Latest / Business Class: The Global Tourism Leadership Conversation
Beyond the Beaches: Marketing Thailand in North America
Tippi, Marketing Manager for the Tourism Authority of Thailand's LA office, joins the show to unpack what it really takes to promote an Asian destination in the North American market. We cover the budget challenges of competing with Japan, the lack of direct flights, and how Thailand has repositioned itself far beyond the old "sun, sea, and sand" stereotypes. Tippi also shares the regional diversity most travelers never see — from mountainous northern trekking to the prehistoric cave paintings of the northeast — and explains why Thai hospitality ranks as the number one reason visitors return…
The skinny
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