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How LVMH CEO Bernard Arnault Masters the Luxury Portfolio

In this episode of The CEO Diary, Lucas and Luna examine how Bernard Arnault transformed LVMH from a struggling textile conglomerate into the world's largest luxury group. They focus on one specific strategic move: the 2011 acquisition of Bulgari for 4.3 billion euros, using an all-stock deal that LVMH structured to avoid a bidding war with Richemont. The hosts break down why Arnault paid a premium, how he integrated the family-run jeweler without stripping its heritage, and what the Bulgari playbook reveals about LVMH's broader approach to building a luxury portfolio across 75…

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