Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy?
Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction.
Today, we're going to talk about moving beyond the hype cycle to build a marketing technology ecosystem that actually delivers. We'll explore how to treat content orchestration not as a task but as a core strategic…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.