Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Ferrero Family Keeps Nutella and Kinder a Secret
This episode of Family Business Stories with Fexingo looks inside the Ferrero Group, the secretive Italian confectionery giant behind Nutella, Ferrero Rocher, and Kinder chocolate. Lucas and Luna explore how the Ferrero family has maintained near-total privacy for over 75 years, never holding an investor day or granting interviews about strategy. They trace the company's evolution from a small bakery in Alba to a $35 billion global empire, and examine the unusual governance structure that kept control within the family through three generations. Specific focus on the 1997 transition when…
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