BBC STUDIOS + YOUTUBE A PARTNERSHIP CASE STUDY
Global media isn’t just transforming, it’s reorganizing itself around fandom, creators, and direct-to-audience ecosystems.
Welcome back to The Media Odyssey Podcast! In this special episode from MIPCOM Cannes, Evan Shapiro sits down with Pedro Pina, VP of YouTube in Europe, the Middle East, and Africa, and Jasmine Dawson, SVP of Digital at BBC Studios, for a panel on BBC Studios’ success on YouTube and how traditional media and creator platforms are rewriting the rules of international entertainment. From YouTube’s rise as a global television network to BBC Studios’ creator-native…
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