58:02
  Speaker 2: where I'm at now, not even in my age, I'm
• 58:04
  Speaker 2: still a fan. Thursday night, I should be like, can't
• 58:08
  Speaker 2: just coming out. I want to listen drinks coming out.
• 58:10
  Speaker 2: I want to listen for all kinds of reasons, studying
• 58:13
  Speaker 2: seeing what they did, how much work they put in Now,
• 58:16
  Speaker 2: it's like, yeah, listen to it over the morning, because
• 58:19
  Speaker 2: the access is different. You know, if I get the
• 58:21
  Speaker 2: best buy to get that CD, it was over sold out.
• 58:23
  Speaker 2: I was bitching, you know what I'm saying. So I
• 58:26
  Speaker 2: think that messed up a lot of the wave of
• 58:30
  Speaker 2: music and the legacy artists. There's some people like of
• 58:33
  Speaker 2: course Uzzi that has a cult, Playboy Cardi has a cult.
• 58:38
  Speaker 2: There's a couple of pop artists that have a cult
• 58:41
  Speaker 2: that's still there. But one false move kind of takes
• 58:47
  Speaker 2: it into a different direction. And I think that's because
• 58:49
  Speaker 2: of the access. I don't think that's kind of person.
• 58:51
  Speaker 2: You know, just you know, every little story from walk
• 58:54
  Speaker 2: Down Steps I Fall. I'm on the blogs and they
• 58:56
  Speaker 2: making fun of everything. Yeah, we started dirt, we did
• 58:59
  Speaker 2: this a mixtape, and that was a mixtape. It wasn't
• 59:03
  Speaker 2: we were on DSPs just yet. It wasn't in that space.
• 59:07
  Speaker 2: We're still that pitching, you know, a live mixtapes. So
• 59:11
  Speaker 2: when I say when I say legacy, when you look
• 59:13
  Speaker 2: at catalogs, it's like, uh, Jada kisses almost twenty five years.
• 59:19
  Speaker 2: The Coon Jay sloop started in ninety one.
• 59:23
  Speaker 5: Yeah, Fat Joe's you know Fat is out here now
• 59:26
  Speaker 5: of course.
• 59:28
  Speaker 4: Tells though, right, Yeah, probably wouldn't have thought that Fat
• 59:31
  Speaker 4: Joe would be a legacy artist at the beginning of
• 59:34
  Speaker 4: his career.
• 59:34
  Speaker 2: Definitely nobody would predicted that thirty years later.
• 59:37
  Speaker 5: He used to be listening one people.
• 59:40
  Speaker 4: He's like a Snoop Dogg at this point, even if
• 59:42
  Speaker 4: he's not rapping. But it's hard to predict what the
• 59:47
  Speaker 4: problem is. Think about books with Fat Joe came out,
• 59:52
  Speaker 4: a Sloop Dogg came out. There was one Snoop dog
• 59:55
  Speaker 4: there was one Fat Joe. Now it's like if I
• 59:58
  Speaker 4: get big and streaming, I'm.
• 59:59
  Speaker 2: Gonna be a little baby, and then he's gonna be
• 1:00:02
  Speaker 2: a little baby, and then that person will be a
• 1:00:04
  Speaker 2: little baby. The legacy dies because there's so much of that. Absolutely,
• 1:00:10
  Speaker 2: So when you're looking at you know those guys back then,
• 1:00:12
  Speaker 2: like there was only one Slipper Rick I Bring It Younger,
• 1:00:15
  Speaker 2: it was only one Jadakus, it was only one Locks.
• 1:00:18
  Speaker 2: You know, it's only one Wu Tang. So it's like
• 1:00:21
  Speaker 2: now the statement I may have a shirt if this
• 1:00:25
  Speaker 2: get if you guys become the biggest brand ever, I'm
• 1:00:29
  Speaker 2: gonna copy that shirt. I'm gonna have a show called
• 1:00:33
  Speaker 2: are your Leisure earn your business? It's your legacy.
• 1:00:39
  Speaker 4: But I think people's always been copying though, and people
• 1:00:41
  Speaker 4: always we've called them. We called them out for it though,
• 1:00:46
  Speaker 4: you know what I'm saying, Like a lot of people
• 1:00:47
  Speaker 4: call like you think about Wu tang, like uh.
• 1:00:52
  Speaker 2: Call people out, and as a community was like, yo,
• 1:00:55
  Speaker 2: we're not going for that. A lot of times I
• 1:00:57
  Speaker 2: had his arguments where it was like, you can't come
• 1:00:59
  Speaker 2: in here because you gotta get your ship right before
• 1:01:01
  Speaker 2: you come in this building. We wasn't allowing it. Now
• 1:01:03
  Speaker 2: everything's allowed, and allowing you to wear an orange shirt.
• 1:01:06
  Speaker 2: At the same time, were like, bro, get out the house,
• 1:01:09
  Speaker 2: but listen. Aren's only.
• 1:01:12
  Speaker 4: Because I feel like a bo hurting example becoming York
• 1:01:15
  Speaker 4: and or like now everybody's doing drill, but previously they
• 1:01:20
  Speaker 4: all were doing him a lot of He has a
• 1:01:22
  Speaker 4: lot of people that followed him that sound just like him.
• 1:01:28
  Speaker 4: He still I don't think that the people that copy
• 1:01:32
  Speaker 4: him or were influenced by him when he influenced a
• 1:01:35
  Speaker 4: lot of people to produce that type of music, I
• 1:01:37
  Speaker 4: don't think it hurt his Sorry, you.
• 1:01:44
  Speaker 2: Would have an intensive argument, and I'm gonna tell you
• 1:01:47
  Speaker 2: why I love a bully. I don't know if I
• 1:01:52
  Speaker 2: understand have too much information on what's going on in
• 1:01:56
  Speaker 2: drill now to have an O pain on it. But
• 1:01:59
  Speaker 2: I know a book has a lot of offspring, But
• 1:02:02
  Speaker 2: I feel like a lot of the offspring has allowed
• 1:02:04
  Speaker 2: people not to get deeper in with a book and
• 1:02:08
  Speaker 2: learn how great of an artist he is, you know
• 1:02:10
  Speaker 2: what I'm saying. So, like, that's the cloudiness that I'm
• 1:02:14
  Speaker 2: trying to get passed. They will once make him an
• 1:02:18
  Speaker 2: undeniable legacy artist opposed to an antist by his name
• 1:02:24
  Speaker 2: legacy artists. And it's not his fault. It's because we
• 1:02:28
  Speaker 2: have too much rushing from his system, you know what
• 1:02:31
  Speaker 2: I'm saying, Like, dude is incredible boogie Like it's super incredible,
• 1:02:36
  Speaker 2: bro And the fact that the offspring is hurting a
• 1:02:40
  Speaker 2: little bit, it's making me like, Man, I'm still the
• 1:02:44
  Speaker 2: super fan of them. I can't even get to the
• 1:02:46
  Speaker 2: next level of a boogie because I'm still spuck with
• 1:02:49
  Speaker 2: a Buggie. He's the guy, you know what I mean?
• 1:02:51
  Speaker 2: So how do we help them legacies still grow? Well,
• 1:02:55
  Speaker 2: we got so much. It's not just a couple in beliefs.
• 1:02:58
  Speaker 2: It's forty to fifty one thousand said every every song sound.
• 1:03:03
  Speaker 5: Like Drake's picture and Drake, but that's he's an offspring
• 1:03:05
  Speaker 5: of Drake Mellodic a loodic influence.
• 1:03:12
  Speaker 2: But I would say, you know.
• 1:03:15
  Speaker 5: They gotta be because he's all Springer. If we got
• 1:03:17
  Speaker 5: to go like it's like saying that he's not the
• 1:03:19
  Speaker 5: off spring of Yeah, he definitely is.
• 1:03:20
  Speaker 2: What's a piece of culture?
• 1:03:21
  Speaker 5: Yeah, you can see you can hear the influence.
• 1:03:24
  Speaker 2: Yeah, so if you say Kanye, I mean Drake got
• 1:03:27
  Speaker 2: a little bit from Kanye. Kye got it from So
• 1:03:30
  Speaker 2: it's our our culture in general, you're gonna be influenced.
• 1:03:33
  Speaker 5: Yeah, yeah, yeah, you can hear the influence.
• 1:03:35
  Speaker 2: Thousand influenced by rock.
• 1:03:37
  Speaker 6: It's like Wayne, Like we if we look at the
• 1:03:39
  Speaker 6: what Wayne has done the music and today's artists, Yeah,
• 1:03:43
  Speaker 6: you can visually see the influence, but you can sometimes
• 1:03:46
  Speaker 6: hear the influence.
• 1:03:46
  Speaker 2: Yeah. We love the influence. So, like, you know, that's
• 1:03:49
  Speaker 2: that's what I'm here for. But I just don't I
• 1:03:51
  Speaker 2: want people to be like, he influenced me to be
• 1:03:54
  Speaker 2: this person as a like hearing Kendrick's last album, right,
• 1:04:01
  Speaker 2: he influenced me to get back into hearing things without
• 1:04:06
  Speaker 2: a surface mind. I really got to dig back hearing
• 1:04:10
  Speaker 2: the music altum. It's flushing so fast that I forgot
• 1:04:13
  Speaker 2: that the perspective could be human nature.
• 1:04:17
  Speaker 5: You know.
• 1:04:17
  Speaker 2: I just said, that's where that's where I get stuck at.
• 1:04:20
  Speaker 2: It's like, holy smokes, you know what he's saying to lead,
• 1:04:24
  Speaker 2: I have to I do this with all the stuff.
• 1:04:26
  Speaker 2: I don't watch the show. I can't watch the Magic documentary.
• 1:04:28
  Speaker 2: Why everybody's talking about it. I have to go back
• 1:04:31
  Speaker 2: and watch it when nobody's on. I watched Game of
• 1:04:33
  Speaker 2: Thrones two years later. I understand what it was about.
• 1:04:36
  Speaker 2: You know what I'm saying, Like, I'll do that with
• 1:04:38
  Speaker 2: music out Like Kendrick, I listened to it the minute
• 1:04:42
  Speaker 2: they drop. I listened to it. I just flushed through
• 1:04:44
  Speaker 2: it real quick. But then I was like, we talk
• 1:04:46
  Speaker 2: to get my car ride for forty five minutes. I
• 1:04:48
  Speaker 2: need to digest it. And when I digested it, I'm like, man, dude,
• 1:04:52
  Speaker 2: it's incredible because he lived selfless through that record. A
• 1:04:56
  Speaker 2: lot of the records, he was like, you know, Black
• 1:04:58
  Speaker 2: of the Barrier, it was coming for y'all. This time.
• 1:05:01
  Speaker 2: I was like, hey, man, we need to get our
• 1:05:03
  Speaker 2: act together.
• 1:05:03
  Speaker 5: Yeah, you know what I'm saying personal reflection boom, and
• 1:05:06
  Speaker 5: now here's what we need to do altogether.
• 1:05:08
  Speaker 2: Yeah, what I think of him as a legacy artist.
• 1:05:11
  Speaker 2: Everybody's scared to do what he did because he went
• 1:05:13
  Speaker 2: to a cliff that nobody ready to jump off of.
• 1:05:16
  Speaker 2: So that's why I'm like, Okay, I'm gonna talk about
• 1:05:20
  Speaker 2: some stuff that's going really hurt. Now you got paint
• 1:05:23
  Speaker 2: rap now right, everybody got out.
• 1:05:25
  Speaker 5: And that's a different pain wrap he doing.
• 1:05:27
  Speaker 2: That's this is a yeah, yes, it's self reflection. So
• 1:05:32
  Speaker 2: it's like, man, it's saying some things that you would
• 1:05:34
  Speaker 2: normally have to go to a therapist to get out you.
• 1:05:37
  Speaker 2: He's saying some stuff like, wow, I'm I'm talking about
• 1:05:41
  Speaker 2: my aunt to being gay, my cousin growing up trying
• 1:05:45
  Speaker 2: to be like her, or I'm you know, I'm arguing
• 1:05:48
  Speaker 2: with my feet all my daddy issues, daddy issues father,
• 1:05:53
  Speaker 2: you know, and I have a father father time. It's
• 1:05:56
  Speaker 2: ridiculous the stuff that he's talking on the end. Great
• 1:05:59
  Speaker 2: art has always done it.
• 1:06:00
  Speaker 4: Like when you want to look at d m X
• 1:06:04
  Speaker 4: vulnerable in his stories of slipping and you know something tupac.
• 1:06:10
  Speaker 2: Eminem even talking about his mom and park and all that.
• 1:06:14
  Speaker 4: Now there's always project win those things that nature. I
• 1:06:17
  Speaker 4: feel like the best artist throughout the time has always
• 1:06:20
  Speaker 4: made personal and and that's kind of like their therapy
• 1:06:24
  Speaker 4: session is actually getting.
• 1:06:25
  Speaker 2: Out what's going on there.
• 1:06:26
  Speaker 6: But the interesting part is what you said is like,
• 1:06:29
  Speaker 6: look at the guys you name and look at the
• 1:06:30
  Speaker 6: time period since that.
• 1:06:33
  Speaker 2: So like he's like Jim Cole's a artists that still
• 1:06:37
  Speaker 2: has very personal music.
• 1:06:39
  Speaker 5: Yeah he does, he does. I'm talking about so like
• 1:06:42
  Speaker 5: and we had that conversation like with the Keundrid pieces,
• 1:06:45
  Speaker 5: just like it's a deeper dive. I think the best
• 1:06:48
  Speaker 5: way to Pathphace is like grown man bars, you really
• 1:06:50
  Speaker 5: got to deal with.
• 1:06:51
  Speaker 2: Yeah, and I'm just tied all together. This is where
• 1:06:55
  Speaker 2: we come into the legacy talk because I wouldn't. I
• 1:06:58
  Speaker 2: don't know one rapper right now is gonna try to
• 1:07:00
  Speaker 2: pattern Kindred in that space talking about it. It's hard
• 1:07:04
  Speaker 2: to copy. It's hard to talk about, like the stuff
• 1:07:06
  Speaker 2: that Jay Cole talking about, it's hard to talk about
• 1:07:08
  Speaker 2: that's not my life. So now it's like the artists
• 1:07:11
  Speaker 2: that are coming out now, they're living somebody else's life.
• 1:07:13
  Speaker 2: You're living ousing's life. You're living this person's life like
• 1:07:17
  Speaker 2: they can't live those lives. Like a lot of people
• 1:07:19
  Speaker 2: can't live Drake's lives because at any minute he can
• 1:07:21
  Speaker 2: turn around and say some ship that nobody can say,
• 1:07:24
  Speaker 2: oh shit. You know why because people are afraid. So
• 1:07:28
  Speaker 2: when you have that space where people are afraid to
• 1:07:30
  Speaker 2: say stuff, it's like, okay, you're on his own. So
• 1:07:33
  Speaker 2: when you look at artists, are you looking is that
• 1:07:35
  Speaker 2: one that you care about coming leg artists? Just is
• 1:07:38
  Speaker 2: this a hot artist that can make some hot records? Yeah,
• 1:07:41
  Speaker 2: that's what one of one of my my my bad
• 1:07:45
  Speaker 2: points are as a person because I may miss the
• 1:07:50
  Speaker 2: here and now, and I look for the artists that
• 1:07:54
  Speaker 2: are going to be here forever based on what I
• 1:07:58
  Speaker 2: see and not for nothing. A lot of the artists
• 1:08:02
  Speaker 2: that we have now are people that could last a
• 1:08:05
  Speaker 2: long time. You look at Uzi, he's almost nine years
• 1:08:09
  Speaker 2: and you know what I'm saying, is he thirty yet?
• 1:08:12
  Speaker 2: Now he's not not even thirty yet. Joke's almost five
• 1:08:14
  Speaker 2: years in. His first thing came out twenty eighteen. So
• 1:08:18
  Speaker 2: it's like I'm looking for those guys all the time.
• 1:08:21
  Speaker 2: And a lot of people like Bro you're missing out
• 1:08:24
  Speaker 2: a lot of money, a lot of things based on
• 1:08:26
  Speaker 2: not hitting, you know, a first base hit or double double.
• 1:08:30
  Speaker 2: I'm always trying to look for the home run. And
• 1:08:32
  Speaker 2: you know, it's been a gift in the curse for
• 1:08:34
  Speaker 2: me because it's a lot of stuff that I missed
• 1:08:36
  Speaker 2: that lasted for two years, that could have made us
• 1:08:38
  Speaker 2: a bunch of money. One of the what's one of
• 1:08:40
  Speaker 2: the biggest stings. It's so many that I don't even remember,
• 1:08:47
  Speaker 2: Like honestly, between a few of the record labels, there's
• 1:08:54
  Speaker 2: only so many. I don't think we had a stab
• 1:08:57
  Speaker 2: at too many that didn't last, like, you know what
• 1:09:02
  Speaker 2: I mean. I think early on in two thousand and
• 1:09:07
  Speaker 2: even twelve, we were still trying to formulate and figure
• 1:09:12
  Speaker 2: things out. I think we had meetings to you know,
• 1:09:15
  Speaker 2: partner with pe On Amigos at some point, uh Rich
• 1:09:21
  Speaker 2: Homi Kwan, with somebody that I was really fucking with
• 1:09:24
  Speaker 2: back then, you know what I mean, uh Asam Rocky
• 1:09:28
  Speaker 2: was one of the first people I was fucking with.
• 1:09:30
  Speaker 2: Uh just just a ton of rappers that have come
• 1:09:34
  Speaker 2: my way, like even Tory Lanez early early early on.
• 1:09:37
  Speaker 2: I mean a lot of a lot of guys that
• 1:09:40
  Speaker 2: we missed a lot, you know what I'm saying, But.
• 1:09:44
  Speaker 5: We worked.
• 1:09:45
  Speaker 2: We missed a lot of people that were here that
• 1:09:47
  Speaker 2: made huge success that aren't here, and then people that
• 1:09:49
  Speaker 2: are going to be staples and we missed them. But
• 1:09:53
  Speaker 2: you know, I got to ask you, what's your favorite
• 1:09:55
  Speaker 2: games to grow? Like it's gonna be. I got a
• 1:09:59
  Speaker 2: couple and for these reasons, Trap or Die because that's
• 1:10:04
  Speaker 2: part of he has a producer. It's where I started,
• 1:10:07
  Speaker 2: uh with Jeez for real because it was so out
• 1:10:11
  Speaker 2: the box, you know. So it was something so different
• 1:10:14
  Speaker 2: what the name of that one? In my mind? The prequel?
• 1:10:18
  Speaker 2: So I was like he was getting ready to do
• 1:10:19
  Speaker 2: the album, but you can't stop to us Dolls Barkley
• 1:10:24
  Speaker 2: because at that point se Low was out of his
• 1:10:26
  Speaker 2: mind beyond being I want to do something with you guys.
• 1:10:31
  Speaker 2: I was like crazy was on our tape. You know
• 1:10:35
  Speaker 2: what I'm saying. It was like, you think that's the break.
• 1:10:37
  Speaker 2: Craziness is a loss of smash, you know what I mean?
• 1:10:40
  Speaker 2: And then I think the very last one would have
• 1:10:44
  Speaker 2: to be uh start sound crazy like what U? The
• 1:10:49
  Speaker 2: slim duggainst the girls. So I built a great relation
• 1:10:57
  Speaker 2: relationship with him over the years, but that tape was
• 1:11:00
  Speaker 2: different because we got a chance to rock with somebody
• 1:11:02
  Speaker 2: from the South that didn't really have a lot of
• 1:11:06
  Speaker 2: allegiance forcing him to do a certain sound. It's just him,
• 1:11:11
  Speaker 2: you know what I mean. And that was like one
• 1:11:12
  Speaker 2: of my favorites, like just to be able to hear
• 1:11:15
  Speaker 2: a different sound like three Kings and all this stuff.
• 1:11:18
  Speaker 2: He just didn't sound like nobody like some of my favorites.
• 1:11:21
  Speaker 2: I got a long list of it.
• 1:11:23
  Speaker 5: There was no dedications on it.
• 1:11:25
  Speaker 2: The dedications they're right behind that. I'm just saying which
• 1:11:28
  Speaker 2: happened the most of the meaning to me dedication could
• 1:11:31
  Speaker 2: run parallel to traup or Die only because the Cannon
• 1:11:34
  Speaker 2: record came out of that. People will have a tough
• 1:11:38
  Speaker 2: argument that that's one of my best records of beats
• 1:11:40
  Speaker 2: I've ever done, you know what I mean. So the
• 1:11:43
  Speaker 2: dedications done, But again Wayne was already low Wayne, you know,
• 1:11:48
  Speaker 2: he was waying. We were just adding you know, slim
• 1:11:51
  Speaker 2: Doug was already growing in his space, but he hadn't
• 1:11:55
  Speaker 2: reached We didn't put the ears and eyes for New
• 1:11:59
  Speaker 2: York and all gods to accept them, you know what
• 1:12:01
  Speaker 2: I mean.
• 1:12:02
  Speaker 5: Nix Tate Whezy mix tape.
• 1:12:04
  Speaker 2: Wheazy is unstoppable. But like a lot of our mixtapes
• 1:12:07
  Speaker 2: we gave you, we've gotten them to spaces where they
• 1:12:11
  Speaker 2: probably would have went anyway, but just growth that. Okay, Yeah,
• 1:12:18
  Speaker 2: that's a tough one.
• 1:12:20
  Speaker 6: I'm a weazy guy. You child to tip love to
• 1:12:24
  Speaker 6: here tip guy.
• 1:12:25
  Speaker 2: Some people are gonna argue me. I'm ask you a
• 1:12:27
  Speaker 2: question the top five where.
• 1:12:28
  Speaker 5: We're at from where fromwhere rappers? But before I answer,
• 1:12:33
  Speaker 5: I got to ask you a question now because I
• 1:12:34
  Speaker 5: know who your favorite is.
• 1:12:36
  Speaker 2: Who's my favorite?
• 1:12:37
  Speaker 5: Jay? Of course cool man, because shout out to the
• 1:12:39
  Speaker 5: research team, and obviously when we had Kennon go Crazy
• 1:12:46
  Speaker 5: is the first thing I think, Yeah, what was it
• 1:12:48
  Speaker 5: like when you heard Jay on the remix to this?
• 1:12:52
  Speaker 2: So? Being a big j fan since ninety six when
• 1:12:56
  Speaker 2: it first came out, man, it was he was like, man,
• 1:13:00
  Speaker 2: I got something I got I want to play And
• 1:13:03
  Speaker 2: he was like, you're gonna like it? So and he
• 1:13:05
  Speaker 2: was like, yeah, Jay got on this joint. I was like, well,
• 1:13:08
  Speaker 2: stop fucking playing with me. I don't even want.
• 1:13:10
  Speaker 5: To hear do that. No, don't do that. I don't
• 1:13:12
  Speaker 5: play like that.
• 1:13:12
  Speaker 2: Give you the rest of the beats. Bro, this came,
• 1:13:14
  Speaker 2: you know, tap up for the beats or something. He's like, nah,
• 1:13:18
  Speaker 2: he went crazy too. I'm thinking, Okay, he got on
• 1:13:21
  Speaker 2: that game eight twelve bars, all the sixty four bars.
• 1:13:24
  Speaker 2: I was like, Bro, I heard it. I think I
• 1:13:27
  Speaker 2: cried the first because that was you know, at that time,
• 1:13:31
  Speaker 2: I was going through a period where I didn't know
• 1:13:33
  Speaker 2: I was supposed to be producing. I knew I was dope,
• 1:13:36
  Speaker 2: but you know, I wasn't the triggers going out there.
• 1:13:39
  Speaker 2: I didn't know people was really fucking with my ship
• 1:13:41
  Speaker 2: like that. So when they was like, oh I'm here,
• 1:13:45
  Speaker 2: that allowed me to work with every artist I ever
• 1:13:48
  Speaker 2: wanted to work with on one song. Everybody in the
• 1:13:51
  Speaker 2: rap game wrapped on that beat. So I was like, oh,
• 1:13:53
  Speaker 2: I'm done. I don't have and people ask me who
• 1:13:55
  Speaker 2: do you want to work with? I was like Stevie Wonder,
• 1:13:57
  Speaker 2: that's the only touch my record. You know what I'm saying,
• 1:14:00
  Speaker 2: I've worked with everybody on one.
• 1:14:02
  Speaker 5: Song, But that was like, that was a great classic,
• 1:14:05
  Speaker 5: But I need the top five?
• 1:14:07
  Speaker 4: Can I'm gonna get the top five in no particular order,
• 1:14:14
  Speaker 4: of course, you know what I'm saying.
• 1:14:16
  Speaker 2: Go as far as lyrics as far as his overall slag. Now,
• 1:14:22
  Speaker 2: it's not even my favorite rapping. I gotta go with ns.
• 1:14:28
  Speaker 2: Kanye West is somebody that a legend. It's hard.
• 1:14:33
  Speaker 4: Typically you look at a producer raph for combination together,
• 1:14:37
  Speaker 4: like there's no way.
• 1:14:38
  Speaker 2: You can have a listen. Not for Kanye.
• 1:14:41
  Speaker 4: Drake is underappreciated. I appreciated season like, he's probably the
• 1:14:47
  Speaker 4: most consistent person ever. It's rain has not been matched
• 1:14:51
  Speaker 4: by anybody. So Drake's in my top five, which is
• 1:14:54
  Speaker 4: a little controversial, But Drake's in my top five now,
• 1:14:58
  Speaker 4: the fifth one his way it gets That's what it's like.
• 1:15:03
  Speaker 4: Me Be is dope, but only got two hours. So
• 1:15:07
  Speaker 4: it's kind of difficult for somebody with two.
• 1:15:08
  Speaker 5: Hours from New York. I don't even know what I didn't.
• 1:15:12
  Speaker 2: Somebody for two hours killing it in the top five? Small?
• 1:15:16
  Speaker 5: Who's the five? Who's number five?
• 1:15:20
  Speaker 2: I go with Pop? I go with Pop. I go
• 1:15:22
  Speaker 2: with Pop.
• 1:15:23
  Speaker 4: Not not necessarily the best rapper, but as far as
• 1:15:26
  Speaker 4: was influenced when he was able to comp truck and
• 1:15:28
  Speaker 4: touch the short period of time when he meant to
• 1:15:31
  Speaker 4: hip hop, I go with Pop.
• 1:15:35
  Speaker 2: M let's go. He's killed me.
• 1:15:38
  Speaker 5: He killed me.
• 1:15:39
  Speaker 6: So tell you number one and we figured out everything
• 1:15:43
  Speaker 6: else after that. No for sure, Pot for sure, Christopher
• 1:15:50
  Speaker 6: Whiles for sure.
• 1:15:52
  Speaker 5: And five.
• 1:15:54
  Speaker 6: It's a mixture because I got some of my favorite
• 1:15:56
  Speaker 6: rappers that most people want put so see those one
• 1:15:59
  Speaker 6: of my favorits. Wayne is one of my favorites. Drake
• 1:16:06
  Speaker 6: one of my all time favorites. He's in there as well.
• 1:16:12
  Speaker 6: So it would be a mixed bag of those people
• 1:16:15
  Speaker 6: inside of my.
• 1:16:17
  Speaker 5: Five if I could. But if we did like Regional,
• 1:16:21
  Speaker 5: that probably easier, right.
• 1:16:24
  Speaker 2: Obviously number one would be j I would go now
• 1:16:30
  Speaker 2: will be number one. We won't have We can go anywhere.
• 1:16:35
  Speaker 2: This ain't no particular order, but snoop mm hmmm, Wayne, Uh,
• 1:16:41
  Speaker 2: I could go. I could go, of course, b I
• 1:16:44
  Speaker 2: g uh and I could go. I could go. I
• 1:16:51
  Speaker 2: could go either Kanye or Arms with two thousands. That's interesting.
• 1:16:55
  Speaker 2: The Tupac thing. Some people not on the list, and
• 1:16:59
  Speaker 2: they probably won't killed me. I was never a Tupoculan. Well,
• 1:17:03
  Speaker 2: you just learned that. I just learned it in the past. Uh,
• 1:17:07
  Speaker 2: about seven years about Pott and I started enjoying this ic.
• 1:17:11
  Speaker 5: The authors. You don't say you learned that you weren't
• 1:17:13
  Speaker 5: you weren't a fan. You never was a fan.
• 1:17:15
  Speaker 2: I've had tons of arguments on being whack up until
• 1:17:19
  Speaker 2: twenty sixteen. You put in front of knobs. Yeah, I
• 1:17:24
  Speaker 2: know that sounds weird. I know it sounds weird.
• 1:17:27
  Speaker 5: And I wasn't even the others. I just realized that no, no, no, no,
• 1:17:33
  Speaker 5: it's crazy. They did like an NBA comparison to.
• 1:17:35
  Speaker 6: Rappers, and they had obviously they had like Jay was
• 1:17:38
  Speaker 6: Michael Jordan and Lebron was probably big, and they had
• 1:17:44
  Speaker 6: nowns is Isaiah Thomas.
• 1:17:47
  Speaker 2: Yeah, I don't even know if I'm going that far.
• 1:17:49
  Speaker 5: I mean, that's what they did was.
• 1:17:52
  Speaker 2: The no Ja ding. So I've had some tough conversations
• 1:17:56
  Speaker 2: to maybe take him out my top five, but now
• 1:18:00
  Speaker 2: this is incredible. I mean, if I it's top five
• 1:18:03
  Speaker 2: is a tough conversation. That's why, because you know, after
• 1:18:06
  Speaker 2: the kids I'm dealing with now, they'd be like Boosy
• 1:18:10
  Speaker 2: Future Future and Wayne, like Wayne is the o G.
• 1:18:15
  Speaker 2: And then they say these guys and I can't want
• 1:18:17
  Speaker 2: to put Drake.
• 1:18:19
  Speaker 5: They won't even put him in. That's the crazy part.
• 1:18:22
  Speaker 2: I know.
• 1:18:22
  Speaker 5: I'm saying that the generation just deserves to be definitely.
• 1:18:27
  Speaker 2: Kids, they and it's not because of age. They just
• 1:18:30
  Speaker 2: base it off of again, like you said region. So
• 1:18:33
  Speaker 2: you know a lot of kids I'm running too from
• 1:18:36
  Speaker 2: the South. Boosie is number one. They favorite rapper, and
• 1:18:39
  Speaker 2: I would think they would be tipped because I love Tip,
• 1:18:42
  Speaker 2: but they'd be like Boosy number one.
• 1:18:44
  Speaker 5: Every time we were in the other night we was in,
• 1:18:48
  Speaker 5: he was in a party here and I'm listening record
• 1:18:51
  Speaker 5: after record, it's future, its future. I'm like, future is
• 1:18:53
  Speaker 5: the king of Atlanta. And we grew up thinking like
• 1:18:56
  Speaker 5: nobody could be the King of Atlanta except I And
• 1:18:59
  Speaker 5: I'm like, nah, king of South, South right right, But
• 1:19:02
  Speaker 5: I'm just like.
• 1:19:03
  Speaker 2: That saying too, like them calling him the jay Z
• 1:19:05
  Speaker 2: of the South. I just wish he was just the rapper,
• 1:19:08
  Speaker 2: like he's good as ship, you know what I mean
• 1:19:10
  Speaker 2: to say, he's the king of the South. He called
• 1:19:12
  Speaker 2: himself that, and you know a couple of times I
• 1:19:14
  Speaker 2: just like, bro, you you out there, you don't say
• 1:19:17
  Speaker 2: James the King of the North, like you know what
• 1:19:19
  Speaker 2: I'm saying, we are the North, to stop it. So
• 1:19:27
  Speaker 2: that was good. I felt like the reason.
• 1:19:31
  Speaker 5: He probably one of my favorite favorite she was king
• 1:19:37
  Speaker 5: of himself. But then it was the best rapperlive.
• 1:19:40
  Speaker 2: Anythink after Big and Jay and we get into discussion.
• 1:19:43
  Speaker 5: You know what I'm saying, But you know.
• 1:19:49
  Speaker 2: That's interesting.
• 1:19:50
  Speaker 5: Yeah, he's in most people's Yeah.
• 1:19:52
  Speaker 2: People have to argument with me, like he didn't have
• 1:19:55
  Speaker 2: enough albums. I'd be like his albums alone, there's ten
• 1:19:57
  Speaker 2: albums albums. If I hadn't go, there's twenty songs on.
• 1:20:02
  Speaker 2: Right after that was something like that, five is album,
• 1:20:04
  Speaker 2: five's album, Five's album.
• 1:20:06
  Speaker 5: Five's album all classics.
• 1:20:09
  Speaker 2: I can put them in EPs like he got enough,
• 1:20:11
  Speaker 2: Like he said enough Kendrick right now said enough for
• 1:20:14
  Speaker 2: me to be like, yo, you're my top ten.
• 1:20:17
  Speaker 5: All right.
• 1:20:17
  Speaker 6: So one of our young boys shout out to ab.
• 1:20:20
  Speaker 6: He says that we can't keep having these top five
• 1:20:23
  Speaker 6: and not make a room for some of these greats.
• 1:20:26
  Speaker 6: Kendrick is a good name that probably could be in
• 1:20:29
  Speaker 6: there at the end of his careage, like artist Drake
• 1:20:32
  Speaker 6: obviously J Cole if we had to stop moving people
• 1:20:35
  Speaker 6: like the cards around, like who would you shuffle out
• 1:20:38
  Speaker 6: of there?
• 1:20:39
  Speaker 2: So I had that conversation too. I had these round
• 1:20:42
  Speaker 2: table so I you know, they say that the mount
• 1:20:44
  Speaker 2: rushmore right, So there's tears, So I think there's the
• 1:20:48
  Speaker 2: top is just can't be moved. And then you have
• 1:20:51
  Speaker 2: like the volunteer, you don't have put on three classic
• 1:20:58
  Speaker 2: albums in the last eighteen months. Yes he did, Yes
• 1:21:02
  Speaker 2: he did twenty seven years in the game. I guess
• 1:21:04
  Speaker 2: I just haven't. I haven't recouped from you know. And
• 1:21:10
  Speaker 2: that's not like, bro, They're both influenced by each other,
• 1:21:15
  Speaker 2: like they both pushed each other to be these great artists.
• 1:21:18
  Speaker 2: It's not like it's interchangeable. But it's like, like I said,
• 1:21:22
  Speaker 2: we had three question marks over faces, Jay and Big
• 1:21:25
  Speaker 2: is up there somewhere if I had, if I was
• 1:21:27
  Speaker 2: gonna be a real person. No, no, you're biased. I
• 1:21:31
  Speaker 2: put Pop up there, you know what I mean? Just
• 1:21:33
  Speaker 2: because of his influence of what he's done. I've seen
• 1:21:36
  Speaker 2: people from different races love him more and different places.
• 1:21:40
  Speaker 2: I tell people this time when I start traveling the world,
• 1:21:42
  Speaker 2: I went to Africa and I went to Japan. Uh.
• 1:21:46
  Speaker 2: One of the most people most noticeable faces over there
• 1:21:50
  Speaker 2: is ludicrous, you know what I mean? You know what
• 1:21:52
  Speaker 2: I mean. But he was on everything he was on.
• 1:21:56
  Speaker 2: He was on haircut posters, he was on styline. Some
• 1:22:01
  Speaker 2: people don't put him in it, and they top five,
• 1:22:03
  Speaker 2: but he's the most recognizable all over the world. They
• 1:22:05
  Speaker 2: don't think. I don't think anybody. I've never hearn anybody
• 1:22:08
  Speaker 2: to five.
• 1:22:08
  Speaker 4: But Lupus played a major part in uh that early
• 1:22:13
  Speaker 4: two thousand era.
• 1:22:15
  Speaker 5: He was he was himself.
• 1:22:18
  Speaker 2: It was Nelly and Luis Chris. Yeah, he couldn't be
• 1:22:22
  Speaker 2: duplicated either. He couldn't eat the stuff he did. Baby Baby,
• 1:22:31
  Speaker 2: that's what we expected him to be. But I don't
• 1:22:33
  Speaker 2: think the baby one of them. Yeah, they weren't the
• 1:22:37
  Speaker 2: same space, but we expected him because we the funny
• 1:22:44
  Speaker 2: you know, just like I think that, uh, for some reason,
• 1:22:48
  Speaker 2: Chopper and the Chopper reminded me of what Nelly could
• 1:22:52
  Speaker 2: have done, you know what I mean, asad Rocky and
• 1:22:54
  Speaker 2: a sat and a sad mob reminded me of what
• 1:22:58
  Speaker 2: a mixture of dipset and bone thugs harmony could have been.
• 1:23:01
  Speaker 2: So it was like, you know, we always had this push,
• 1:23:03
  Speaker 2: but we all we've never had her.
• 1:23:06
  Speaker 4: Baby, said Yo, Chris, No, I don't think I'm saying
• 1:23:10
  Speaker 4: he probably wasn't even influenced.
• 1:23:11
  Speaker 5: Five, But to me, that's just I see, so we've
• 1:23:16
  Speaker 5: seen it before.
• 1:23:17
  Speaker 2: Yeah, we need to start having a discussion, right about
• 1:23:19
  Speaker 2: the Tears of Mount Rushmore and stops saying, hey, it's
• 1:23:22
  Speaker 2: five because I love all the rappers of it to twenty.
• 1:23:26
  Speaker 2: So if we do five five five five.
• 1:23:28
  Speaker 4: Any guy's lyricists like, if you do, lyricists like you
• 1:23:32
  Speaker 4: got people like to me my favorite, one of my
• 1:23:34
  Speaker 4: favorit rappers a whole time.
• 1:23:35
  Speaker 2: It is easy. I wasn't our top five. I don't
• 1:23:38
  Speaker 2: think too many people's actually benefit.
• 1:23:40
  Speaker 5: Yea, even even Nikki, how many dudes, how many people
• 1:23:45
  Speaker 5: are better rappers than her?
• 1:23:46
  Speaker 2: Nicki? And I is definitely like, I'm glad we're having
• 1:23:49
  Speaker 2: this before we rap. Yesterday I was about seeing what
• 1:23:52
  Speaker 2: was about to come out of my head because I
• 1:23:54
  Speaker 2: was talking with a few of the buddies. They smart,
• 1:23:56
  Speaker 2: and we was like, yo, top five best female rappers
• 1:24:00
  Speaker 2: and I had Nicki number one. Yeah, I had Nicki
• 1:24:04
  Speaker 2: number one for multiple reasons. But then I got it
• 1:24:06
  Speaker 2: got funky when I was talked about Laurence Hill and I.
• 1:24:08
  Speaker 5: Was upset center the topic.
• 1:24:10
  Speaker 2: I want to watch one album every thirty years.
• 1:24:13
  Speaker 5: Don't do that. I don't just don't do it. No no, no,
• 1:24:16
  Speaker 5: no no, don't do that. Don't do that. You gotta
• 1:24:19
  Speaker 5: stop doing that.
• 1:24:20
  Speaker 4: Album one of the greatest album, got more grand no
• 1:24:23
  Speaker 4: legendary album, but just one album.
• 1:24:25
  Speaker 2: No, she was on the score. Both of those are
• 1:24:27
  Speaker 2: Diamond brother I think group, I think group.
• 1:24:29
  Speaker 5: Projects, the single the niggor singles, she's featured on those,
• 1:24:33
  Speaker 5: killing myself that that's.
• 1:24:35
  Speaker 2: Her long hate her too, No, I love Mark just
• 1:24:38
  Speaker 2: saying it's hard.
• 1:24:40
  Speaker 5: Ready or not. That's one. Two albums Diamonds. The album
• 1:24:44
  Speaker 5: Diamond mis.
• 1:24:45
  Speaker 2: Education is the album that's two albums years.
• 1:24:49
  Speaker 5: The live album was hard Okay you love No, It's right?
• 1:24:52
  Speaker 2: Did she not kill that verse on my last She's done,
• 1:24:55
  Speaker 2: She's dope, She's done.
• 1:24:56
  Speaker 5: You remember you remember?
• 1:24:59
  Speaker 2: That's what it was my blood about this bro, because
• 1:25:01
  Speaker 2: we can't go anywhere Nikki has been consistent or ten
• 1:25:06
  Speaker 2: years without ad.
• 1:25:07
  Speaker 5: Teen year, nobody's knowing what she's done.
• 1:25:08
  Speaker 2: There's plenty of one for all of them. And I
• 1:25:10
  Speaker 2: don't get into the names because this can turn to
• 1:25:12
  Speaker 2: a bashing of us at the ennet. But I just
• 1:25:16
  Speaker 2: felt like Lawrence not appreciated in some space, and that's
• 1:25:19
  Speaker 2: where that topic was. She put her in some top
• 1:25:23
  Speaker 2: twenty five MC's period.
• 1:25:25
  Speaker 6: They used to have her in here and when the
• 1:25:28
  Speaker 6: source used to read the top fifty and remember Blaze magazine.
• 1:25:33
  Speaker 5: Blaze had her at number nine and now is at fifteen.
• 1:25:36
  Speaker 5: To remember that, that's what like ice Cube, we used
• 1:25:40
  Speaker 5: to be in the top ten. Terrast One used to
• 1:25:41
  Speaker 5: be in the top ten.
• 1:25:42
  Speaker 6: Rore Chem used to be in the top those guys
• 1:25:44
  Speaker 6: on That's what I'm saying, Like that used to be
• 1:25:45
  Speaker 6: a Rushmore and that Rushmore kind of got re arranged
• 1:25:49
  Speaker 6: and now it's kind of like those guys now cemented.
• 1:25:51
  Speaker 2: I want to see if there in the future of
• 1:25:53
  Speaker 2: Jay's gonna be out some people because some of these
• 1:25:54
  Speaker 2: kids still got j For some of them, that's nostalgia purposes.
• 1:25:58
  Speaker 5: But a lot of people know that the listen that.
• 1:26:01
  Speaker 2: They heard it playing pop I'm Big. They don't, they
• 1:26:03
  Speaker 2: ain't listen to Pocket Big.
• 1:26:05
  Speaker 5: But they'll just have to see that your parents told you,
• 1:26:09
  Speaker 5: the parents.
• 1:26:10
  Speaker 2: Yeah, it's engraved in history. Yeah, I'm glad y'all had.
• 1:26:14
  Speaker 2: I'm glad y'all had their top five. Well, always a pleasure,
• 1:26:19
  Speaker 2: no doubt. This ain't gonna be the first time in
• 1:26:23
  Speaker 2: the last time. It's gonna be many times different. You
• 1:26:27
  Speaker 2: love it, We love to poach it. So that's this.
• 1:26:29
  Speaker 2: This is his natural conversation. But do this whole day.
• 1:26:33
  Speaker 4: You're a spreading man arguing about trap music, like go
• 1:26:36
  Speaker 4: to baby, we do it all day.
• 1:26:40
  Speaker 2: That's what's up. That's what's up. Finance stuff kind of
• 1:26:43
  Speaker 2: like can after that.
• 1:26:45
  Speaker 5: It was built off, it was built on hip hop boys.
• 1:26:48
  Speaker 4: We got all sports conversations too, sports and hip hop.
• 1:26:52
  Speaker 4: Many arguments almost white tap and led to that late.
• 1:26:56
  Speaker 2: I just want to see yall financial arguments. I'm just like.
• 1:27:03
  Speaker 5: Off.
• 1:27:04
  Speaker 2: Would'd like to tell the people what's the information for
• 1:27:07
  Speaker 2: the app? How can they download the app? Anything you've
• 1:27:10
  Speaker 2: got going on musically, record label, all that stuff. As
• 1:27:14
  Speaker 2: far as the app, please go download it. It's a
• 1:27:17
  Speaker 2: place where you can find me if you want to
• 1:27:19
  Speaker 2: get put on. I'm looking at all the portfolios. I'm
• 1:27:21
  Speaker 2: a guy that's behind the scenes digging in in the
• 1:27:24
  Speaker 2: app store right now. You go to a website tomorrow,
• 1:27:27
  Speaker 2: app dot com. And as far as music, man, just
• 1:27:32
  Speaker 2: be ready for everything. Were dropping bombs in twenty twenty two,
• 1:27:34
  Speaker 2: twenty twenty three, a lot of secret projects. You have
• 1:27:38
  Speaker 2: a new signee, Sunny Digital. You know what I mean.
• 1:27:41
  Speaker 2: We just signed Yeah, we just signed him as a
• 1:27:44
  Speaker 2: player coach. So basically trying to make like you know,
• 1:27:48
  Speaker 2: don't hate me. Trying to make like the Chronic album
• 1:27:50
  Speaker 2: with him and build him as an artist is one
• 1:27:52
  Speaker 2: of his dreams. He's convicted. He's like a godfather to
• 1:27:55
  Speaker 2: the young folks in an R and B censation. Carvina
• 1:27:58
  Speaker 2: Wozy of course at Setie Hendrix is our next up.
• 1:28:03
  Speaker 2: That's just that's it, man.
• 1:28:07
  Speaker 6: Yeah, shout everybody in ey l University shot everybody on Patreon.
• 1:28:11
  Speaker 5: Shout to the merch Obviously orange was the color of
• 1:28:14
  Speaker 5: the day. If you didn't notice, it's one of our
• 1:28:16
  Speaker 5: new color shots. Many shot the Bam shout to the
• 1:28:18
  Speaker 5: whole team.
• 1:28:18
  Speaker 6: AB Mike, of course, we eli Atlanta, so shout to
• 1:28:22
  Speaker 6: Mike's Moses here with us.
• 1:28:24
  Speaker 5: Shout everybody. Man. Love is love. Thank you for continued support,
• 1:28:27
  Speaker 5: and thank you for sparing the word. We said that
• 1:28:29
  Speaker 5: from day one.
• 1:28:30
  Speaker 2: Man.
• 1:28:30
  Speaker 5: The only thing we asked you tell a friend, to
• 1:28:31
  Speaker 5: tell a friend, and y'all been doing that, which is
• 1:28:33
  Speaker 5: catapult to us to the number one place for everything
• 1:28:36
  Speaker 5: in the world, entrepreneurship and business. So lovers love. We
• 1:28:39
  Speaker 5: appreciate you a whole heartedly.
• 1:28:40
  Speaker 2: Thank you. Got a butcher.
• 1:28:48
  Speaker 5: Shout out to shout out to the whole team, out
• 1:28:52
  Speaker 5: the whole time. It's on the way, dog, what's up?
• 1:28:56
  Speaker 5: He says on the way, Thank you guys, rock you
• 1:29:00
  Speaker 5: next week, page.
• 1:29:01
  Speaker 3: Pease my graduates from my school being forced bad drop
• 1:29:08
  Speaker 3: bag drop my drop bad drop bad drops.
• 1:29:22
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