A New Approach to Senior Care for Emiratis
As businesses adapt to a period of economic uncertainty shaped by regional geopolitical tensions, flexibility has become the new constant. Joining Tim Elliott in the studio, Sawsan Shalabi, founder of Rafeeq Connect, discusses navigating today's challenges and explains why shifting focus locally with "Izwetna"—a tailored companionship initiative for Emirati seniors—could be her smartest operational strategy yet.
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