Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#835: Qualtrics' Jordan Harper on using synthetic panels to get real insight
What if the most honest and insightful feedback you could get about your customers didn't come from an actual customer at all?
Agility requires not just the ability to pivot quickly, but the foresight to know *which way* to turn. That foresight is built on a foundation of deep, unbiased insights, which are becoming increasingly difficult to get through traditional means.
We are in Seattle at the Qualtrics X4 Summit, and today, we're going to talk about a fundamental shift in how we gather customer insights. We'll explore the diminishing returns of traditional research and dive into the…
The skinny
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