Latest / Jess Ask / YouTube Growth Secrets Every Creator Needs to Hear | FT Omar Eltakrori | EP120

Transcript

YouTube Growth Secrets Every Creator Needs to Hear | FT Omar Eltakrori | EP120 · Jess Ask

• 0:07
  Speaker 1: Yo, it's your girl Jessica and Smith, and you already
• 0:10
  Speaker 1: know that you've entered the safe space for influencers to decompress,
• 0:14
  Speaker 1: have fun and just ask.
• 0:17
  Speaker 2: Do you already know what it is?
• 0:19
  Speaker 1: And then you know it's about to get real, So
• 0:22
  Speaker 1: be sure to show your girl the love and like,
• 0:26
  Speaker 1: come in and subscribe God.
• 0:27
  Speaker 3: For another day. Hey, hey, I know we could be
• 0:33
  Speaker 3: another way, y'all.
• 0:39
  Speaker 2: I gotta say this. Omar is over here dropping game.
• 0:44
  Speaker 2: We just shot an entire conversation that you get to see,
• 0:50
  Speaker 2: all right, and I'll make sure in the description you
• 0:52
  Speaker 2: know how to see it. But he is dropping so
• 0:56
  Speaker 2: many gems. If you don't know who Amar is, he
• 0:58
  Speaker 2: is a phenomenal content strategist, content coach. He just knows
• 1:03
  Speaker 2: his stuff. And I've said this before, I'm a fan
• 1:07
  Speaker 2: because of his faith and trust in God. But we're
• 1:09
  Speaker 2: about to get into this content to cash strategy. I
• 1:13
  Speaker 2: know you offer this. What is it once a month
• 1:16
  Speaker 2: for five days?
• 1:17
  Speaker 4: Is it it kind of like once a quarter.
• 1:18
  Speaker 2: Once a Oh okay, so was once a quarter? Can
• 1:20
  Speaker 2: you tell us about the content to cash challenge?
• 1:23
  Speaker 4: Yeah? This I like to call it like a five
• 1:25
  Speaker 4: day coaching experience and it's really a environment where you
• 1:30
  Speaker 4: can experience breakthrough from taking action that you might know
• 1:34
  Speaker 4: you should be taking, and it creates an environment where
• 1:36
  Speaker 4: other people are taking action with you and it's just
• 1:39
  Speaker 4: a beautiful thing. And you'll learn how to you know,
• 1:42
  Speaker 4: find your voice, know who you're trying to reach, and
• 1:45
  Speaker 4: then how that actually makes money in the five days.
• 1:48
  Speaker 4: And it's honestly, I don't know if there's any experience
• 1:51
  Speaker 4: like it. I don't sell courses. I don't sell pre
• 1:54
  Speaker 4: recorded courses. It's a live experience happening virtually on Zoom
• 1:59
  Speaker 4: and so yeah, that's the Content to Cast challenge.
• 2:01
  Speaker 2: What's been your biggest win from the Content to Cast Challenge.
• 2:05
  Speaker 4: I think it's being able to coach people at scale.
• 2:09
  Speaker 4: So as someone who loves coaching and has a heart
• 2:13
  Speaker 4: to coach as many people as I can, but I
• 2:15
  Speaker 4: also understand the reality of my limitations of how I
• 2:19
  Speaker 4: can't do that. The Content to Cash Challenge provides a space,
• 2:24
  Speaker 4: and I would say in the last year and a half,
• 2:28
  Speaker 4: I've coached over a thousand people through this five day experience,
• 2:32
  Speaker 4: and so that's probably been the best thing about it.
• 2:35
  Speaker 4: And just it's like, as a strategy wise, for my business. Yeah,
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  Speaker 4: it's built. It's built trust at super scale. Yeah, I know.
• 2:45
  Speaker 4: My content does help and it builds a relationship, but
• 2:47
  Speaker 4: it's one way. But because the challenge is back and
• 2:50
  Speaker 4: forth and there's Q and A and there's community, it's
• 2:54
  Speaker 4: like a trust accelerator. And in the game of business,
• 2:58
  Speaker 4: everything fall down from trucks. So you don't have to
• 3:04
  Speaker 4: sell hard. When people trust you, they already know who
• 3:08
  Speaker 4: you are.
• 3:09
  Speaker 2: You know, so you've used the word several times. Did
• 3:12
  Speaker 2: the words scale? That's what I've been hearing. How does
• 3:16
  Speaker 2: someone know what's scalable? Because I know it's like we
• 3:21
  Speaker 2: just do stuff, We just throw things out there. How
• 3:23
  Speaker 2: do we know if this thing is scalable and if
• 3:26
  Speaker 2: it's not, how do we pivot?
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  Speaker 4: I think I think from what I'm based on that question,
• 3:35
  Speaker 4: I truly believe everything or anything could scale. Sometimes things
• 3:45
  Speaker 4: don't scale because you're not being intentional with it. And
• 3:52
  Speaker 4: so if you're being consistent but not intentionally consistent, and
• 3:56
  Speaker 4: maybe you want to scale your YouTube channel or scale
• 3:59
  Speaker 4: your business, well there's something in the way of you
• 4:04
  Speaker 4: not experience that that thing. But if you're just dabbling,
• 4:08
  Speaker 4: it's kind of hard to see what that thing is. Yeah,
• 4:11
  Speaker 4: but when you're showing up consistently and you're testing and
• 4:13
  Speaker 4: you're improving, you'll start to see like, oh, this is
• 4:16
  Speaker 4: where we went wrong. Oh nobody showed up to the
• 4:18
  Speaker 4: web class because we only had them sign up, but
• 4:22
  Speaker 4: we didn't remind them. Okay, next time, we're going to
• 4:25
  Speaker 4: remind them. Uh, you know why didn't anybody buy? Oh
• 4:29
  Speaker 4: no one bought because I was yapp in for an
• 4:33
  Speaker 4: hour and they left the call. Like you start, you
• 4:37
  Speaker 4: start getting insight as to why things aren't working. And literally,
• 4:41
  Speaker 4: at every level, business is a game of problem solving. Yeah,
• 4:44
  Speaker 4: and we're always just trying to solve problems, right, and
• 4:47
  Speaker 4: it never ends. So I mean, yeah, my thing is,
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  Speaker 4: I don't know if pivoting is ever the answer now,
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  Speaker 4: and I know pivot has multiple meanings. Yeah, people change
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  Speaker 4: things too soon before even getting awareness of what's not working.
• 5:05
  Speaker 2: So I'm so glad that you're given from people. It's
• 5:07
  Speaker 2: almost like tee. You also encouraging people to trust what
• 5:11
  Speaker 2: they've decided on, because it's like sometimes we're indecisive because
• 5:15
  Speaker 2: we'll watch other content creators do certain things like what's
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  Speaker 2: the biggest mishap or misconception of the content creator.
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  Speaker 4: Well, the word is you have a misconception of who
• 5:29
  Speaker 4: you're trying to copy. Like you see somebody else doing something,
• 5:35
  Speaker 4: but you don't know why they do it that way.
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  Speaker 4: You don't know how that's serving their deeper need or
• 5:42
  Speaker 4: the or you don't know how that thing that they're
• 5:43
  Speaker 4: doing or why that thing that what they're doing is
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  Speaker 4: serving the thing they decided on. So I'm a firm
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  Speaker 4: believer that whatever you decide on and you work it
• 5:53
  Speaker 4: will work. It will And does it mean that you
• 5:57
  Speaker 4: won't tweak it along the way? Of course you will, Yeah,
• 5:59
  Speaker 4: because you've decided, you know. That's why I think what's
• 6:03
  Speaker 4: funny is like when you see somebody else, which, by
• 6:05
  Speaker 4: the way, it's okay to gain inspiration, I think it's
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  Speaker 4: just before you implement what inspires you, you should unpack
• 6:13
  Speaker 4: why and how this works for your context. Right, So,
• 6:20
  Speaker 4: and that's why I love teaching principle based stuff as
• 6:22
  Speaker 4: opposed to like, just do this. I know sometimes people
• 6:25
  Speaker 4: need to just do this, but for the most part, no,
• 6:27
  Speaker 4: you just need to know the principles of how to
• 6:29
  Speaker 4: be successful. But I really started winning when I chose
• 6:34
  Speaker 4: the one platform to focus on. Yeah, when I chose
• 6:37
  Speaker 4: the one link to put in the description, and then
• 6:40
  Speaker 4: when I had the one offer to give, and that's literally,
• 6:45
  Speaker 4: that's literally all I did.
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  Speaker 2: Man, I'm so glad that you brought that up, because
• 6:49
  Speaker 2: I think sometimes that people always tell us put it everywhere.
• 6:53
  Speaker 2: Your audience is different places, and I want to get
• 6:57
  Speaker 2: let's get into your one platform which is used to
• 6:59
  Speaker 2: right you, you mainly focus on YouTube. So if I'm
• 7:03
  Speaker 2: trying to cultivate my YouTube audience as a beginner, a
• 7:08
  Speaker 2: beginner in long form content, what are the three things,
• 7:11
  Speaker 2: the three steps that you are just like hit on
• 7:14
  Speaker 2: about to make sure that meat as a beginner can
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  Speaker 2: be successful as a YouTuber.
• 7:19
  Speaker 4: Yeah, if you're a beginner at YouTube, I would say
• 7:24
  Speaker 4: upload your first ten to twenty videos unedited. So if
• 7:31
  Speaker 4: editing is an obstacle, and it is for everybody, yeah,
• 7:35
  Speaker 4: especially if you're a beginner, don't edit. And let me
• 7:38
  Speaker 4: tell you why, because it's gonna make you really good.
• 7:41
  Speaker 4: When you film a video knowing it's going to be edited,
• 7:45
  Speaker 4: your delivery is not natural because you know it's going
• 7:51
  Speaker 4: to be edited. It's right, like when you mess up,
• 7:53
  Speaker 4: you'll stop and you'll start over. If you know it,
• 7:56
  Speaker 4: it's not going to be edited. Like a life presentation,
• 7:59
  Speaker 4: you can start over. In a live presentation, you have
• 8:01
  Speaker 4: to keep it rolling. Right If I sneeze on stage,
• 8:05
  Speaker 4: someone's gonna say bless you, and then I'm gonna keep
• 8:07
  Speaker 4: it rolling. Yeah. I think that is like a big
• 8:12
  Speaker 4: unlock because everybody's waiting to have the perfect upload or
• 8:15
  Speaker 4: like the polished edit, when all that doesn't matter, like
• 8:19
  Speaker 4: the beginning stages of a YouTube journey is more about
• 8:23
  Speaker 4: your your personal development as a communicator as somebody who
• 8:26
  Speaker 4: delivers a concept or shares some insight and how you
• 8:31
  Speaker 4: choose to do that, and discovering your voice, yeah, and
• 8:34
  Speaker 4: discovering your content preferred content format. Like sometimes not everyone
• 8:38
  Speaker 4: should have a podcast. Some people should should do vlog style.
• 8:44
  Speaker 4: Not everyone should do vlog style. Some people should do
• 8:46
  Speaker 4: live streaming. Not everyone should do live streaming. Some people
• 8:48
  Speaker 4: should do talking it. So I think that is just
• 8:52
  Speaker 4: like make your first couple dozen videos unedited and then
• 9:00
  Speaker 4: look at the at the data. So like if you've
• 9:03
  Speaker 4: uploaded ten videos, you should you you should get a
• 9:07
  Speaker 4: sense of like what is kind of working? I think too,
• 9:11
  Speaker 4: you know, so that so number one is just upload
• 9:13
  Speaker 4: unedited videos. Number two is just to to look at
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  Speaker 4: the data. You look at your data, but also look
• 9:19
  Speaker 4: on YouTube's data. I actually think you're making it harder
• 9:24
  Speaker 4: to grow on YouTube if you yourself are not a
• 9:27
  Speaker 4: consumer of YouTube, right right, Like, So the more you
• 9:32
  Speaker 4: understand the platform, the easier it is to be on
• 9:34
  Speaker 4: it as you're as a contributor. The issue is is
• 9:37
  Speaker 4: people just want a big YouTube channel, but they don't
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  Speaker 4: even know. They don't even click on videos, right, Like,
• 9:45
  Speaker 4: I go home, I watch YouTube TV. I don't. I
• 9:47
  Speaker 4: don't do Hulu. I don't do Netflix. And it's not
• 9:49
  Speaker 4: because I'm special, It's because I genuinely like YouTube. Yeah.
• 9:52
  Speaker 4: And then it serves me because as I click on
• 9:55
  Speaker 4: a video, I get to internalize why did I click
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  Speaker 4: on it video? And I'm and I'm creating cases and
• 10:03
  Speaker 4: I'm creating insight on why I clicked videos. Yeah, and
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  Speaker 4: and that over time, like my history on YouTube is
• 10:12
  Speaker 4: its own masterclass on YouTube. If I just go to
• 10:16
  Speaker 4: my history and I look, it's going to give me
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  Speaker 4: insight on packaging. So so upload unedited videos, be a
• 10:26
  Speaker 4: consumer of the platform, and then the last thing is
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  Speaker 4: to commit long term. Everyone winning on YouTube. They didn't.
• 10:35
  Speaker 4: They're not no one's winning on YouTube trying to launch
• 10:38
  Speaker 4: their YouTube channel. People who are winning on YouTube don't
• 10:43
  Speaker 4: have an end in mind. So it's actually the reverse.
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  Speaker 4: People I know that are later older who started a
• 10:51
  Speaker 4: YouTube channel because they see the power of it. They
• 10:56
  Speaker 4: don't have an outcome goal. It's a tie for the
• 11:01
  Speaker 4: next ten years. I'm going to be consistent on this platform, boom.
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  Speaker 4: So even my strategy is I'm going to upload a
• 11:10
  Speaker 4: podcast a week until Jesus comes back. Yes, Like, that's
• 11:13
  Speaker 4: literally my YouTube strategy. So from that standpoint, those are
• 11:20
  Speaker 4: the three things I would have you focus on.
• 11:22
  Speaker 2: I love that. I want to kind of go back
• 11:24
  Speaker 2: to the data part because I seen you post something
• 11:26
  Speaker 2: the other day regarding like and I think it was
• 11:30
  Speaker 2: somebody about somebody for people not doing like masterminds all
• 11:35
  Speaker 2: these webinars because hundreds of people are not coming you
• 11:38
  Speaker 2: only have five or whatever. But you spoke towards the data.
• 11:43
  Speaker 2: I think data because number wise, it's kind of intimidating
• 11:47
  Speaker 2: for people because everybody doesn't understand numbers. So how would
• 11:49
  Speaker 2: you simplify YouTube's data specifically and what we should look.
• 11:53
  Speaker 4: For, oh, we should be looking for on YouTube? I
• 11:55
  Speaker 4: think you should be looking for when you go in
• 12:00
  Speaker 4: the back end of YouTube studio, you could see the
• 12:03
  Speaker 4: click through rate and the average view duration. If you
• 12:08
  Speaker 4: upload a thirty minute video on YouTube and you get
• 12:12
  Speaker 4: forty views, that's great because right now there's not even
• 12:19
  Speaker 4: forty people here, so if there was, it would be
• 12:21
  Speaker 4: a whole nother dynamic. But if I got forty views
• 12:25
  Speaker 4: on a YouTube video, YouTube is going to give me
• 12:28
  Speaker 4: the click through rate, which means out of everyone who
• 12:30
  Speaker 4: sees this video, the percentage of people that click on it.
• 12:34
  Speaker 4: If that percentage is one percent or two percent, that
• 12:38
  Speaker 4: just means no one's clicking on your videos. So how
• 12:41
  Speaker 4: do you get people to click on your videos? The
• 12:43
  Speaker 4: titles and the thumbnail. This is why I think the
• 12:46
  Speaker 4: skill of packaging is the most underrated skill of creators
• 12:51
  Speaker 4: because they're focusing on making really good videos. When YouTube
• 12:55
  Speaker 4: isn't a video platform, it's a packaging platform. So when
• 12:59
  Speaker 4: we're making all putting all our energy and effort into
• 13:01
  Speaker 4: the video, we actually should be putting most of our
• 13:04
  Speaker 4: energy into the title, the thumbnail in the first thirty seconds,
• 13:08
  Speaker 4: so that's clip through rate and then average uturation. So
• 13:12
  Speaker 4: you're telling me you're telling me YouTube that forty people
• 13:15
  Speaker 4: clicked on this video and people are only watching a
• 13:18
  Speaker 4: minute on average. Okay, that means that whatever you're doing
• 13:23
  Speaker 4: in the beginning of your video is not giving people
• 13:26
  Speaker 4: a reason to stay and watch more of it. Now,
• 13:28
  Speaker 4: your average duration will always be shorter than the video itself. Right,
• 13:34
  Speaker 4: most people, majority of people that watch your YouTube videos
• 13:38
  Speaker 4: aren't watching all of the video. Right, That's fine. That's
• 13:41
  Speaker 4: why I love uploading very long videos. Yeah, because if
• 13:43
  Speaker 4: I upload very long videos, that number is more like
• 13:47
  Speaker 4: fifteen twenty five minutes. If I upload a twenty five
• 13:50
  Speaker 4: minute video, that number is more like three to seven minutes.
• 13:53
  Speaker 4: So it's just you know, ratio. So those are the
• 13:57
  Speaker 4: two things. Clip through rate and average uderation. Those are
• 14:00
  Speaker 4: things that should tell you. So if you have good ones,
• 14:03
  Speaker 4: like if they're green, that's telling you that, like the
• 14:07
  Speaker 4: topic is pretty good, the way you package it's pretty good,
• 14:10
  Speaker 4: and then also the way you started it is pretty good.
• 14:12
  Speaker 2: That's so good. I love. I love that we're on
• 14:15
  Speaker 2: this YouTube thing because one so I was talking to
• 14:18
  Speaker 2: Dave in the morning meet up one day and I
• 14:21
  Speaker 2: was like, I don't know, I said, I don't know
• 14:24
  Speaker 2: if I should do shorts anymore. I was leaning on
• 14:26
  Speaker 2: Omar because he said he didn't do shorts because he
• 14:28
  Speaker 2: wants people's duration, like to train people that he does
• 14:32
  Speaker 2: long form content. So I was going with what you said,
• 14:35
  Speaker 2: and I was like, I don't think this is working.
• 14:37
  Speaker 2: I don't know. So I started trying the shorts and
• 14:39
  Speaker 2: it seems like I'm having better conversion. So how do
• 14:42
  Speaker 2: you know, like with your tactic, like why is it
• 14:44
  Speaker 2: working for you? Like I just want to know, like
• 14:48
  Speaker 2: cause it wasn't working for me just not doing shorts.
• 14:50
  Speaker 2: But I feel like I agree with what you said,
• 14:53
  Speaker 2: like shorts almost hurt a little bit because I don't
• 14:56
  Speaker 2: want think people to think that they're gonna get anything
• 14:58
  Speaker 2: short form from me because I'm along with it. Hm.
• 15:01
  Speaker 4: No, yeah, I think the reason it works for me
• 15:04
  Speaker 4: is because I'm obsessed with the viewer experience, and I
• 15:07
  Speaker 4: don't think people are willing to be as obsessed as
• 15:09
  Speaker 4: I am.
• 15:09
  Speaker 2: What does it look like?
• 15:10
  Speaker 4: That looks like if you clicked on this video or
• 15:14
  Speaker 4: podcast that you're getting, you're gonna get what you clicked for.
• 15:19
  Speaker 4: Like that's what I mean. Now everyone thinks they're giving
• 15:21
  Speaker 4: what people what they right, right, But to the first podcast.
• 15:26
  Speaker 4: I'm gonna I'm gonna let you in on exactly what
• 15:28
  Speaker 4: my brain was doing when you started the last podcast. Like,
• 15:33
  Speaker 4: if I clicked on this video based on how you
• 15:35
  Speaker 4: title it, what would you think. You'd probably titled the
• 15:37
  Speaker 4: last episode two of.
• 15:39
  Speaker 2: This something in dealing with faith or grace.
• 15:45
  Speaker 4: So let's just let's just say that episode could be
• 15:48
  Speaker 4: called something like advice for Christian CEOs or advice for
• 15:53
  Speaker 4: believers in business or something like that. And you started
• 15:57
  Speaker 4: your podcast and you guys, your little show thing, and
• 16:02
  Speaker 4: like it took a few minutes to start getting into
• 16:06
  Speaker 4: that conversation, and so that what was happening in my
• 16:10
  Speaker 4: brain was people already it clicked off. And that's only
• 16:17
  Speaker 4: that's me. I mean, the reason why it works for
• 16:21
  Speaker 4: me is because maybe I have an intuition to know that.
• 16:25
  Speaker 4: And it's also just thinking about the viewer, Like I'm
• 16:28
  Speaker 4: I'm obsessed with the viewers experience. If you clicked on
• 16:30
  Speaker 4: this video because it was advice for CEO entrepreneurs that
• 16:36
  Speaker 4: are believers, and like, if that's the packaging and that's
• 16:38
  Speaker 4: who it's for, then we need to go right into
• 16:43
  Speaker 4: so it would be, hey, are you in business? And
• 16:47
  Speaker 4: a believer. And that's why I like to I like
• 16:50
  Speaker 4: to start YouTube videos with enrolling questions because then it
• 16:53
  Speaker 4: affirms the right person. Are you a bit a believer
• 16:56
  Speaker 4: who's in business and you're wondering if you know you're
• 16:59
  Speaker 4: doing at God's way? While I'm so excited because I
• 17:02
  Speaker 4: have somebody I know that does it really well. But
• 17:04
  Speaker 4: why do believers get it wrong in business? Like like
• 17:09
  Speaker 4: let's give let's eat lady immediately. Yeah, and I think
• 17:12
  Speaker 4: we did it. I mean, you did it better this,
• 17:14
  Speaker 4: this one, this one's this one's awesome. And but that's why.
• 17:18
  Speaker 4: So I actually think back to your short You know,
• 17:20
  Speaker 4: situation is most of the time for most people short
• 17:25
  Speaker 4: you're doing long form so you can get short form
• 17:29
  Speaker 4: and and that's why short form is working. But this this,
• 17:33
  Speaker 4: the system is fine. Though, the system is fine. To that,
• 17:36
  Speaker 4: do a long form with minimal strategy and just make
• 17:40
  Speaker 4: sure your short form is super potent. Yeah right, Like
• 17:44
  Speaker 4: those clips make sense. Those clips aren't random. However, I
• 17:49
  Speaker 4: as a as a as a business minded person, my
• 17:53
  Speaker 4: goal is time spent on brand.
• 17:55
  Speaker 2: Yeah.
• 17:55
  Speaker 4: I want people to know this face, I want people
• 17:58
  Speaker 4: to know my voice. I want people to feel like
• 17:59
  Speaker 4: they know me, right, And that's that's hard. It's not
• 18:02
  Speaker 4: that it's not it's impossible. It's just harder to do
• 18:06
  Speaker 4: with short, firm content.
• 18:07
  Speaker 2: So this is this is a question based upon your
• 18:10
  Speaker 2: your feedback, and I appreciate it didn't offend me at all, because.
• 18:13
  Speaker 4: I know everyone does that. Like even even sometimes when
• 18:17
  Speaker 4: I have a guest, they project they project it because
• 18:20
  Speaker 4: because I'll be like, hey, so why, why how did
• 18:23
  Speaker 4: you do this or what's what got you into this? Yeah,
• 18:26
  Speaker 4: and they'll be like, let me let me let you
• 18:28
  Speaker 4: in on a little bit about my backstory. I'm like, no,
• 18:30
  Speaker 4: that's something I asked. Yeah, I asked you give me
• 18:33
  Speaker 4: some insight real quick, because I strategically, as the interviewer,
• 18:36
  Speaker 4: I want this to go as I want this, you know,
• 18:38
  Speaker 4: to go out there right and and so literally i'll
• 18:42
  Speaker 4: have to edit it. I'm going to edit it out
• 18:43
  Speaker 4: because I care about it that much. People don't click
• 18:46
  Speaker 4: on the videos because of my story. People click on
• 18:50
  Speaker 4: the videos because of their problems.
• 18:52
  Speaker 2: But go ahead, No, no, that's that's good. So my
• 18:55
  Speaker 2: question is how do I bounce rhythms?
• 18:59
  Speaker 4: Find the rhythm I balance in this case, Yeah, so.
• 19:03
  Speaker 2: Balance out being the energetic me and having it because
• 19:08
  Speaker 2: they love the Desertray song, they love the community highlight.
• 19:13
  Speaker 2: How do I construct that still finding my balance but
• 19:17
  Speaker 2: also being like, Okay, let me get straight to the
• 19:19
  Speaker 2: to the point.
• 19:22
  Speaker 4: Is you move that moment either to in the middle
• 19:24
  Speaker 4: or the end. Okay, That's how I would do it. Okay,
• 19:27
  Speaker 4: because I would even argue that although the people that
• 19:31
  Speaker 4: love you love that, it's almost like this, I'm grateful
• 19:36
  Speaker 4: that you're a part of the department family, but we're
• 19:39
  Speaker 4: always out to get more people in the department family.
• 19:42
  Speaker 2: So so I don't need to think about the people
• 19:45
  Speaker 2: that are in I need didn't think about it, oh
• 19:46
  Speaker 2: with that or not. And they're not there for the
• 19:48
  Speaker 2: Desiree song.
• 19:50
  Speaker 4: They're there because of who you are. They're they're there
• 19:54
  Speaker 4: because because they love you and they love what you
• 19:56
  Speaker 4: guys are doing. Yeah, So like I also want to
• 19:58
  Speaker 4: let you know, like they're not there because of the song. Yeah,
• 20:01
  Speaker 4: they're not gonna be like, where's the song at? And
• 20:02
  Speaker 4: even if they were, that's a very small group of
• 20:04
  Speaker 4: people because you're going to be growing the podcast. So
• 20:07
  Speaker 4: I was on a podcast a little bit ago, and
• 20:10
  Speaker 4: these guys they like starting their podcast opening up a
• 20:13
  Speaker 4: can like a soda can, yeah, by like like a drink,
• 20:17
  Speaker 4: and their thing is like opening it one handed and
• 20:21
  Speaker 4: then that you don't dent the can. Yeah, so it's
• 20:24
  Speaker 4: like click clack and then if you like show like, hey,
• 20:27
  Speaker 4: is there any debts and dents and then they'll like
• 20:30
  Speaker 4: rate it. That's literally how they started their podcasts, which
• 20:33
  Speaker 4: is fine. But what's funny is I saw because I
• 20:36
  Speaker 4: you know, I followed them after the fact and the
• 20:38
  Speaker 4: podcast did really well that we did together. However, he
• 20:42
  Speaker 4: was like, hey, guys, we're moving that portion of the
• 20:47
  Speaker 4: podcast toward the middle of the podcast because we don't
• 20:51
  Speaker 4: want people coming for a certain reason. And then they
• 20:54
  Speaker 4: just see a bunch of guys turn.
• 20:56
  Speaker 5: Open up a you know, a Lacroix and then drink
• 21:00
  Speaker 5: like yeah, so so I mean and that I mean
• 21:03
  Speaker 5: that that clipped for them, I don't know, eighty episodes in,
• 21:07
  Speaker 5: you know, they realize like, oh, we don't need to
• 21:10
  Speaker 5: do that segment rightning, let's just move it, and you
• 21:14
  Speaker 5: know it could be a good like icebreaker too, or
• 21:16
  Speaker 5: a re engagement thing.
• 21:18
  Speaker 4: You know, hey, this is the portion of the show
• 21:20
  Speaker 4: and if it then you know, like it would actually
• 21:22
  Speaker 4: re engage people to put it later. And then yeah,
• 21:26
  Speaker 4: and then something I've been doing recently just testing is
• 21:28
  Speaker 4: at the end of my podcasts, I'll say, hey, if
• 21:31
  Speaker 4: you're still watching, if you're still listening, I appreciate you.
• 21:36
  Speaker 4: Can you DM me on Instagram and just say I
• 21:37
  Speaker 4: watched the whole thing, or I listened to the whole thing.
• 21:39
  Speaker 4: I just want to and then people are doing it.
• 21:41
  Speaker 4: It's so cool. So I like that.
• 21:43
  Speaker 2: I like that we don't desire you won't get your
• 21:45
  Speaker 2: song in the beginning. He but it No, this is
• 21:51
  Speaker 2: this is really good and strategic and I think that also.
• 21:54
  Speaker 2: All right, So this was something I wanted to ask
• 21:56
  Speaker 2: you on our pot too. But so with me being
• 22:01
  Speaker 2: faith based and very vocal about being faith based, and
• 22:06
  Speaker 2: she mentioned that the Holy you know, I use Holy
• 22:09
  Speaker 2: Spirit like for my answer my questions and stuff like
• 22:11
  Speaker 2: that in the beginning, your advice about okay, starting with
• 22:14
  Speaker 2: the questions. Sometimes I'm not the the conversation goes somewhere else.
• 22:21
  Speaker 2: But how would you still knowing Holy Spirit balanced that
• 22:25
  Speaker 2: with strategic conversation.
• 22:27
  Speaker 4: Yeah, no, that's great. I don't I mean one is like,
• 22:33
  Speaker 4: I don't think I don't think the Holy spirit's ever random,
• 22:36
  Speaker 4: So like, yeah, I don't want to. I don't want
• 22:38
  Speaker 4: that to be a I don't want to let that
• 22:40
  Speaker 4: be a permission to be random and confuse someone like man,
• 22:44
  Speaker 4: I thought I was here for this, Like, so, so
• 22:49
  Speaker 4: my thing is you as the host, right, you have
• 22:53
  Speaker 4: to hold the line, so like and like you know,
• 22:59
  Speaker 4: you may that like something about Grace, like you know,
• 23:02
  Speaker 4: like that maybe the second episode something about Grace. In
• 23:04
  Speaker 4: my in my mind, I think Grace is the answer
• 23:07
  Speaker 4: to being a potential, you know, to being an entrepreneur.
• 23:10
  Speaker 4: Who's the CEO. Yeah, that's a believer. And so I
• 23:14
  Speaker 4: wouldn't make it about Grace because Grace could be misleading Grace.
• 23:18
  Speaker 4: No one knows Grace, like I mean, most people don't.
• 23:20
  Speaker 4: We're CHURCHI you know, we talk differently. Yeah, but but
• 23:26
  Speaker 4: I I still hold the line and then I get
• 23:29
  Speaker 4: loose at the end.
• 23:30
  Speaker 2: Okay, so hold the line at the beginning. So mortion
• 23:33
  Speaker 2: structure more. Let's get to it. Let's go at least
• 23:37
  Speaker 2: have my first one or two questions, like I like,
• 23:41
  Speaker 2: I like it, and I'm gonna do that and I'm
• 23:43
  Speaker 2: gonna try it, and then I'm gonna tell you, Yeah,
• 23:45
  Speaker 2: how it.
• 23:45
  Speaker 4: Is well, it's and I because I like to think
• 23:48
  Speaker 4: of my my conversations like a course, so based on
• 23:52
  Speaker 4: the overarching thing that when you click on this conversation,
• 23:55
  Speaker 4: it's as if you were watching a course, because I'm
• 23:58
  Speaker 4: trying to get the who, what, where, when, why out
• 24:01
  Speaker 4: of the way. And so, yeah, somebody I interviewed yesterday
• 24:04
  Speaker 4: was Lee Jenkins, who has a following on Instagram and
• 24:09
  Speaker 4: TikTok and stuff called the Stewardship Stewardship Coach, and most
• 24:14
  Speaker 4: of the time people are going to want to interview
• 24:16
  Speaker 4: him for financial literacy. Yeah, but for me, I saw
• 24:20
  Speaker 4: a sixty year old blow up on Instagram in eighteen
• 24:24
  Speaker 4: months and I wanted to interview him on that. So
• 24:28
  Speaker 4: my packaging was content advice for people over forty And
• 24:33
  Speaker 4: now I'm sticking with that. Hey, how are you creating?
• 24:36
  Speaker 4: Are you you know?
• 24:36
  Speaker 2: The tech that's good?
• 24:38
  Speaker 4: You know, Okay, how are you coming up with the content?
• 24:41
  Speaker 4: Like you're posting one a week on Instagram? Everybody says
• 24:43
  Speaker 4: post every week or every day, multiple times a day,
• 24:46
  Speaker 4: and like he's just he's answering and breaking all those things.
• 24:49
  Speaker 4: And yes, there's looseness because it is a conversation yeah,
• 24:53
  Speaker 4: his answers are his answers, but I'm keeping it tight.
• 24:58
  Speaker 4: Then it got to a point in the conversation I
• 24:59
  Speaker 4: was like, all right, what do I do with my money?
• 25:04
  Speaker 4: Because at that point we would have won. I mean, people,
• 25:08
  Speaker 4: if you're still here, you're obviously bought in, right, So
• 25:11
  Speaker 4: now we can go loose. Yeah. Yeah, And that's that's
• 25:13
  Speaker 4: a principle in every area. Be very strict to your
• 25:18
  Speaker 4: format and to delivering the value, and then when your
• 25:22
  Speaker 4: audience gets to a certain point, you could you could
• 25:25
  Speaker 4: intuitively loosen up a little bit. And I've gotten there, okay,
• 25:31
  Speaker 4: but not completely. I've gotten there from a standpoint of like,
• 25:34
  Speaker 4: I don't put too much pressure on the way we
• 25:37
  Speaker 4: start a YouTube video as much as I used to,
• 25:39
  Speaker 4: because there's a base foundation of people that click on
• 25:43
  Speaker 4: the video because they know we dropped it, you know. Yeah,
• 25:47
  Speaker 4: but that's that's everyone's different. But that's why it's so
• 25:49
  Speaker 4: important to not copy, because if you if you copy
• 25:52
  Speaker 4: me me, if you copy me at one hundred and
• 25:54
  Speaker 4: fifty thousand subscribers, right, you're you're neglecting the fact that
• 25:58
  Speaker 4: I did certain things to get here. Does that make sense?
• 26:02
  Speaker 2: No, that makes complete sense. Yeah, right now in my mind,
• 26:05
  Speaker 2: like how your mind was going, My mind is like
• 26:09
  Speaker 2: I've gotten one comment before, just to be transparent, one
• 26:12
  Speaker 2: comment and I can't remember the exact comment it was,
• 26:17
  Speaker 2: but it did talk about like my long windedness. And
• 26:22
  Speaker 2: I think that I'm so focused on creating a vibe
• 26:27
  Speaker 2: in my mind that I'm missing the opportunity for you
• 26:30
  Speaker 2: to stay for the because our conversation got good, Like
• 26:34
  Speaker 2: it got really good. But if that was cut out,
• 26:37
  Speaker 2: people will get directly to the fruit and the richness
• 26:41
  Speaker 2: of the conversation versus the fun, and maybe I should
• 26:44
  Speaker 2: put the fun somewhere else. That's what I'm hearing.
• 26:46
  Speaker 4: You said. Yeah, I guess so. But like something you
• 26:47
  Speaker 4: said was in your mind, Yeah, I mean that's most
• 26:50
  Speaker 4: of the creators are in our minds, and we think
• 26:52
  Speaker 4: so when people come up to me at the podcast
• 26:54
  Speaker 4: I'm out, they're like, Yo, I'm working on a podcast
• 26:59
  Speaker 4: or I have a podcast. How many episodes you have? Four? Oh,
• 27:04
  Speaker 4: you've had a podcast in your mind for six months,
• 27:06
  Speaker 4: but you only have four episodes. You don't have a podcast.
• 27:09
  Speaker 4: You don't have a podcast. So I think I think
• 27:12
  Speaker 4: it's just very important to get out of our mind
• 27:13
  Speaker 4: and get into the mind of the viewer.
• 27:16
  Speaker 2: Yeah.
• 27:16
  Speaker 4: Now, I'm so glad that you brought that up, because
• 27:19
  Speaker 4: not all comments do. We need to pay attention to it. Yeah,
• 27:22
  Speaker 4: but if a comment critically challenges you to be better,
• 27:27
  Speaker 4: I mean that person might have a point. Yeah, you know,
• 27:30
  Speaker 4: And so I mean, I'm open, I'm humble. Yeah, so
• 27:34
  Speaker 4: I'm like, I'm looking and some people are like some
• 27:37
  Speaker 4: people say, hey, you don't let the guests. Let the
• 27:40
  Speaker 4: guests talk, you know, or there's been times where people
• 27:45
  Speaker 4: would say, hey, I or even feedback like hey, I
• 27:48
  Speaker 4: like it when it's just you and art more than
• 27:50
  Speaker 4: when you have guests. Yeah, and you know, like that's
• 27:52
  Speaker 4: just good. That's that's good feedback. Yeah, and maybe we should.
• 27:55
  Speaker 4: Maybe we should upload more podcasts just us as opposed
• 27:58
  Speaker 4: to doing guest conversations. And I love the tension of both.
• 28:02
  Speaker 4: But all that to say, I think I think listening
• 28:05
  Speaker 4: to those comments and you get it where it's coming from.
• 28:08
  Speaker 4: You know, I'm sure they did it in a way
• 28:10
  Speaker 4: that was tactful, you know, but yeah, no.
• 28:12
  Speaker 2: It was it was I think I've just that was like,
• 28:14
  Speaker 2: well that was the only comment I saying. But now
• 28:16
  Speaker 2: that you say it holds more weight. But I want
• 28:20
  Speaker 2: to get to the because I know we gotta go.
• 28:22
  Speaker 2: But but speaking of podcasts, and since we're at the podcast,
• 28:25
  Speaker 2: i'm what's the biggest miss in monetization on YouTube? Like, well,
• 28:32
  Speaker 2: what is our biggest miss as creators with monetize.
• 28:35
  Speaker 4: It on YouTube? Yeah, the biggest misconception about monetizing on
• 28:39
  Speaker 4: YouTube is thinking that someone else has to pay you,
• 28:42
  Speaker 4: like a brand or Google ad Sense or the YouTube
• 28:47
  Speaker 4: store or whatever. When you pay you and when I
• 28:51
  Speaker 4: say that, I mean sponsor your own videos with your business.
• 28:57
  Speaker 4: If you're doing creative stuff, it might be harder. If
• 28:59
  Speaker 4: you're doing entertainment stuff, it might be harder. But this
• 29:02
  Speaker 4: is why, if you're very strategic at helping and solving
• 29:05
  Speaker 4: a specific problem, then just invite people and let them
• 29:09
  Speaker 4: know this. This this episode is brought to you by
• 29:11
  Speaker 4: the Content to Cast Challenge. If you want a five
• 29:13
  Speaker 4: day live coaching experience with me because you're you're you
• 29:16
  Speaker 4: want to take your content and make money with it,
• 29:18
  Speaker 4: or you're in a you're in your business and you
• 29:20
  Speaker 4: know building your personal brand is the next step. I
• 29:22
  Speaker 4: would encourage you to take the next challenge. If if
• 29:24
  Speaker 4: we don't have a date, get on the wait list,
• 29:27
  Speaker 4: but art anyway. So I mean, I'm just sponsoring now,
• 29:33
  Speaker 4: you know, I will monetize that podcast episode myself with
• 29:37
  Speaker 4: my business. And I've actually tried. I tried to brand
• 29:41
  Speaker 4: you this last year and I actually cut it short
• 29:45
  Speaker 4: and rewired them back the money because oh wow, because
• 29:49
  Speaker 4: it wasn't worth it. So I made it worth it well,
• 29:53
  Speaker 4: made it not worth it was just creative, not create
• 29:55
  Speaker 4: giving giving me creative freedom, especially with the fact that
• 30:01
  Speaker 4: the reason you're paying me is because you like how
• 30:04
  Speaker 4: I do it, so don't pay me and tell me
• 30:07
  Speaker 4: how to do it right. But but it's fine, And
• 30:11
  Speaker 4: so I was just like, it's not working, here's the
• 30:13
  Speaker 4: money back, and still love the products.
• 30:16
  Speaker 2: Yeah, And so what you do differently next time? If
• 30:19
  Speaker 2: somebody was approaching about the deal, how what what would
• 30:23
  Speaker 2: be the thing that makes you like, okay, I'll do that.
• 30:26
  Speaker 4: It would be building a relationship first, like back and forth,
• 30:30
  Speaker 4: getting a vibe. So it was I was working with
• 30:33
  Speaker 4: a company that is from China, so there was already
• 30:35
  Speaker 4: a time thing and then you're on WhatsApp and like
• 30:39
  Speaker 4: it was I think on a relational standpoint, you should love,
• 30:44
  Speaker 4: you should know and get to know the person that
• 30:46
  Speaker 4: is representing that that company, and that there's a like
• 30:50
  Speaker 4: a good dialogue and like wanting to do something great together.
• 30:55
  Speaker 4: The reason why they wanted to control the the way
• 30:58
  Speaker 4: we work together or the deal and how I produced
• 31:01
  Speaker 4: what I produced for them is because they in their
• 31:04
  Speaker 4: mind had a way in their mind, they had a
• 31:08
  Speaker 4: way of how they perceived me. Yeah, And I think, yeah,
• 31:12
  Speaker 4: So I don't know. I think I think I just
• 31:14
  Speaker 4: was a little bit at the time, like I wanted
• 31:16
  Speaker 4: to prove a point that I could like monetize my
• 31:19
  Speaker 4: YouTube channel with my business and then also get a
• 31:21
  Speaker 4: brand deal, and I can't. I can't get a brand deal.
• 31:23
  Speaker 4: But because of how smart the YouTube channel is for
• 31:27
  Speaker 4: my business, I don't need it just cool. So that's
• 31:30
  Speaker 4: why I say sponsor your own videos. That's the fastest
• 31:33
  Speaker 4: way to monetize your business. And you could sponsor your
• 31:35
  Speaker 4: own video with a discovery call. You can get one
• 31:38
  Speaker 4: hundred views on a video and have a three K offer,
• 31:43
  Speaker 4: and one person could buy that three K offer off
• 31:45
  Speaker 4: one hundred views, and that YouTube video is responsible for
• 31:50
  Speaker 4: three thousand dollars. To get three thousand dollars on views,
• 31:53
  Speaker 4: is you need a lot of views to make college
• 31:55
  Speaker 4: from Google, so not making that the goal, but also
• 31:58
  Speaker 4: giving so much more than you're asking, you know, like
• 32:01
  Speaker 4: I'm able to make those asks. So I didn't know
• 32:04
  Speaker 4: for the longest time when our next content to cast
• 32:06
  Speaker 4: challenge was yeah, but are waitless for it grew to
• 32:09
  Speaker 4: fifteen hundred contexts because they're just sponsoring the video and
• 32:14
  Speaker 4: like most people would probably be like, man, but it's
• 32:17
  Speaker 4: not happening right now, and I want to make money now,
• 32:18
  Speaker 4: It's like I don't. It's okay. I'm always okay to
• 32:21
  Speaker 4: build trust and do no asks.
• 32:24
  Speaker 2: No, you just you just hit a bar right there,
• 32:26
  Speaker 2: like being willing to build trust and to serve where
• 32:30
  Speaker 2: you want to grow and monetize. That's what I just
• 32:32
  Speaker 2: heard you say.
• 32:33
  Speaker 4: Yeah, it's more. It's actually more deposits from my end
• 32:37
  Speaker 4: than their end. So, I mean, the reason why I
• 32:42
  Speaker 4: get mobbed that podcast sum it is because they've made deposits.
• 32:47
  Speaker 2: Right, that's so good. And you've been phenomenal a podcasts.
• 32:52
  Speaker 2: I mean, like I say, I met you my first
• 32:54
  Speaker 2: year at podcasts. I mean didn't know where you were
• 32:57
  Speaker 2: and I waited in line just to tell you thank you.
• 32:59
  Speaker 2: I have no question. I didn't have anything of any
• 33:02
  Speaker 2: other thing else to say, but thank you. So I'm
• 33:04
  Speaker 2: going to land the plane with a thank you and
• 33:07
  Speaker 2: thank you for just being authentically you. Thank you for
• 33:10
  Speaker 2: putting Christ first, thank you for giving us an opportunity
• 33:14
  Speaker 2: as creators to go beyond what we thought we saw.
• 33:18
  Speaker 2: And so as a tradition on just as the podcast,
• 33:21
  Speaker 2: we allow the guests to have their final words. So
• 33:24
  Speaker 2: if you came in with anything on your heart, if
• 33:26
  Speaker 2: you want, if you have something burning in you, a
• 33:28
  Speaker 2: frustration with the creation, I want to give you the
• 33:32
  Speaker 2: floor to say.
• 33:32
  Speaker 4: That, Yeah, well, thank you for having me. And I
• 33:36
  Speaker 4: want everyone to make sure you watch next week's episode
• 33:38
  Speaker 4: or the part two because it's rich. But I would say,
• 33:44
  Speaker 4: you don't need anyone's permission to do it, and if
• 33:47
  Speaker 4: you do feel like you do, I'm going to look
• 33:50
  Speaker 4: you into the eye and say, you have my permission
• 33:54
  Speaker 4: to build the thing that is in your heart. Stop
• 33:56
  Speaker 4: waiting for somebody else's permission. You got it.
• 34:00
  Speaker 2: I love that. Stop waiting on somebody's permission. Oh mar,
• 34:03
  Speaker 2: thank you so much. This has been a dream come true.
• 34:07
  Speaker 2: It's all my bucket list, y'all. Now, y'all, blame omar. Well,
• 34:11
  Speaker 2: y'all start seeing content. Chance, I was just playing, but
• 34:14
  Speaker 2: it's gonna be great. We are here to grow, We're
• 34:15
  Speaker 2: here to learn together. I love you, guys, Desiree, thank you,
• 34:19
  Speaker 2: Art shout out to you. You're so phenomenal, and listen
• 34:22
  Speaker 2: guys until next week. Until next time, remember life could
• 34:27
  Speaker 2: be much more simple if you just.
• 34:29
  Speaker 1: Ask thank you for tuning in to this week's episode.
• 34:38
  Speaker 1: Since you've made it this far, you might as well
• 34:40
  Speaker 1: connect with us on all social media platforms at the
• 34:43
  Speaker 1: Jessica S.
• 34:44
  Speaker 2: Smith.
• 34:45
  Speaker 1: I know I won't see you back until next week,
• 34:48
  Speaker 1: but until then, remember to.
• 34:51
  Speaker 2: Love always yourself and always thank.
• 34:55
  Speaker 3: Thank God for one another day. I know we could
• 35:01
  Speaker 3: be another way. Hey, pray thank God for another day.
• 35:09
  Speaker 3: Hey Hey, I'm just thankful another day. Hey hey another day?
• 35:17
  Speaker 3: Oh another day wise, another day to get it right,
• 35:20
  Speaker 3: another day to rise up, another day living another day.
• 35:23
  Speaker 3: We loved ones. I always remember hold it down for
• 35:26
  Speaker 3: a ball one ye