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Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth

212: Differentiating in a crowded cybersecurity market: the Scribe approach with CEO Rubi Arbel

212: In this episode of Sales Bluebird, we dive into the world of software supply chain security and the challenges it presents. Rubi Arbel, co-founder and CEO of Scribe Security, sheds light on the limitations of traditional application security solutions and introduces Scribe's innovative approach to software security using evidence collectors.

We examine the importance of boldly positioning oneself in the market and engaging with the developer community through evangelists, open-source projects, and attending conferences. Additionally, we explore new US regulations coming into effect in…

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